Hai Phong: Training on AI application skills and e-commerce

VHO - Recently, in Hai Phong city, the Department of E-commerce and Digital Economy of the Ministry of Industry and Trade coordinated with the Department of Industry and Trade of Hai Phong to organize a conference "Training, disseminating legal documents and training skills in applying AI to develop business on digital platforms for rural industrial establishments".

The program is part of the local industrial promotion plan for 2025, organized for managers, enterprises, cooperatives, industrial clusters and rural industrial establishments in three communes: Nguyen Luong Bang, Gia Phuc and Cam Giang of Hai Phong city.

Leverage to improve competitiveness for 3 rural communes in Hai Phong

Training conference

According to the Hai Phong Department of Industry and Trade, in the context of a rapidly developing digital economy , e-commerce has become an important tool to help businesses and rural industrial establishments expand their markets, promote their products and improve their competitiveness. The organization of the program has practical significance, helping establishments, cooperatives and industrial clusters in three communes with great production potential to access legal knowledge on e-commerce, grasp the trend of applying artificial intelligence (AI) in business and production management.

The representative of the Hai Phong Department of Industry and Trade also expressed his hope that the Department of E-commerce and Digital Economy would continue to pay attention to and support the city in training, technology transfer and guidance on AI application in e-commerce, helping staff, businesses and cooperatives in the area, especially in rural communes, improve digital skills, effectively operate online stores and bring local products further into the digital market.

Overview and trends of Vietnam e-commerce

Mr. Cao Qui Long - Lecturer, representative of the Center for Development of E-commerce and Digital Technology (eComDX) shared at the Conference

At the conference, Mr. Cao Qui Long - Lecturer, representative of the Center for E-commerce and Digital Technology Development (eComDX) (Department of E-commerce and Digital Economy, Ministry of Industry and Trade) introduced an overview of e-commerce in Vietnam, analyzing the strong development trend of the market. According to Mr. Long, the scale of Vietnam's retail e-commerce market in 2025 will exceed 31 billion USD, accounting for about 10% of the total retail sales of goods and consumer services in the country. Mr. Long also focused on analyzing new trends, especially the Shoppertainment trend (Shopping combined with entertainment), expected to reach about 11.2 billion USD in 2025, along with the role of e-commerce as a lever for Vietnamese exports.

In addition to disseminating legal regulations related to e-commerce activities, Mr. Long presented in detail important contents such as the e-commerce operation model, the notification process of e-commerce websites for sale, as well as violations and sanctions. This helps businesses and cooperatives grasp the golden opportunities of the market, at the same time operate online stores effectively, in compliance with legal regulations.

AI: The Key to Improving Business Performance

Practice and direct exchange between lecturers and students

In addition to the content of popularizing the law, the training program focuses on the application of artificial intelligence (AI) in production, business and brand development in the digital environment. Mr. Cao Quy Long emphasized that AI has become an essential tool to help businesses optimize work processes, increase efficiency and improve customer experience. According to statistics, more than 80% of online retailers have been applying AI.

Trainees were specifically instructed on how to exploit the power of AI in personalizing customer experiences, creating content, promoting products and automating operations. In particular, Mr. Long introduced solutions to create AI virtual assistants to help businesses reduce the workload of customer care. Actual figures show that 66% of Vietnamese businesses are now using AI to communicate with customers and 63% are using it to find new customers.

AI in Action: Immediate Application to Rural Business Planning

Representatives of units from 3 communes Nguyen Luong Bang, Gia Phuc and Cam Giang (Hai Phong City)

The special feature of the program is the practical part and direct exchange between lecturers and students. Delegates from three communes and representatives of industrial clusters experienced how to apply AI in business planning, data analysis and customer interaction optimization. These practical parts help learners better understand the benefits of technology in commercial activities and can immediately apply it in practice at their businesses, cooperatives and production facilities.

The conference helped participants better understand new trends in e-commerce and how AI can practically support daily business operations, from product promotion, customer care to sales management in the digital environment. The knowledge and skills shared at the program are suitable for the actual conditions of enterprises, cooperatives and production facilities in rural areas, thereby helping people gradually expand output, improve product consumption efficiency and enhance the competitiveness of local industrial clusters and industries.

The representative of the Department of E-commerce and Digital Economy affirmed that it will continue to accompany localities, including Hai Phong city, to expand specialized training programs. The Department will closely coordinate with the Department of Industry and Trade in implementing practical training programs, aiming to make Hai Phong a leading locality in digital transformation in rural industrial areas.

Source: https://baovanhoa.vn/nhip-song-so/hai-phong-tap-huan-ky-nang-ung-dung-ai-va-thuong-mai-dien-tu-182516.html