Ministry of Culture, Sports and Tourism launches "Identity" Contest

On the morning of August 15, in Hanoi, the Ministry of Culture, Sports and Tourism launched the "Identity" Contest to encourage and mobilize the broad participation of the community in learning, preserving and promoting Vietnamese cultural identity; contributing to promoting the image of the country and Vietnamese people to the world.

In the heroic atmosphere of the whole country towards the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025) and the 80th anniversary of the Cultural Sector's Traditional Day (August 28, 1945 - August 28, 2025), the Ministry of Culture, Sports and Tourism officially launched the "Identity" Contest.

This is not only a contest but also an opportunity for every Vietnamese citizen to continue writing the glorious story of the nation in the language of the digital age. Through the use of digital media platforms and artificial intelligence (AI) applications, the contest will contribute to strongly spreading Vietnamese cultural and spiritual values to the domestic and international communities.

Press conference to launch the "Identity" Contest.

The "Sac" contest is organized to encourage and mobilize the widespread participation of the community in learning, preserving and promoting Vietnamese cultural identity; contributing to promoting the image of the country and Vietnamese people to the world .

The contest is also a practical activity to celebrate the 80th anniversary of the National Day of the Socialist Republic of Vietnam and the 80th anniversary of the Cultural Sector's Traditional Day; creating an environment for the community to express their love for their homeland and country through forms of expression suitable for the digital age trend.

The contest is not only a playground, but also an effective way to educate , honor and spread core cultural values and Vietnamese identity to all classes of people, especially the young generation.

In the context of digital transformation, the application of digital media platforms and artificial intelligence (AI) contributes to improving the effectiveness of reaching and interacting with the public in a new, modern and lively way; thereby promoting community cohesion, arousing national pride and love for Vietnamese culture.

Delegates attend the press conference on the morning of August 15.

The contest is designed with two main parts to ensure diversity and appeal:

Vodcast "Identity Dialogue": This is a creative competition, encouraging contestants to produce short videos (vodcasts) to share their experiences, stories, and unique perspectives on topics related to Vietnamese cultural identity. The organizers expect this to be a multi-dimensional forum, where traditional values are connected with contemporary culture.

"Understanding Identity" Test : This part of the test will focus on knowledge about Vietnamese history, culture, arts, tourism and people. Questions will also mention the outstanding achievements of the Cultural Industry over the past 80 years, helping participants consolidate and expand their understanding.

The contest is open to all Vietnamese citizens and foreigners living, studying and working in Vietnam, without age, gender or occupation restrictions.

Vodcast submission period: From August 15, 2025 to August 25, 2025 .

Voting organization for Vodcast and Knowledge contest: From August 28, 2025 to September 6, 2025 .

Exam location: Online on the official website www.bansac.vn

Total prize value is 100,000,000 VND excluding gifts and exhibits.

In particular, for the Vodcast Contest "Identity Dialogue" : 1 prize for the dialogue pair with the highest total votes: 20,000,000 VND; 3 individual prizes (highest number of votes on 1 vodcast, highest total votes on all vodcasts, highest total number of single vodcasts entered into the voting round): Each prize is 10,000,000 VND.

In addition, there are also awards for officials and civil servants in the culture, sports and tourism sector with 1 award for the most outstanding and voted work: 10,000,000 VND and 1 award for the author with the most voted works: 5,000,000 VND.

For the "Understanding Identity" Quiz Contest : 1 First Prize: 10,000,000 VND; 1 Second Prize: 5,000,000 VND; 1 Third Prize: 3,000,000 VND and other secondary prizes.

The Ministry of Culture, Sports and Tourism hopes to receive the attention and support of journalists, reporters and editors in introducing and spreading the "Identity" Contest to the public, contributing to honoring and preserving national cultural identity. The contest is expected to become a powerful media highlight, arousing interest and learning about national culture on digital platforms. By applying artificial intelligence, the Organizing Committee hopes to bring a modern, fair and objective cultural playground./.

Source: https://bvhttdl.gov.vn/bo-van-hoa-the-thao-va-du-lich-phat-dong-cuoc-thi-ban-sac-2025081509540497.htm