NESCAFÉ's "Unlock Your World" series of activities attracts the participation and experience of thousands of people NESCAFÉ's "Unlock Your World" series of activities attracts the participation and experience of thousands of people

Ho Chi Minh City, July 16 , 2024 – Recently, NESCAFÉ organized a series of exciting activities for consumers with the message "Unlock your world " taking place in 4 major cities, including the event in Ho Chi Minh City on July 14 and in Can Tho, Hanoi, Da Nang continuously from June 22 to June 24 .

NESCAFÉ organizes a series of activities "Open your world" in 4 cities: Ho Chi Minh City, Can Tho, Hanoi , Da Nang

One of the most prominent activities was the interactive performance with unmanned lighting equipment (Drone Show) at Bach Dang Wharf, Ho Chi Minh City on the night of July 14. For the first time, NESCAFÉ brought an impressive "light party" with more than 500 drones performing spectacularly to the music for more than 10 minutes, along with a unique interaction with the largest SkyLED screen in Vietnam. The brand's investment brought a multi-sensory experience to viewers with a beautiful light scene in the night sky combined with many interactive activities.   such as experiencing the rich, delicious taste of NESCAFÉ coffee, visiting the 360-degree light space inside a giant red ceramic cup, and a creative photo area , especially with gifts from the "sky" of the brand sent by drones to participants. Besides the artistic drone performance, the highlight of the event also includes a vibrant and colorful music space for this summer with the performance of "DJ God" Wukong and the participation of talented artists of Vietnamese showbiz such as singer My Anh, Thien Minh, MC Tuyen Tang.

Impressive NESCAFÉ “light party” with more than 500 drones performing spectacularly and unique interactions with the largest SkyLED screen in Vietnam

Thousands of locals and tourists enjoy the NESCAFÉ multi-sensory experience at Bach Dang Wharf

“DJ God” Wukong brings a vibrant and colorful music party at the NESCAFÉ event “Unlock your world”

Consumers can also enjoy the perfect rich aroma of NESCAFÉ coffee and have the opportunity to receive many attractive gifts from the brand at the event locations.

360-degree light space inside giant red ceramic cup attracts visitors at Bach Dang Wharf

NESCAFÉ gifts from the sky delivered by drones to participants

Previously in June, people in Can Tho City had the opportunity to preserve many memorable memories when visiting the 360-degree light space of NESCAFÉ on the Love Bridge (Ninh Kieu Wharf) with brilliant red colors. Local people and tourists to the Western Capital also enjoyed an extremely attractive art performance at the event. In Hanoi and Da Nang, NESCAFÉ deployed impressive 3D billboards at Cat Linh Station and JW Marriott building, attracting many people to check in on the weekend. In addition to interactive activities, consumers also enjoyed the perfect rich aroma of NESCAFÉ coffee and had the opportunity to receive many attractive gifts from the brand at the event locations.

People in Can Tho City have the opportunity to preserve many memorable memories when visiting the 360-degree light space of NESCAFÉ on the Love Bridge (Ninh Kieu Wharf) with brilliant red colors.

The brilliant red light of the NESCAFÉ event “Unlock your world” on the Love Bridge (Can Tho) from June 22-23

NESCAFÉ deploys impressive 3D billboards at Cat Linh station and JW Marriott building from June 22-24

People enjoy checking in with giant NESCAFÉ ceramic cups at Cat Linh Station (Hanoi)

As the best-selling instant coffee brand in Vietnam* and loved and trusted by consumers, NESCAFÉ always focuses on building its brand from great coffee flavor, efforts to improve product quality, improve technology, implement many activities to enrich consumer experience to continuously contribute to the sustainable development of the Vietnamese coffee industry through the NESCAFÉ Plan program.

Above all, NESCAFÉ believes that   Delicious cups of coffee not only help people stay awake but also contain the power and inspiration for each of us to create positive changes for a better world. With a deep understanding of the desires of Vietnamese consumers, NESCAFÉ understands that our efforts do not always bring immediate results. Therefore, creative messages such as "Open up your world" or "Lip of coffee is empty, come on, me!" are constantly repeated on all media channels to encourage each person to see and appreciate the value of each small step to create positive changes with NESCAFÉ every day.

Mr. Mostafa Youssef, Director of Coffee & Beverages, Nestlé Vietnam Company shared: “Through delicious and quality cups of coffee, we want to bring focus and alertness to Vietnamese consumers, inspiring people to see the positive difference they can make in their personal lives and communities. Each small cup of coffee contains the power for each person to open up their own world and together create a better world from small positive changes.”

(*) According to the Retail Measurement report conducted by NielsenIQ Vietnam Co., Ltd. on the Instant Coffee industry in Vietnam (including Traditional On-Site Consumption Channel and Modern Channel, including Wholesale and Retail Channel, excluding MM Mega Market Vietnam), Nestlé Vietnam is the highest ranked enterprise in terms of Market Share in the Instant Coffee industry" in the period of 12 consecutive months from January 2023 to December 2023.

Press Contact:

External Communications Department
Nestle Vietnam
Tel: (84 28) 3911 3737
Email: media@vn.nestle.com

Source: https://www.nestle.com.vn/vi/media/khoi-mo-the-gioi-cua-ban-nescafe