Maybelline causes controversy by using male models to advertise cosmetics

In a post on its social media account, the cosmetics brand Maybelline used an advertisement clip that showed two bearded men using the brand’s latest products. Immediately, these advertisements sparked debate in the online community.

To make these clips, Maybelline invited two makeup artists, Ryan Vita and Zak Taylor, to use the brand’s new products. These clips immediately sparked debate in the online community because many people thought that the brand had gone too far in its creative ideas.

Maybelline causes controversy by using male models to advertise cosmetics ( Video : Daily Mail).

These products are primarily aimed at female customers, so having men advertise products for women makes some online communities find it difficult to accept.

Previously, in April this year, Maybelline made a cosmetic commercial, in which Dylan Mulvaney - a transgender influencer on social networks - was the main character. This commercial also caused certain controversies and discussions on social networks.

It can be understood that the new step that Maybelline is taking is a way to express a more civilized concept in the issue of gender equality. However, this step of Maybelline is receiving mixed debates.

Currently, many famous brands in the world also show a civilized view on gender issues, by erasing the boundaries and common standards of gender. However, this is not a direction that is easily accepted by public opinion. There are people who think that the way some brands express themselves is too much, making them feel difficult to accept.

To make these clips, Maybelline invited two makeup artists, Ryan Vita and Zak Taylor, to use the brand's new products (Photo: Daily Mail).

Maybelline invites transgender beauty Dylan Mulvaney to advertise products (Video: Daily Mail).

In the face of fierce debate, author Shaun Harper's post on Forbes (USA) news has provided another perspective on this controversial topic. Author Shaun Harper believes that people in the LGBTQIA+ community and even men have their own needs for fashion products, cosmetics...

According to author Shaun Harper, the negative reactions that some public opinion is directing at brands that take bold steps in advertising will make the presence of people in the LGBTQIA+ community in popular culture even more limited.

Brands may worry that the move they are making is too risky and “does more harm than good.” However, such moves are necessary to broaden the concept of gender issues, so that the public truly understands what gender equality is and is exposed to more content that promotes equality for the LGBTQIA+ community.

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