On June 16, the Investigation Police Agency of Ninh Binh Province Police issued a decision to prosecute the case, prosecute the accused, search the residence and workplace and execute an arrest warrant to detain Tran Dai Phuc (Director of Hai Be Company Limited) and Le Van Hai (capital contributor of Hai Be Company Limited) for the crime of Trading in counterfeit food products as prescribed in Clause 1, Article 193, Penal Code 2015.
During the peak month of strengthening the fight against counterfeit goods, through monitoring the situation on cyberspace, Ninh Binh Provincial Police discovered that the TikTok social network account “Gia Dinh Hai Sen” of Le Van Hai is a founding member of Hai Be Company Limited.
The news of Hai's arrest made "Gia Dinh Hai Sen" a highly searched keyword on social media, with many people wondering who the owner of the "Gia Dinh Hai Sen" channel is and how he operates on TikTok.
Hai often livestreams to sell products on the TikTok channel "Gia Dinh Hai Sen", earning tens of billions of dong. (Screenshot)
Le Van Hai is the creator of the TikTok channel "Gia Dinh Hai Sen" which has reached 2.6 million followers and a Vlog on Facebook called "Hai Sen Vlog".
In 2021, Le Van Hai (30 years old) and his wife created social media channels called "Hai Sen Family". Initially, the channel built a script about the family life of the couple that was close, humorous, youthful and dynamic with a natural acting style and a young child who often appeared in the videos . Since then, this couple has become well-known on social media platforms in Vietnam, especially TikTok and YouTube.
After building his personal brand as a kind and honest person, Hai launched products to sell on TikTok. Thanks to the high interaction from the videos posted, Hai's business products were well received by customers, at times with a "huge" number of products, earning billions of dong every day.
The owner of the TikTok channel "Hai Sen Family" specializes in selling functional foods and cosmetics. Hai introduces a series of products mainly under his personal brand such as Hai Sen deodorant spray for underarms and feet, YLE facial cleanser, Hai Sen hair removal cream, Hai Sen exfoliator, Hai Be delicious syrup...
The prices of the products range from 100,000 to 400,000 VND. For example, Hai Sen deodorant spray for armpits and feet, 10ml, costs 100,000 VND; Hai Be appetite syrup, 200,000 VND; Hai Be female ginseng, 60 tablets, costs 400,000 VND/bottle; Hai Sen exfoliant, 150,000 VND...
Hai regularly posts livestream videos on social media platforms to sell various products. Information on the product packaging indicates that the unit responsible for bringing the products to market is Hai Be Company Limited (located in Thanh Tay village, Van Phu commune, Nho Quan district, Ninh Binh province).
The channel "Hai Sen Family" also caused a stir in the online community at the end of 2024. After only 3 years of online business, Hai bought 3 expensive cars, making netizens admire.
In early 2025, netizens were in an uproar when the TikTok channel "Gia Dinh Hai Sen" suddenly stopped working for several weeks and removed the shopping cart on social networks. On June 15, social network users were surprised to discover that the TikTok channel "Gia Dinh Hai Sen" had hidden and deleted all videos without notice.
When inspecting Hai Be Company Limited (headquartered in Thanh Tay village, Van Phu commune, Nho Quan district, Ninh Binh) with Tran Dai Phuc as director, the authorities discovered and seized cosmetic and functional food products without full invoices and documents proving their origin.
In particular, the product "Hai Be Delicious Syrup" was sold in quantity of over 100,000 product boxes. The appraisal results for the quality indicators of "Hai Be Delicious Syrup" determined: Substances including vitamin A, calcium, vitamin C (the main substances that create the product's effects) only reached less than 70% compared to the announcement. According to the provisions of Decree No. 98/2020 of the Government , "Hai Be Delicious Syrup" is a fake product.
Source: https://baolangson.vn/chu-kenh-gia-dinh-hai-sen-vua-bi-bat-la-ai-5050322.html
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