Chagee milk tea chain displays 'cow tongue line' on app

Image of illegal "cow tongue line" on Chagee milk tea app.

Recently, social media users have been spreading images of the Chagee app login screen, which shows a map containing the illegal nine-dash line. Many accounts have expressed outrage, opposition, and boycott of the milk tea chain that is about to open in Vietnam.

In fact, the link to download the Chagee app was shared on the official fanpage of the F&B chain on March 7, and is still pinned at the top of the page. Users are introduced to a promotion to download the app. However, the attached link is currently inaccessible.

The Chagee app version on Google Play Store and AppStore has also been removed from the Vietnamese market. When users access it, the platforms notify "The app is currently not available in your area".

However, with some roaming tricks, using APK files, it is still possible to install the APAC version of the Chagee app on your phone. According to Tri Thuc - Znews , the images of the "cow tongue line" on the Chagee app login screen are real. This software is also available for users in Indonesia, Malaysia, Singapore, Thailand and Vietnam.

In addition, the website of Chagee Vietnam, listed on the official fanpage, also contains a map section with the illegal nine-dash line.

The map on Chagee's website also contains the illegal "cow tongue line". Photo: Chagee.

After the incident, the F&B chain has yet to make an official response. On Chagee's Facebook page, the amount of anger under the post has increased dramatically, becoming the majority. Many users reacted strongly, demanding a boycott of the milk tea chain, even though they have not opened any stores in Vietnam.

Chagee, known in Chinese as Bawang Teaji, is a high-end milk tea chain founded in 2017 in Shanghai by founder Zhang Junjie. The brand rapidly expanded and by 2024 operated more than 5,000 stores across East Asia.

Before this chain, many other companies also failed to control their products, allowing the nine-dash line to exist, which was discovered and boycotted by users. Recently, the image suspected to be the nine-dash line on the Baby Three doll also became a controversial topic in Vietnam.