A musical journey at dawn “awakens the senses” in the heart of heritage

After two impressive seasons, the first dawn music event in Vietnam - 5AM, co-organized by Vietnam Airlines and SpaceSpeakers Group, will return for season 3 at Thang Long Imperial Citadel.

The new season of 5AM, called “5AM Eye-Conic Ha Noi”, opens a journey to “awaken the senses” in the heart of heritage, where young people connect with culture and find themselves in the modern life of the capital. The event is part of the “Touch Autumn Hanoi ” campaign, jointly organized by Vietnam Airlines and the Hanoi People’s Committee.

With an expanded capacity of up to 5,000 spectators, three times the previous season, 5AM season 3 will take place from 4:30 am to 12:00 pm on November 1, 2025, promising to become a unique music - culture - tourism destination. Not only bringing an emotional morning, 5AM also leads the "music tourism" trend that is loved by young people around the world, contributing to the journey of rejuvenation and building love for the Vietnam Airlines brand.

Season 3 - “5AM Eye-Conic Ha Noi” marks a new development, when music becomes a dialogue between the past and the present, between individuals and communities, between national identity and youthful breath. This November, Hanoi will be “awakened” by a series of multi-layered experiential activities, evoking national pride in the historical space of Thang Long Imperial Citadel.

Season 3 brings a completely new personalized experience, depicting a 'new yet familiar' Hanoi in the dawn light. From 5am, the series of activities begins the journey to awaken the body and mind with Tai Chi, Vietnamese coffee making and especially the experience of meeting and interacting with SpaceSpeakers artists.

In addition, the creative area opens up space for audiences to experience traditional costumes, making Do paper, and many traditional handicraft activities, helping to approach Vietnamese culture in a lively and intimate way.

5AM tickets are now on sale at: “https://cticket.vn/event/5am-eyeconic-hanoi-2025”. With the message “Are you ready to welcome a different dawn?”, “5AM Eye-Conic Ha Noi” promises to bring young people a memorable morning, where the early morning light blends with music, history and national identity.

Sports, jogging and physical health activities are increasingly attracting the attention of young people. (Photo: PV/Vietnam+)

First launched in January 2024, 5AM quickly asserted its unique appeal by attracting more than 1,000 audiences in Ho Chi Minh City to participate in physical and creative activities such as jogging, yoga, and meditation. Then, season 2 in Da Lat created a strong media effect with nearly 2,000 attendees, millions of online interactions, and many memorable moments.

Over two seasons, Vietnam Airlines has transformed 5AM from an entertainment event into a long-term brand strategy, affirming the pioneering position of the National Airline in connecting culture and art with customer experience./.

(Vietnam+)

Source: https://www.vietnamplus.vn/hanh-trinh-am-nhac-luc-binh-minh-danh-thuc-giac-quan-giua-long-di-san-post1071329.vnp