Long An Newspaper and Radio and Television Station - Innovation and creativity for the province's development

With the spirit of continuous innovation and creativity, Long An Newspaper and Radio and Television Station have gradually affirmed their position as a key media agency, effectively accompanying the socio-economic development of Long An province. Proactively keeping up with the digital transformation trend, the unit has constantly modernized its technical infrastructure, diversified its media platforms and focused on improving the professional qualifications of its team of journalists, reporters and editors to bring information closer to audiences, listeners and readers, meeting the propaganda requirements in the new period.

Variety across all platforms

Currently, Long An Newspaper and Radio and Television Station operates in 4 types of journalism: Print, electronic, television and radio. With the orientation of multimedia development, the unit constantly modernizes the production process of press products, applies digital technology to professional activities, gradually improves the quality of content and expression. Propaganda work always closely follows the direction of the Provincial Party Standing Committee, the direction of the Provincial Party Committee's Propaganda and Mass Mobilization Department; at the same time, strictly complies with the Press Law. Many works on various types of journalism are invested in a systematic, in-depth manner, closely following the "breath" of life, honestly and vividly reflecting social issues.

Each news report, each film, each line of text is the crystallization of intellectual labor and belief in the path that Long An is taking.

The printed newspaper is published periodically from Monday to Friday every week; the end-of-month edition is maintained regularly. The Spring Edition is published annually, creating a traditional mark. The e-newspaper operates continuously 24/7 at https://baolongan.vn, meeting the needs of readers in and outside the province to update information quickly and promptly. To meet the increasing information needs of the public, the unit opened the Daily News podcast , Short Stories - Essays podcast, Land Names - Street Names podcast, etc. The unit gradually operates modern genres such as E-magazine, infographics , etc. The newspaper's news articles are shared promptly on multiple platforms: Zalo, Facebook, TikTok, etc. Along with that, the unit regularly maintains the News bulletins broadcast during the day, notably the 6:30 p.m. bulletin livestreamed on digital platforms, attracting tens of thousands of views. In addition to news, columns such as Beautiful Life, Colorful Life, Hot 24 Hours, Finance - Market, Security Up Close,... promptly and vividly reflect social life.

Many thematic programs: Long An human culture, Overcoming danger, Protecting the Party's ideological foundation,... are invested in quality, associated with political tasks. At the same time, art - entertainment programs, documentaries, game shows, and feature films are also effectively exploited, serving the diverse needs of the audience. On the radio, many familiar columns: Departure, Traffic forum, Voice from the locality, Music on request,... continue to be maintained, with renewed content and form, better meeting the information and entertainment needs of the people.

Long An Newspaper and Radio and Television Station gradually operate modern genres such as E-magazine, infographics, podcast

Editor-in-Chief of Long An Newspaper and Radio and Television Station - Le Hong Phuoc said: “We always determine that our mission is not only to bring accurate and quick information to readers, viewers and listeners, but also to contribute to orienting public opinion, promoting the good and the beautiful, condemning negativity, and building social trust. In the context of Long An promoting industrialization, modernization and deep and wide integration, the role of the Provincial Newspaper and Radio and Television Station becomes more and more important. Therefore, Long An journalists need to further affirm their role as a vanguard force on the ideological and cultural front, contributing to creating social consensus, arousing the spirit of innovation, and promoting the strength of great national unity”.

Long An Newspaper and Radio and Television Station always focus on building a team of journalists who are not only good at their jobs but also knowledgeable about life, have a spirit of dedication and the ability to quickly adapt to new requirements of modern media.

Innovation and creativity in the new era

In the process of innovation and modernization of journalism, the human factor always plays a key role. Technology can change the way information is transmitted, but only a team of dedicated, courageous and creative journalists can truly create quality journalism products with depth and influence. Long An Newspaper and Radio and Television Station always focus on building a team of journalists who are not only good at their jobs but also knowledgeable about life, have a spirit of dedication and the ability to quickly adapt to the new requirements of modern media.

The 175th "Artists and Soulmates" program (Photo: Diem Trang)

Ms. Truong Huynh Thuy Huong is one of the aspiring “writers” of the Special Topics Department, Long An Newspaper and Radio and Television Station. For her, each time she works is not only a process of collecting information but also a journey of self-discovery, renewing her thinking and expression. Thanks to that, Thuy Huong’s works not only reflect information objectively and honestly but are also close, emotional, meeting the increasing expectations of the public in the era of multi-platform journalism.

The spirit of innovation and dedication to the profession is nurtured by the passion she pursues. Thuy Huong shared: "Modern media changes every day, if journalists do not renew themselves, it is easy to fall behind. I choose to face challenges with an open mind, constantly learning, and experimenting with new ways of expression. For me, journalism must be done with enthusiasm and a high sense of responsibility, not simply with professionalism."

In the coming time, Long An Newspaper and Radio and Television Station will continue to promote digital transformation, professionalize the team, and upgrade media products to truly be the voice of the Party Committee, government, and people of the province. To continue the proud journey, Mr. Le Hong Phuoc emphasized: "The team of journalists, reporters, editors, and Long An journalists must always maintain political courage, professional ethics, and a spirit of constant creativity. Each press product must be the crystallization of intelligence, dedication, and responsibility."

The innovation and creativity of Long An Newspaper and Radio and Television Station is not only a requirement for modern journalism but also comes from the aspiration to contribute to the sustainable development of the province. Each news report, each film, each line of text is the crystallization of intellectual labor and belief in the path that Long An is taking. With the passion of journalists, along with the right leadership, investment in technology and human resources, Long An Newspaper and Radio and Television Station are gradually enhancing their role and position, worthy of being a "trusted companion" on the journey to build Long An increasingly rich, civilized and affectionate./.

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Source: https://baolongan.vn/bao-va-dai-phat-thanh-truyen-hinh-long-an-doi-moi-sang-tao-vi-su-phat-trien-cua-tinh-a197413.html