Diana apologizes after Negav invitation controversy: Who is behind the business?

(Dan Tri) - Diana Vietnam was heavily criticized for inviting rapper Negav in its promotional campaign. This enterprise has a charter capital of 360 billion VND and is the owner of many famous brands.

Recently, the Vietnamese sanitary napkin brand Diana organized a new promotional campaign with the appearance of rapper Negav (real name Dang Thanh An) as a special guest.

Immediately after that, many consumers reacted strongly, criticizing this brand. In response to the backlash, Diana also apologized, admitting that she did not control well in choosing artists, letting personal feelings influence her decisions.

“This is a serious omission and we take full responsibility. Currently, Diana has no plans to select any official representative for the brand," Diana announced. The company also stated that it has reviewed the process of selecting guest artists, considered and applied strict disciplinary measures to related individuals...

Diana announced Negav as a special guest in the product promotion program (Photo: Screenshot).

Although the brand has apologized, many consumers are still angry, and many have even announced a boycott of the brand. Negav has not yet commented.

Ms. Quynh An, Cua Nam Ward, Hanoi City affirmed that she will boycott the brand and switch to another brand after the incident. “The company’s message is to honor and protect women. But the staff invited a person who has many offensive statements and disrespects women to organize the event,” she said indignantly.

According to the National Business Registration Portal, Diana Unicharm Joint Stock Company, established in April 2007, is the owner of the Diana sanitary napkin brand, belonging to the Japanese Unicharm Group.

The company produces products for women, children and the elderly such as sanitary napkins, diapers, tissues, and masks with brands such as Diana, Bobby, Caryn, 3D Mask, and Silicot.

Diana Unicharm Joint Stock Company, established in April 2007 (Photo: Screenshot).

According to the announcement in November 2015, Mr. Do Anh Tu (born in 1962) holds the position of General Director and Legal Representative of the company. The company has a charter capital of 360 billion VND. Of which, Unicharm Company Limited (Thailand) contributed 342 billion VND (accounting for 95%), and the private sector contributed 18 billion VND (5%).

In April 2021, Mr. Masanori Murakami (born in 1960), a Japanese national, replaced Mr. Tu as General Director and Legal Representative of this enterprise. In July 2022, the above position was transferred to Mr. Okada Takahiro (born in 1971), a Japanese national.

By December 2024, the foreign shareholder contributing 95% of the capital (formerly Unicharm Thailand) will transfer to Unicharm Corporation (Japan). The company's charter capital remains at VND 360 billion, the capital structure remains unchanged in terms of capital contribution ratio and value.

Source: https://dantri.com.vn/kinh-doanh/diana-xin-loi-sau-on-ao-moi-negav-ai-dung-sau-doanh-nghiep-20250819124930432.htm