Using technology and modern storytelling, these young people are breathing new life into heritage, rekindling love of culture and national pride.
Shaping the approach
Pham Duc Long, the project's production director, began the story with an emotional confession: "If we had to choose a next direction in our career, we would choose culture so that the flow of Vietnamese identity and breath can continue to spread."
The XCVN team is an interesting mix of generations, from 8x, 9x to Gen Z. Each person has a different era color but shares the same sentiment. “We are not researchers, nor are we professional storytellers. We are just young Vietnamese people with a lingering love for things that are gradually being forgotten,” Mr. Long expressed.
After more than a year of operation, XCVN has created thousands of products and dozens of impressive projects.
The documentary Dai Tuong 2 combines Western music with the art of Tuong, opening a new approach to cultural filmmaking.
Heritage Journey brings audiences closer to Cheo, Tuong, and Quan Ho, achieving success with many sold-out shows and tens of millions of views on social platforms. This is also a project where young people experiment with new ways of producing short content for the Vietnamese market.
In particular, the documentary Loving Cheo, Keeping Cheo is also Loving Vietnam helped the group receive the "Creator - Ambassador of Vietnamese Culture" award at the contest "Loving the country in your way" organized by TV360 - Viettel .
In addition, cooperation programs with the Vietnam Women's Museum, Vietnam Puppetry Theatre... have contributed to enriching cultural storytelling, expanding the space to spread traditional values to the public.
XCVN's success lies not only in quality content but also in a smart communication strategy. From the beginning, the team identified multi-platform communication as the right way to reach the public. Website, Facebook, TikTok, Instagram, YouTube, Threads... all became channels to vividly tell cultural stories.
The group prioritizes a variety of content delivery formats so that people can access culture and history in their own way: quick reading, quick viewing, or deep contemplation and study. Thanks to the intimate and in-depth approach, creative products quickly attract attention and spread strongly on social networks.
Not only stopping at views, XCVN also encourages interaction and dialogue, thereby forming a community that cares about and accompanies culture.
Growing up with heritage
Regardless of the format, the group always puts accuracy and objectivity first. The group works closely with cultural researchers, reputable historians and historical witnesses. Each content goes through a strict censorship process, is compared with official documents and consults with experts when necessary.
Not stopping at theoretical research, the team always strives to directly experience local culture, learning from the local people - who are constantly preserving traditional beauty. It is this sincerity and respect that has helped XCVN create products that are not only beautiful but also profound.
To maintain sustainable operations, Mr. Long said, the group set three principles: learning, adapting, and respecting the law. “Learning to understand the true nature, adapting to tell the story in the language of the times, and respecting the law to maintain a sustainable foundation,” Mr. Long emphasized. It is this guiding principle that helps XCVN maintain a balance between innovation and traditional values, between technology and heritage.
Despite many proud achievements, XCVN's journey has not been smooth. Limited capital and limited research time are the two biggest challenges the group faces every day. But the interesting thing is that the more difficult it is, the more they hope to have more... competitors.
“Only when the market is vibrant, cultural media will truly develop and attract investment,” Mr. Long explained with eyes full of desire for a richer cultural ecosystem. The group’s biggest wish is that Vietnamese people will have a deeper cultural awareness and love culture more specifically. That is the foundation for them to continue to experiment with new aspirations and bolder projects in the future.
Therefore, XCVN considers each project as a lesson to help them mature in their working style, in their dialogue with heritage and with the audience.
Ha Thi Tuyet Trinh, in charge of communications at XCVN, confided: “Cultural communications require spending time studying, researching, and understanding traditional values. Thanks to that, I reflect on myself, become more mature, and have “cultural resistance” so that I don’t easily lose my identity in the context of integration and change.”
After more than a year of operation, XCVN has done more than simply introducing cultural media products. They are contributing to shaping the way the younger generation approaches heritage. For them, culture is a journey of maturity for both the maker and the receiver. With that message, XCVN is a greeting from the younger generation to both the glorious past and the open future of the country.
We believe that if culture and history are told in an intimate, vivid and sincere way, stories about this country can touch the hearts of young people and stay for a long time.
We are not researchers, nor are we professional storytellers. We are just young Vietnamese people with a lingering love for things that are gradually being forgotten: customs considered “old”, communal houses that are no longer visited by many people, feats of arms in history books that few people remember today.
We started with a few short videos , a few lines of writing, a few field trips. Step by step, slowly but surely. Every time a young person texted us saying “I have never seen history so interesting”, “thanks to watching your clips I want to learn more”, we had more reason to continue. Sometimes we were tired, sometimes we were exhausted, but we never wanted to stop.Hello Vietnam Team
Source: https://baodanang.vn/ke-chuyen-di-san-bang-ngon-ngu-so-3306696.html
Comment (0)