For the past few years, Ms. Hoang Thi Ha has been learning from social media and has started an online food business from home. Every day, she posts advertisements on social media, receives orders, processes the food, and ships it to customers. To date, this has become her main source of income. To differentiate herself, Ms. Ha often chooses to sell unique, high-quality, and safe food products to maintain her reputation and brand with customers. For example, with dried bamboo shoots, honey, vegetables, and fruits, she always selects the best products to sell, avoiding low-quality items.
Ms. Ha said: “For us Xa Pho women, we have always lived quite closed off from the outside community. People mainly live and work in the fields, farming, and raising livestock. So I thought I would have to change. I could not live with those old concepts forever. I went online to see how ethnic minorities in the highlands started their businesses. From there, I learned and chose online sales to try my hand.”
Ms. Hoang Thi Ha has contributed to bringing local products to the market.
In the early days, I encountered many difficulties in using a smartphone to access social networks. I had to ask how to register for a Facebook channel to join the social network. Then I learned how to do online business from sellers on social networks. Then I also ordered their products to know how they sold, shipped, and paid. Gradually, I got used to the job and tried to post my first products on social networks, Ms. Ha said.
Since joining the online business, Ms. Ha has always had to arrange her time and work reasonably. Every morning, she has to post advertisements to sell products on social networking platforms. When a customer closes an order, she starts packing and sending the goods to the customer.
Ms. Dang Thi Mui, Vice Chairman of the People's Committee of Son Thuy commune, said: "Ms. Ha is quite dynamic, diligent in learning and accessing information to change her work and create positive changes for herself. She also inspires many Xa Pho women to learn and change their mindset about work. Furthermore, she is very enthusiastic in participating in restoring and preserving the traditional cultural values of the ethnic group to spread them in the community and on social media. Thanks to her efforts, the traditional culture of the Xa Pho people in Son Thuy commune has become more widely known; these are very positive contributions from Ms. Ha."
In addition to online business, Ms. Ha also actively participates in preserving and promoting the cultural values of the Xa Pho people.
Since Ms. Ha started selling online, she has contributed to the consumption of agricultural products produced by local families, and has also helped some women have more jobs and income when she invited them to join her online business model.
Mr. Phung Viet Trung, owner of a business in Van Ban district, said: “From the past until now, Xa Pho women in Van Ban district have been somewhat closed, they mainly live and work in agricultural production, they are often shy to communicate with ethnic communities outside, but with Ms. Ha it is different, I see that she is very bold, confident to overcome the traditional stereotypes and prejudices of her people to step into the market to do business, and to do business on social networks, which is a very new thing for Xa Pho women in Van Ban. This is a good inspiration for other Xa Pho women to follow, thereby overcoming old concepts to rise up to get rich, which is very useful”.
Source: https://phunuvietnam.vn/co-gai-nguoi-xa-pho-tao-sinh-ke-tu-mang-xa-hoi-20250513105433194.htm










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