15-year journey of Viet Tien brand in Laos

Not only building a solid fashion foundation in Vietnam, Viet Tien also established a solid position in the international arena. With a 15-year journey in Laos, Viet Tien has affirmed its value in the international arena thanks to product quality, market understanding and comprehensive development strategy.

Pioneering in bringing the brand to the international market As one of the enterprises confidently bringing Vietnamese identity to the big sea, Viet Tien has taken strategic steps to find partners and expand its influence in Southeast Asia. After researching the market, realizing the advantages of a populous market with a dynamic economy and cultural similarities, Viet Tien Garment Joint Stock Corporation decided to expand the market by opening the first General Agent in Laos in 2010.

Located in That Luang, the capital of Vientiane, Viet Tien's first store is not only an important milestone in the brand's internationalization strategy but also a symbol of its efforts to make its mark on the world fashion map. Viet Tien's presence in Laos not only provides high-quality fashion products but also strongly conveys "Vietnamese quality" to the fashion industry of the country of a million elephants.

15 years of Viettien Laos - The journey to affirm the value of Vietnamese fashion With products that are superior in quality, showing the difference compared to local brands, Viet Tien quickly won the love of politicians and consumers, establishing its position in the high-end segment in Laos. Ms. Daonapha Voravongsa, Director of Dok Champa Company - Viet Tien's representative in Laos said: ''Over the past 15 years, it is the quality of products created from modern technology and innovation in production that has helped Viet Tien grow strongly in the Lao market. And I believe that, in the future, Viet Tien products will help Lao people's clothing to be upgraded even more."

Currently, the Viettien House system in Laos has up to 7 stores located in the centers of major cities such as Vientiane, Savannakhet and Xiengkhuang. Proud to be the men's fashion brand with the most branches in Laos, the Viettien House store system is the most practical proof of the aim of bringing high-class fashion experiences. Inside the store, the products are arranged delicately, suitable for the shopping culture of Lao consumers, helping customers experience the products in a realistic way.

In its brand internationalization strategy, Viet Tien also focuses on product and design diversity. Viet Tien always applies the latest trends combined with the beauty of Lao culture in each product: from office fashion, street fashion, sportswear to high-end clothing for businessmen. All have the unique beauty of the Land of a Million Elephants combined with the unique features of a new, modern Viet Tien. Viet Tien's representative in Laos added: "With the support of Viet Tien Garment Joint Stock Corporation, we choose modern products that are in line with trends to bring the highest quality products to Lao consumers. The number of stores is expected to increase in the near future, covering from the South to the North of Laos, contributing to enhancing the image and demonstrating the growth of Vietnamese fashion brands here."

Not stopping there, with the right strategies, Viet Tien has strongly dominated the domestic market of 100 million people with a system of more than 500 stores spread across the country, continuously upgrading its image and store system into a modern business model in the Viettien House and Viettien Mall ecosystems. At the same time, Viet Tien always strives to meet the diverse needs of customers by launching many new product lines, diverse in types and designs, and highly applicable in many environments. At the same time, keeping up with the trend of the digital age, the enterprise has expanded its presence on online shopping platforms such as: viettien.vn, Shopee, Lazada, Tiktok... thereby positioning the brand in the minds of consumers. With a history of nearly 50 years, with a solid foundation at home, Viet Tien is constantly developing rapidly, affirming its position as a leading fashion brand with international strategies, a Viet Tien that is growing strongly, completely confident in integrating into the global playing field. Source: https://tcdulichtphcm.vn/giai-tri/hanh-trinh-15-nam-thuong-hieu-viet-tien-tai-lao-c27a80157.html