Bac Lieu Tourism: Joining forces to accelerate and break through

The brand of Bac Lieu Prince needs to be better promoted to help tourism develop strongly.

BRINGING THE BEAUTY OF BAC LIEU FAR AWAY

Through the first months of 2025, the tourism picture of Bac Lieu is painted with bright colors by impressive growth figures in the number of visitors and service revenue. This result has an important contribution from the innovation of tourism promotion methods and content, focusing on the application of information technology to bring the image of Bac Lieu to domestic and foreign friends.

Joining the digital tourism trend, the Provincial Tourism Promotion Center has just launched the Bac Lieu tourism electronic publication application: https://pubhtml5.com/bookcase/vjtzg/ to introduce to tourists the attractiveness and differences in culture, cuisine , art and destinations... This is considered a new step in the province's digital tourism transformation, helping to save costs but also improve the effectiveness of image promotion. From there, expand the target audience, bringing tourists a new and attractive experience of the land and people of Bac Lieu.

Promoting the role of the press as a "bridge" in tourism development, the Provincial Tourism Promotion Center regularly coordinates with central and local press and radio agencies to carry out many special topics and articles to propagate new policies and guidelines in the tourism sector; promote and introduce the province's tourism potential and investment opportunities. In addition, the unit also continues to build and publish a system of tourism publications with rich and unique forms and contents to serve tourism promotion and advertising such as: Bac Lieu Tourism Guidebook; Bac Lieu Tourism Map; Postcards of Bac Lieu Tourism Destinations; Bac Lieu Cultural and Cuisine Iconic Publications, etc.

The Center also actively participates in and creates conditions for businesses to promote their products and services at regional, national and international tourism events such as: Ho Chi Minh City Tourism Festival, VITM Hanoi International Tourism Fair, Southern Traditional Cake Festival in Can Tho City, Vietnam Tourism Space, Cultural Heritage and Landscapes within the framework of Hue National Tourism Year...

Foreign tourists visit and take photos at Hoa Binh 1 Wind Power Tourist Area.

INCREASE DEVELOPMENT RESOURCES

Tourism in Bac Lieu and Ca Mau has established its position on the tourism map of the Mekong Delta region. Bac Lieu is currently the locality with the most typical tourist attractions in the region, highly differentiated products and Nha Mat area which is planned as a potential location to develop into a national tourist area. Meanwhile, Ca Mau, along with Can Tho City and Kien Giang, are considered by many experts to be the key points of regional tourism.

Being separated from the common province of Minh Hai, Bac Lieu and Ca Mau have similarities in tourism resources due to the natural conditions, cultural identity, and almost identical cuisine. However, tourism in the two provinces has its own development directions to create distinct advantages.

When mentioning Bac Lieu, tourists will immediately think of the immortal "Da Co Hoai Lang" song, the Bac Lieu Prince's Residence associated with the famous legends of the past, one of the "cradles" of Southern folk music, Southern Cai Luong or the famous and sacred Quan Am Phat Dai area. Besides developing cultural tourism, Bac Lieu also takes advantage of its strengths in marine economy, wind power projects, and coastal aquaculture models to form attractive tourist destinations.

In Ca Mau, the tourism development strategy is focused on promoting sustainable green tourism. Notably, the Ca Mau Cape tourist destination, green tourism areas are exploited from the ecosystem of mangrove forests, freshwater wetlands, etc. In addition, the province also mobilizes the participation of businesses and people to develop agricultural tourism models, experiential resort tourism, etc.

Although it has diverse resources and many branded products that not every place has, in order to develop to its full potential, the province needs to exploit tourism products in depth. That means it must breathe more life into the product by building a story for the destination, dishes so that tourists can feel more clearly the attractiveness and wonder of the land and the indigenous people. For example, instead of explaining to tourists about the life of the late musician Cao Van Lau, Cong Tu Bac Lieu, it should be recreated through a lively theatrical form. In developing green tourism, the locality must let tourists transform into farmers so that they can feel for themselves how to make salt, catch shrimp, crabs, etc. In addition to renewing products, especially developing night-time products to retain guests, provincial tourism should pay attention to investing in synchronous transport infrastructure; developing high-quality human resources; having policies to attract large-scale enterprises to invest in key projects, etc.

Interface of Bac Lieu tourism electronic publication. Photo: HT

To help the new province’s tourism accelerate and make a breakthrough, it is extremely important to fully identify the potential, individual and common strengths, and current “bottlenecks” to determine the appropriate development direction. In addition, tourism promotion work also needs to be improved, especially the strong application of digital technology to enhance image promotion and attract investment resources for the province.

Long life

Source: https://www.baobaclieu.vn/van-hoa-nghe-thuat/du-lich-bac-lieu--cong-luc-de-tang-toc-but-pha-101200.html