Bien Hoa Consumer and Saigon Co.op promote the development of a green and sustainable supply chain for Vietnamese agricultural products

Maximum benefit sharing between top suppliers and distributors

Known as a high-tech agricultural solution provider based on green and sustainable development, Thanh Thanh Cong-Bien Hoa Joint Stock Company (TTC AgriS/AgriS) focuses on an integrated circular supply chain with the strength of a reputable dealer-retailer network. In particular, the key member in the AgriS circular value chain in the consumer sector, Bien Hoa Consumer Goods Joint Stock Company (Bien Hoa Consumer - BHC), has affirmed its commitment to "deep access", bringing green, quality, and reputable agricultural products to customers through extensive cooperation with many reputable distributors at home and abroad.

In the domestic market, BHC and Saigon Co.op have built a comprehensive and long-term strategic partnership to serve consumers over the past time. Particularly in the sugar segment focusing on the spice industry, the two sides have coordinated to produce and distribute original products such as Select refined sugar 1kg and 2kg, Happy white sugar 2kg...

In this strategic cooperation agreement, BHC and Saigon Co.op continue to further promote cooperation in two main aspects, including product - distribution and brand - communication.

Regarding product-distribution cooperation, through the brand cooperation program, BHC continues to produce and supply high-quality sugar products with private labels for the Saigon Co.op system, ensuring full compliance with quality standards, safety and technical requirements as prescribed. In addition, with the desire to help customers access high-quality products at reasonable prices, the two parties commit to maintaining price stabilization cooperation programs for sugar products and other products.

In addition, both parties agreed to develop the HORECA channel (Hotel – Restaurant – Catering Services) through expanding product portfolio and pricing policies in line with the goal of promoting business efficiency.

Regarding brand-communication cooperation, the two sides will combine to expand D2C channels (direct to consumers). Specifically, BHC will cooperate with Saigon Co.op to carry out livestream activities, promotional programs, sales discounts on digital channels such as websites/apps, live events, etc.

These activities aim to optimize consumer shopping touchpoints, helping AgriS and BHC products reach customers directly, quickly and conveniently.

Representatives of both sides participated in signing the Memorandum of Cooperation - Ms. Doan Thi Yen Nhi, General Director of BHC (left) and Mr. Vo Tran Ngoc, Sales Director of Saigon Co.op (right).

This cooperation agreement also opens up cooperation campaigns. Two-way brand communication on brand activation and products, as well as social outreach programs. In particular, to spread the circular, green and sustainable agricultural model, the two sides agreed to organize tours of AgriS factories, research facilities, cultivation and production in the future.

Representing Saigon Co.op, Mr. Duong Minh Quang - Deputy General Director shared: “The cooperation between Saigon Co.op and AgriS will certainly open up more potential, especially for the Vietnamese agricultural industry. Suppliers like AgriS and BHC play an important role in helping to promote the Vietnamese goods market, with an agricultural product ecosystem for Vietnamese people and international customers”.

Mr. Duong Minh Quang shared about the potential in promoting the Vietnamese consumer goods industry from the cooperation between BHC and Saigon Co.op.

Comprehensive development of Vietnamese agricultural product chain for Vietnamese consumers

At the peak of the problem of counterfeit and fake goods, the connection between suppliers and distributors with similar potential and reputation is the key to building trust for customers. Especially in the context of Vietnamese consumers increasingly interested in products with transparent origin and good for health, building a sustainable agricultural value chain has become an urgent requirement.

Through Saigon Co.op's extensive distribution network, BHC's natural nutritional solutions not only reach customers easily but also contribute to shaping Vietnamese product standards in domestic and foreign markets.

Ms. Tran Que Trang - Chairwoman of BHC Board of Directors shared at the ceremony: “For us, Saigon Co.op is a reputable distribution partner to spread products and responsible business stories to customers. Through products and cooperation programs with Saigon Co.op, customers will understand more about the philosophy of sustainable agricultural practices with ESG as a spearhead and technology in farming, production and distribution. From there, the growth of the enterprise will be translated into the development of the whole society and its partners”.

For Vietnamese consumers, the cooperation will optimize the shopping experience thanks to its wide distribution coverage and diverse forms of online and offline sales channels. According to the discussion, the potential of the cooperation will expand to many other products in the future such as fresh agricultural products from AgriS (Dole bananas, value-added products from pineapples, sugarcane, etc.).

Ms. Tran Que Trang discussed the role of reputable and trustworthy distributors in helping BHC products reach consumers.

The agreement between BHC and Saigon Co.op continues to affirm the actions of the parties in promoting the circular supply chain from farm to table. Through cooperation with reputable distribution partners, AgriS is committed to bringing consumers more and more choices of high-quality, safe and transparent agricultural products.

Source: https://nhandan.vn/bien-hoa-consumer-va-saigon-coop-day-manh-phat-trien-chuoi-cung-ung-hang-hoa-nong-san-viet-xanh-ben-vung-post888592.html