New developments in Vietnam e-commerce

On the main screen, the 1688 e-commerce platform recommends products in Vietnamese. However, many users said they had difficulty making purchases because the platform only partially supports Vietnamese.

Recently, the 1688 e-commerce platform (China's leading wholesaler and managed by Alibaba Group) - iOS version - has added support for the Vietnamese language.

Specifically, when accessing the 1688 application, the login screen displays the Vietnamese language, including account registration, terms, information verification... Therefore, users can easily access or register their personal/sales accounts.

On the main screen, 1688 recommends products in Vietnamese, such as: Cross-strap sandals, women's fashion , cosmetics, leather sandals, computers....

Other categories such as payment, promotion, beauty... also display in Vietnamese, helping users find the product they want to buy more easily, similar to searching on e-commerce platforms in Vietnam.

1688 floor warns in Chinese, users do not know what the content is

However, many users said they had difficulty making purchases because the platform only partially supports Vietnamese, and the product selection and order closing stages are entirely in Chinese, so they do not know how to close the order, and the payment method currently does not support VND.

If the 1688 platform fully supports Vietnamese and makes payments easier, e-commerce in Vietnam will continue to have great fluctuations and the battle between platforms will become more fierce as more and more platforms join this game.

Previously, news agency Reuters has announced that Indonesian users will soon be able to shop on YouTube through embedded Shopee links. YouTube Shopping is already active in South Korea and the US and plans to expand to Southeast Asia, including Vietnam.

This feature works similarly to TikTok Shop's shopping cart attachment but only accepts products from Shopee.

To date, there are 4 major e-commerce platforms in Vietnam, including Shopee, TikTok Shop, Lazada and Tiki.

A report by YouNet ECI, an e-commerce channel development and consulting analysis company, shows that in the second quarter of 2024, Shopee held the top spot with 71.4% of the market share, followed by TikTok Shop with 22% of the market share. The remaining small portion belonged to Lazada and Tiki.

Overall, Shopee and TikTok Shop held 93.4% of the market share in Q2/2024, up from 91.25% in Q1. Currently, the two-horse race in the market is only between TikTok Shop and Shopee.

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