Da Nang Downtown – The “old yet new” entertainment center in Da Nang

The beginning of new breakthroughs

Changing the entire brand identity, including logo, signboard and brand name to Da Nang Downtown, Asia Park will have a spectacular "transformation" this summer with completely new entertainment and shopping experiences added, especially evening experiences.

Impressive appearance and new experiences promise to bring many emotions to visitors to Da Nang Down Town.

The Da Nang Downtown brand identity is designed to be youthful, modern, and colorful in pop art style, reminiscent of famous entertainment meccas in the world such as Los Angeles, Las Vegas, Sao Paulo or the rise of Hollywood in the mid-20th century.

Inspired by contemporary art and the vibrant breath of modern cities, the logo features the letter O alongside vibrant color bands, representing the sun and the constant movement, a breakthrough in creative thinking to bring visitors new emotions.

The new, more colorful and dynamic look is the beginning of new breakthroughs for Da Nang Downtown, promising to bring a breath of fresh air to tourism and entertainment in the heart of the Han River city.

Ms. Phung Pham Thanh Thuy, Director of Da Nang Downtown shared: “We believe that with the new brand identity and unique experiences, Da Nang Downtown will help visitors go from one surprise to another and have a memorable summer in the coastal city of Da Nang . Especially the experiences and evening shows will contribute to making Da Nang's night tourism more impressive to visitors, turning Da Nang into a sleepless destination”.

Exciting experiential spaces appear for the first time in Da Nang

In addition to the available experiences, which are the park's "brand" such as the Sun Wheel - top 10 tallest Ferris wheels in the world, miniature models of Asian tourism icons or 18 games with light to strong sensations, when coming to Da Nang Downtown this summer, visitors will be greeted by attractive experience spaces appearing for the first time in Da Nang, turning this place into an "entertainment district" that is fun from day to night with the slogan "New street by the river, the market is very crowded and fun".

The Jetski & Flyboards Show, considered a "specialty" in Phu Quoc, will be "debuting" at Da Nang Downtown in the near future (Illustration photo)

Arriving from June 2024 is a world-class international art show complex appearing for the first time in Da Nang. That is the top art show "Symphony of River" with a new type of fireworks display never seen before in Vietnam, the Au O Da Nang puppet theater with puppet shows imbued with traditional colors or street entertainment shows that are fun all day, turning Da Nang Downtown into a sleepless town, a bustling and vibrant nightlife center in the Central region.

‏Appearing for the first time in Da Nang with the theme "Symphony of River - The Sound of the River", the Jetski & Flyboards extreme sports art show combined with music, light, skillful dances on the water and fireworks will give visitors the opportunity to witness Hollywood blockbusters come to life. It is expected that Symphony of River will take place at Da Nang Downtown with two performances during the day and at night, starting from June 10. ‏

The show is directed by Tuan Le - author of the plays Lang Toi, A O... and H2O - a unit with 30 years of experience organizing over 3,500 Jetski events, fireworks, 2,100 Flyboard shows worldwide. Notably, H20 has appeared in the blockbusters James Bond, Mission Impossible, Bay Watch...

In addition to the Jetski & Flyboards performance, this is also the first time in Vietnam that the elite of the world's circus and magic performing industry will converge. A series of world-class artists will participate in the performance, such as: Maestro Voronin - legendary comedy magician, king of the American "dinner show"; Maxim Voronin - circus magic prodigy and youngest Cirque Tour director in the world; Crystal Ladies - the famous twin stars of Cirque De Soleil who caused a storm on global social networks when participating in The Ellen Show; Lena Koehn, the world's leading star of Diabolo; Oleg Izossimov - the man known as "Sword Emperor Prince" who holds a series of undefeated world records for balancing and Olga Moreva - the queen of silk dancing in the air...

Beautiful images of the "characters" in the show "Vietnamese Puppetry" taking place at Sun World Hon Thom (Illustration photo)

Besides the modern colors, Da Nang Downtown still carries the traditional breath with the show "Vietnamese Puppetry" scheduled to debut from June 1 at the brand new Au O Da Nang Theater with a capacity of 600 seats. The show leads the audience into the beauty of the country and people of Vietnam in a vivid way through the artistic language rich in imagery of the two forms of Land Puppetry and Water Puppetry.

The heart of Da Nang Downtown will be the Vui Phet Da Nang Night Market (VUI-Fest) – a brand new night entertainment and tourism center in the coastal city. Vui Phet Night Market offers a vibrant shopping, culinary and entertainment space for domestic and foreign tourists, with 200 colorful Asian – European food stalls, regional dried specialties, souvenirs, handmade items, and bustling and fun street shows that are nowhere to be found.

The popular Vui Phet Night Market model in Phu Quoc promises to extend visitors' experiences at Da Nang Downtown this summer (Illustration photo)

This can be considered a spectacular "transformation" of Asia Park with the new brand Da Nang Downtown, promising to make the center of Da Nang explode this summer.

Da Nang Downtown will open its new gate at 2/9 Street (29/3 Square) and offer free admission to all visitors. A new entertainment complex with a dynamic beat day and night, where world and Vietnamese art converge and flourish, is waiting for you, in the city of the Han River, a destination that always holds new surprises every summer.

THANH NGUYEN

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