Blackpink is currently the most viewed Korean artist group on YouTube, with nearly 30.1 billion views.
On April 16, Blackpink became the first K-pop girl group to headline the world’s largest music festival, Coachella (USA). According to Billboard, the girls performed 18 songs in an hour and a half, attracting 125,000 live viewers. The image of a sea of fans holding pink lightsticks (the group’s representative color) proved the group’s appeal.
The stage when Blackpink performed at Coachella. Photo: Koreaboo
Blackpink’s tour, which began last October, shows no signs of slowing down. The group earns between $2 million and $7 million per show in Asia, Europe and the US. Their management company, YG Entertainment, has said it is likely to add more shows to the tour.
The Times commented that Blackpink is an iconic Kpop group, with influence around the world . Meanwhile, the NME page said that Blackpink contributed to promoting the Kpop wave in the US and the West, after the Gangnam Style fever.
Since their debut in 2016, the four girls have continued to break records. Their debut single, Playing With Fire , entered the Canadian Hot 100. In 2018, Ddu-Du Ddu-Du peaked at number 55 on the Billboard charts. Their debut album, The Album , reached number 1 on the iTunes charts in 57 regions around the world, staying on the Billboard 200 for 26 weeks.
In 2020, the hit How You Like That broke the Guinness World Record , becoming the most viewed YouTube video in 24 hours. The song helped the group win their first MTV award, Song of the Summer. Their second album - Born Pink (September 2022) sold 2 million copies in just two days of release.
According to allkpop on April 14, Blackpink surpassed Justin Bieber to have the most viewed YouTube channel. The four girls have 30.099 billion views and continue to increase every day, while Justin Bieber currently has 30.080 billion views. The two artists ranked third and fourth are Ed Sheeran (29.605 billion) and Bad Bunny (29.362 billion).
Blackpink currently has tens of millions of fans from Korea to around the world. The group also increases its influence with the international fan community through collaborations with Lady Gaga, Dua Lipa, Selena Gomez.
In addition to group activities, the members are all noticed with their solo projects. Most recently, Jisoo's song Flower was released at the end of March, reaching 108.7 million streams and more than 21,000 downloads worldwide. The female idol also created a "flower dance" cover craze, with millions of videos responding.
According to Forbes, Blackpink's success is not surprising. The Korean entertainment giant YG Entertainment created the band with the aim of dominating the charts. Previously, they promoted Big Bang, 2NE1, Winner.
Jisoo, Jennie, Lisa, and Rosé debuted in 2016, after nearly five years as trainees. There, they honed their singing, rapping, and dancing skills, competing with thousands of young women who also aspired to become idol stars. Jennie told Billboard in 2019 of her YG training experience: "Every week, they would come in with a notice taped to the wall, ranking who was doing the best, who was doing the worst, who was going home."
When they first debuted, the group invested in costumes and quality MVs like top artists. They were highly appreciated for their strong, vibrant pop music mixed with hip hop and a seductive image.
The four girls are also social media influencers. Lisa, the youngest member of the group, is known as the "Queen of Instagram" with 92.1 million followers. Jisoo, Rose and Jennie have more than 70 million followers.
In the fashion world, they are the darlings of luxury fashion houses. Chanel, Dior, Celine and Saint Laurent chose Jennie, Jisoo, Lisa and Rose as brand ambassadors respectively because of their charisma and influence on global fans. They have created many trendy styles among young people such as dyed bangs, bows , and face glitter. Minsuk Yang, Chairman and CEO of YG, said: "Blackpink continues to be a trend-setting icon, not only in music but also in beauty, fashion and other industries."
Four Blackpink members: Rose, Lisa, Jisoo, Jennie (from left to right). Photo: YG
After much success, the group's singer Jennie humbly calls them "very normal girls" when they return home at the end of the day. When they were named Artist of the Year 2022 by the Times, Blackpink spoke about their secret: "We are happy when we make music. We do well because we are always happy and enjoy every moment. Our number one rule is not to look to the future but to live in the present, because everything becomes too much when we plan for the next one or two years."
Vnexpress.net
Comment (0)