Local tourism attracts visitors.

Việt Nam•15/05/2024

New trends

Staycation, often referred to as "local travel " by young people, is a short trip to nearby, familiar places, right where you live, without having to travel far.

The trend of "staycation" tourism is becoming increasingly popular.

During the April 30th holiday, the family of Mr. Duong Van Nam, from Group 10, Tan Quang Ward ( Tuyen Quang City), didn't travel far but instead arranged time to take their children to visit some famous historical and tourist spots in Tuyen Quang. Mr. Nam said: "Since we have a car, my family and a friend's family organized a get-together and took the children to visit the Tan Trao Special National Tourist Area (Son Duong). Afterwards, we experienced rafting, had lunch in Son Duong, and in the afternoon, went to Bach Thao Ngan Water Park (Tuyen Quang City) to take photos and have fun until evening. The travel distance was short, the cost per person was very cheap, the food was fresh and delicious, the atmosphere was comfortable and pleasant, and we were able to immerse ourselves in nature and swim in the artificial beach, so everyone was satisfied."

Wanting a change of scenery and a relaxing break after stressful workdays, but hesitant to travel far and worried about crowds, Ms. Nguyen Thi Phuong's family from Hung Thanh ward (Tuyen Quang city) decided to choose a nearby tourist destination within the province for their experience. “My family just had a meaningful day off at Cuong's House in My Lam ward (Tuyen Quang city). It's only about 10 km from our house, so it was very convenient for our three children to visit. My husband and children loved it; the scenery is beautiful, the space is spacious and airy, close to nature. The whole family gathered to enjoy grilled skewers, the children had plenty of fun playing, and the parents could relax. Especially, I got some beautiful family photos because there are so many stunning photo spots here,” Ms. Phuong shared.

"Staycation" means different things to each person. For Mr. Phung Xuan Luyen, Lang Can town (Lam Binh district) means trips within the district, such as relaxing at local homestays, visiting the ecological lake, swimming in waterfalls, or simply camping and barbecuing with friends by the stream near his house on weekends. Although the vacation time is short, it's enough to help his family recharge and spend more time together.

It's not just Nam's family, Phuong's family, or Luyen's family; many young, travel-loving people are now favoring "vacationing" right where they live and don't want to travel to distant lands. Besides financial reasons, many people also dislike the crowds, long waits, and jostling at popular tourist destinations.

Diverse products and destinations

In Tuyen Quang, the staycation tourism model is also developing strongly in most localities in the province. Besides historical and cultural sites and famous tourist destinations such as: Tan Trao National Special Historical Site, Flamingo Tan Trao (Son Duong), Na Hang - Lam Binh Nature Reserve, Bao Ninh Sung Phuc Pagoda (Chiem Hoa), Nguyen Tat Thanh Square, My Lam Mineral Spring Tourist Area (Tuyen Quang City)... there are also several other popular tourist destinations such as Cuong's House homestay, Bach Thao Ngan Park (Tuyen Quang City); Ngoi La Lake, Chan Son commune, cafes by the stream in Trung Son commune (Yen Son); Tan Trao and Minh Thanh tea villages (Son Duong)...

Young people experience the services at a cafe by the stream in Trung Son commune (Yen Son district).

Considered to be in line with current tourism trends, staycation tourism is chosen by many people due to its low cost and time-saving benefits. On weekends and holidays, families and groups of tourists often come to relax and have fun for one day or two days and one night. The main target groups are families, friends of the same age or graduating class, and school groups, ranging from a few dozen to several hundred people.

Accommodation and dining services at each tourist destination are diverse and flexible, meeting the needs of many types of tourists. They may offer meals upon request, or provide kitchens and tables for guests to prepare their own meals. There are also overnight accommodations and even tents for midday rest. Businesses are taking advantage of this opportunity to design service packages suitable for small families or groups and are constantly improving service quality to ensure customer satisfaction.

In 2024, the Provincial Tourism Management Board designed more check-in points and innovated service products to attract tourists to the Tan Trao Special National Historical Site. As a result, the number of visitors during the recent April 30th holiday reached 50,000, a 10% increase compared to the previous year.

According to the Department of Culture, Sports and Tourism, during the April 30th and May 1st holiday period, Tuyen Quang received 154,000 tourists, a 5% increase compared to the same period in 2023; tourism revenue reached 168 billion VND, and hotel occupancy rate was 60-70%.

To ensure security, safety, and improve the quality of service for tourists, the Department of Culture, Sports and Tourism has instructed tourism businesses and tourist destinations in the province to prepare adequate infrastructure and technical facilities, deploy sufficient personnel, and be ready to serve tourists. Along with this, they are strictly implementing price stabilization measures; not arbitrarily raising or manipulating prices, and strictly adhering to regulations on registration, public price listing, and selling at the listed price. Furthermore, localities are requested to ensure environmental hygiene, maintain the landscape at tourist destinations, arrange for timely waste collection, guide and remind tourists to participate in environmental protection; and strengthen food safety and hygiene at tourist food service establishments, avoiding the use of food of unknown origin or poor quality that may pose a risk of poisoning.

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