Product quality creates the Piaggio brand

With the motto "Caring for each individual, focusing on quality, long-term vision, dedicated to customers", Piaggio Vietnam Co., Ltd., Binh Xuyen Industrial Park has created a scooter brand, affirming the key position of the Vietnamese market in the Group's development strategy in the Asia - Pacific region.

Piaggio Vietnam Co., Ltd. creates a safe and friendly working environment for employees.

In 2007, Piaggio Vietnam Co., Ltd. was established with 100% direct investment capital from Italy, operating as a strategic role to expand the Group's market in Asia.

In 2009, the Piaggio Vehicle Manufacturing Plant came into operation with a capacity of 250,000 vehicles/year, producing the iconic Vespa and Piaggio scooters.

After 1 year of operation, Vietnam has become the headquarters of the Asia- Pacific region. By 2012, the company expanded its production headquarters, inaugurated an engine factory with advanced technology through increasing the localization rate and export turnover.

In order to continue expanding investment activities, developing production and business, and restructuring projects, the company has adjusted and merged 2 projects, at the same time, increased the total investment capital from 90 million USD to 165 million USD, increased the production scale from 250,000 vehicles/year to 400,000 vehicles/year for domestic distribution and export, increased the production scale, engine assembly from 300,000 engines to 400,000 engines/year, making Piaggio Vinh Phuc factory one of the most important factories globally of the Group.

To create the global Piaggio brand, the company always puts customers at the center; pioneers in applying advanced technologies in production; launches the first ABS anti-lock braking system applied to domestically assembled scooters in Vietnam; pioneers in developing the high-end scooter segment in Vietnam.

At the same time, it creates conditions for Piaggio Group to establish a solid foothold in important new markets in Asia - Pacific, especially in Indonesia, Thailand, Taiwan, Malaysia, Philippines...

In 2023, Piaggio brought to the motorcycle market many impressive products such as the limited edition Vespa 946 10 Anniversario 2023; the limited edition Vespa 946 Dragon to welcome the new year of Giap Thin. This is a model that combines exquisite Italian craftsmanship and advanced technology, demonstrating the connection and harmonious exchange between Asian and European cultures.

The representative of Piaggio Vietnam said: The factory complex in Vinh Phuc plays the role of Piaggio's production headquarters in the Asian region. It includes a two-wheeler assembly plant and an engine plant with the world's leading scale, the region's only research and development center and an international standard test track, contributing to the development of the Group's main markets in Asia, including Vietnam, Indonesia, Malaysia, Japan, the Philippines, Thailand, Taiwan, as well as markets in Europe and the Americas.

Throughout the journey of continuous investment and development, the company has a constant strategy of bringing “Immaculate” products and the best emotional experiences to users. This emphasizes Piaggio’s commitment to investing in added values and innovation in Vietnam, and demonstrates the Group’s determination to enhance the role of the Vietnam center in its global strategy.

In addition to production and business activities, Piaggio Vietnam is always deeply aware of its social and community responsibilities, participating in many social security activities in Vinh Phuc province such as supporting the prevention and control of Covid-19; organizing Tet for poor workers; awarding "Vespa for children" scholarships; giving gifts to poor students and other disadvantaged people.

With the results achieved, Piaggio Vietnam was honored for 5 consecutive years as the best workplace in Asia by HR Asia Magazine; many consecutive years won the "Asia Pacific Enterprise" award - Excellent Enterprise category; Golden Dragon Award; was recognized as one of the 3 typical tax-performing enterprises of the province.

With the goal of making Vietnam Piaggio's leading market globally, playing an important role in the Group's development strategy in the region, the company is focusing on nurturing the development of each employee, empowering them to discover their own abilities and reap the rewards of their careers, thereby creating a happy working environment with many development opportunities; focusing on customers, continuing to bring "Immaculate" products and services with authentic emotional stories.

At the same time, continue to expand its presence in the Asia-Pacific region as well as in Vietnam and Vinh Phuc province, striving to contribute to local prosperity and good values for the community.

Article and photos: Mai Lien

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