Korea exploits MICE tourism potential in Vietnam market

SGGPO 06/09/2023 12:22

On the evening of June 8, the Korea Tourism Organization in Vietnam organized the Korea MICE Roadshow 2023 event in Ho Chi Minh City, with the participation of representatives of 24 travel companies, local tourism promotion agencies in Korea and more than 150 representative agencies in Vietnam including government agencies, airlines, travel companies, tour operators...

Korea MICE Roadshow is an annual event organized by the Korea Tourism Organization in Vietnam (KTO Vietnam) to connect businesses in the tourism industry between Vietnam and Korea, introduce MICE tourism (conferences, seminars) as well as support policies from the Korea MICE Tourism Promotion Agency. This year, the event took place in Hanoi (June 6) and in Ho Chi Minh City (June 8).

Tourism, travel, aviation businesses... explore cooperation opportunities at B2B Meeting activities

Within the framework of the event, the B2B Meeting activity is a place for direct meetings and exchanges between representatives of Vietnamese and Korean tourism and travel agencies, opening up many cooperation opportunities for tourism in the two countries, expanding the potential for exploiting Korean tourism products in the Vietnamese market. In addition, with MICE tourism in particular, Korea has been focusing on developing this market through implementing many support policies, building and developing infrastructure, especially racing to host the World Expo 2030 in Busan.

The support policies specifically for conference and incentive travel groups to Korea introduced in the program are expected to help travel companies in Vietnam promote this potential market in the coming time.

Mr. Lee Jae Hoon, Chief Representative of KTO Vietnam, spoke at the event on the evening of June 8, in Ho Chi Minh City.

“Through this year’s Korea MICE Roadshow, we hope to connect Vietnamese and Korean tourism and travel agencies in the most effective way, while introducing Korean tourism in general and MICE tourism in particular. During the 2023-2024 Korean tourism year, we will also actively promote and advertise Korean tourism in the Vietnamese market,” said Mr. Lee Jae Hoon, Chief Representative of KTO Vietnam.

KTO Vietnam said that the remarkable growth for tourism recovery after the pandemic, there will be about 185,000 Vietnamese tourists coming to Korea in 2022, an increase of more than 700% compared to 2021.

Busan (South Korea)

Following this recovery and development trend, in 2023 - 2024, with the theme "Ride the Korean wave", KTO has carried out many special activities aimed at promoting Korean tourism in the Vietnamese market in the first half of 2023, notably organizing "Chef Show 2023", Workshops on product development and support policies for travel companies, participating in Vietnam Airlines' International Day Festa, VITM 2023 International Tourism Fair, Korean Cultural Road Festival organized by the Korean Cultural Center and the Korean Embassy in Vietnam.

With the promotion activities, by the end of April 2023, Korea welcomed more than 126,000 Vietnamese tourists, with the number of visitors increasing steadily every month, reaching nearly 70% compared to the same period in 2019 - the time before the Covid-19 pandemic.

In 2022, Vietnam welcomed about 965,000 Korean tourists to Vietnam, accounting for about 26% of total international visitors. As of May 2023, Vietnam welcomed more than 1.3 million Korean tourists. And Korea is one of the leading international tourist markets in Vietnam.

Source: https://www.sggp.org.vn/han-quoc-khai-thac-tiem-nang-du-lich-mice-tai-thi-truong-viet-nam-post693036.html