Hoa Phat Hung Yen Animal Feed's 10-year journey: From "newcomer" to leading brand

On the evening of April 10, 2025, nearly 200 typical agents from the North and Central regions gathered in Ninh Binh in the solemn atmosphere of the Customer Appreciation Conference of Hoa Phat Hung Yen Animal Feed Company Limited. Marking a decade of entering the market, Hoa Phat has quickly risen to the top 13 animal feed companies with the largest output in Vietnam, with two factories in Hung Yen and Dong Nai and a system of 600 agents nationwide.

Việt Nam•12/04/2025

Overcoming the "amateur" stereotype

The program opened with an artistic performance from the Cannes dance troupe, bringing vibrant dances expressing the spirit of "reaching high - sustainable" of Hoa Phat Hung Yen Food on the upcoming development path.

Following the program, there was a film screening introducing the formation and development process of the company, bringing attendees back to the early days when Hoa Phat Hung Yen Feed was established in March 2015, marking the participation of Hoa Phat Group in the agricultural sector of Vietnam. Each film recreated the process of building the factory, implementing a synchronous management system from production, quality control, after-sales service, harmonious cooperation and development with customers... Agents and employees could not help but be moved when reviewing this journey with their own mark in it.

At the event, Ms. Pham Thi Hong Van, Director of the company said: "10 years ago, in March 2015, Hoa Phat - an industrial production group, began a challenging journey when expanding into the agricultural production sector, starting with animal feed production, then expanding to pig farming, fattening cattle farming and egg-laying chicken farming".

"When Hoa Phat entered the agricultural industry, many people in the industry said that we were late, the golden age was over, FDI companies had entered Vietnam for a long time and significantly changed the Vietnamese livestock industry," Ms. Van recalled in 2015.

Not only facing the prejudice of "amateur", Hoa Phat also entered the industry at a time when the Vietnamese livestock industry faced a series of unprecedented challenges: major changes in the legal system, price storms, epidemics,...

"But this great change is both a challenge and an opportunity for Hoa Phat - a non-industry corporation participating in the animal feed market. We have learned with all our curiosity, determination and creativity, we have chosen our own path for Hoa Phat," Ms. Van calmly analyzed.

Ms. Pham Thi Hong Van, General Director of Hoa Phat Agricultural Corporation and Director of Hoa Phat Hung Yen Animal Feed Company spoke at the event.

Entering the industry later, Hoa Phat has found its own way, using the foundation of success in industrial production management to apply to agriculture. In particular, the company builds its brand based on clear core values: Consistent with the mission of a Vietnamese brand for Vietnamese people, providing clean products, not using banned substances, lean meat additives, or growth-stimulating antibiotics.

Ms. Van said that Hoa Phat's special advantage is that it owns a large-scale internal farm system, creating favorable conditions for the company to test, evaluate and improve animal feed products, helping us to be confident when bringing products to the market. Each product before reaching the hands of farmers has been evaluated, tested and has achieved great success at Hoa Phat's own farm.

According to Ms. Van, Hoa Phat chooses products based on the core value of meeting real needs, not following crowd psychology, not for personal gain, so it always achieves the best optimization in terms of nutrition and cost.

After 10 years of persistence with the proposed strategy, Hoa Phat has proven its capacity. Currently, the company has two factories in Hung Yen and Dong Nai with a total capacity of 600,000 tons/year, putting Hoa Phat in the top 13 companies with the largest output in Vietnam, along with a system of 600 agents nationwide.

At the customer conference, when recalling the early days of building the brand, Ms. Van was moved: "Today's success could not have been achieved without the companionship, understanding and support of our partners and customers. Our agents and customers have given Hoa Phat the opportunity to prove ourselves since we brought white-bag products for testing."

Stay ahead of the trend with the new S-FARM product line

With the spirit of continuous improvement to bring customers the most suitable product lines for each need, in the event. The company introduced the new product line "S-FARM high-yield sow feed" following the success of the S-FARM pork line "low crude protein - high amino acid" for medium and large-scale farms.

Mr. Bui Dinh Khiem said that the S-Farm product line for pigs helps improve feed conversion ratio, optimize costs, increase livestock productivity and especially significantly improve the livestock environment.

"To achieve good pig farming results, the key is the sow. Therefore, in modern industrial farming, farms need to use high-yielding sows with the ability to give birth to over 16 pigs/litter. This is the reason why we have launched the S-FARM line of animal feed products for high-yielding sows. We have applied this product line and have been very successful for many years at our internal farms, making Hoa Phat's farming results the best in Vietnam, comparable to farming results in Denmark," Mr. Khiem confidently shared.

Sharing about the positive feedback from customers who have tested the product, agent Bui Van Hoan, the agent currently distributing nearly 5,000 tons/year of Hoa Phat animal feed products in Thai Binh, said: "The farms that are my customers who have used the S-FARM product line are all very satisfied with the effectiveness of reducing odors in the environment, while still ensuring the feeding rate and growth rate of livestock."

Mr. Nguyen Cat Dong, an agent in Phu Tho, also commented: "Compared to the general market level, Hoa Phat products are very stable in quality. My customers appreciate the growth rate of livestock and feel safer about diseases when using Hoa Phat bran."

The decision to cooperate because of trust with Vietnamese brands has now become a major, close partner.

The agents and guests could not hide their excitement, they shared emotional stories about the journey with Hoa Phat, the difficulties and successes that they and the company have experienced. Every look, every smile in the auditorium showed the attachment and sustainable trust.

Mr. Pham Van Ruy, an agent in Yen Khanh, Ninh Binh, recalled: “In 2018, I decided to cooperate with Hoa Phat because I really believed in their potential. I followed the factory construction process and saw that the scale of investment in machinery was very modern.”

Mr. Ruy continued: “Before that, I had cooperated with Anco for 11 years and had the brand name “Ruy Anco”. When I decided to cooperate with Hoa Phat, at first, it was not easy to convince the farms to switch to using the new product. I convinced them to try it, they had to experience it in reality to evaluate it.”

After a short time, Hoa Phat Bran has been positively received by livestock customers. Currently, Mr. Ruy's agent consumes nearly 3,000 tons of Hoa Phat bran each year. What impressed him was the feedback from livestock farmers: "They commented that when pigs are eating other bran and switch to Hoa Phat bran, they eat very well and finish it quickly. On the contrary, if they are eating Hoa Phat and have to switch to another type, the pigs refuse to eat it."

Mr. Nguyen Van Luyen has cooperated with Hoa Phat since 2016. On average, his agency records a consumption output of about 720 tons of Hoa Phat bran per year. He said he trusts Hoa Phat because he knows about the group's growth in the steel industry. "My first impression is that the company's development orientation has a good vision. Gradually, I see Hoa Phat perfecting its products, and the policies for agents are very good."

Mr. Luyen highly appreciates the quality of products such as 20G chicken with beautiful red legs, few diseases and good weight. 01S and 02S Plus pig products with low diarrhea rate and good pink color.

Cooperating with Hoa Phat since 2017, agent Tran Van Them expressed: "My area mainly raises chickens and pigs. At that time, Hoa Phat had very good colored chicks, suitable for the breed of chicken that farmers were raising." Mr. Them was impressed with the reasonable price, good growth rate and low FCR index, bringing good profits to farmers.

Mr. Them also highly appreciates the way Hoa Phat - a large corporation with a deep understanding of the market and a clear strategy. After many years of cooperation, he decided not to do business with any other animal feed brands.

Representative of Quang Hai Production, Trade and Service Company Limited, one of Hoa Phat's major partners in the Central region, Mr. Ngo Thanh Hai said: "The reason we have been with Hoa Phat since the early days is because we believe in the company's vision of sustainable development and adaptability. Currently, our average consumption output is 450-500 tons/month, peaking at 650 tons. I think that cooperating with Hoa Phat is truly a "strange fate" for us.

Mr. Le Quy Trong, Sales Supervisor of Region 8, has been with the company for more than 6 years and cannot hide his pride: "The market area I was in charge of with a few initial agents has now grown to nearly 40 agents with an average output of 1,000 tons/month. Over the 10-year journey, Hoa Phat has affirmed its position, brand and customer trust."

The first highlight of the program was the ceremony to honor 66 typical customers who have continuously cooperated with Hoa Phat for 5 years or more. In a solemn atmosphere, Ms. Pham Thi Hong Van and Mr. Hoang Van Cong - Deputy Director of the company - presented the Gratitude Medal and gifts to the loyal agents. The event seemed more meaningful when the gifts the company gave to customers were high-value products manufactured by Hoa Phat Group: the latest generation of hot and cold water dispenser and 13-set dishwasher.

66 loyal agents received gifts and gratitude medals from the company tkdz3391

Giving gifts and commemorative medals to agents with an average output of 100 tons/month and having been with the company for 5 years or more

Next in the event program is the summary and awarding of honor plaques to 85 customers who won the Gold prize of the company's "Increase assets, give gold to celebrate birthday" sales program from September 2024 to February 2025.

Representatives of the agents received honorary plaques and gifts from the Company for the sales program.

A very meaningful and surprising spiritual gift from the company to express gratitude to customers.

The event atmosphere became even more exciting with a special art program. Singers Trong Tan and Ngoc Lien took turns performing famous songs, interspersed with performances by the Cannes dance troupe, creating a joyful and cohesive atmosphere. Many agents did not hesitate to join the singers in singing familiar melodies. tkdz3967

Singer Ngoc Lien sings a duet with the agent tkdz4048

Impressive duet performance by singer Trong Tan and Mr. Manh, QC Lab department (left)

The agents were excited and delighted to stand next to their music idol - Singer Trong Tan.

Agent Le Manh Hung and his wife (with the company since 2015) excitedly took photos with the singers.

The lucky draw ended the event on the evening of April 10 with a large total prize value that made many agents excited and delighted. There were 6 agents who were lucky enough to receive lucky draw gifts.

The program of the second day of the event was a tour to visit Trang An and Tam Coc. Here, agents and partners had many interesting experiences. They explored the beautiful landscapes together, talked, bonded and saved memories. tkdz4411 The delegation of agents excitedly explored the scenic area of Trang An - Tam Coc, Ninh Binh

Smiles, handshakes and promises to see each other again in the next events ended a meaningful program, marking the memorable 10-year milestone of Hoa Phat Hung Yen Animal Feed Company Limited.

10 years is a journey to look back, but also a starting point for bigger dreams. Together, we will contribute to making Hoa Phat Agriculture strong so that Hoa Phat today can be ready to continue writing the story of tomorrow, of the future 20 years, 30 years or longer.

Some other photos at the event: