Miss and her own fashion brand

After being successful as models, many beauty queens continue to enter the fashion business, such as Luong Thuy Linh, Khanh Van, Ngoc Han, etc. The media effect and influence from the beauty queen title is both a "springboard" and can put the brand at a disadvantage right from the start.

Get noticed and be "scrutinized" more

In early August 2025, Miss World Vietnam 2019 Luong Thuy Linh launched the fashion brand Lumie Concept in collaboration with long-time friends. Starting her career at the age of 25, she modeled her first collection of youthful outfits made from cotton fabric.

With its existing reputation, the beauty queen's brand attracted great attention from fans, the public and the media. Not only attending the opening event, famous beauty queens such as Doan Thien An, Huynh Tran Y Nhi, Phuong Anh, Ngoc Thao... also acted as KOLs to try on and review the products. However, contrary to the initial excitement, the public quickly "turned around" when watching the livestreams. The brand's posts on social networks received many negative comments, from the design to the shape, all were judged to be outdated and unsophisticated, but had a high price of 1 - 2 million VND. Lumie was both compared with brands in the same segment and doubted about its ability to succeed in the future.

Ngoc Han, Phuong Nga, and Do My Linh all wore ao dai designed by Miss Ngoc Han at the engagement of actor couple Phuong Nga and Binh An.

PHOTO: NSCC

In the "storm" from social networks, Thuy Linh responded through a video that she appreciated all comments and thought that it was the first time so it was inevitable that there would be shortcomings. She promised to try to learn and perfect the product better. After about 2-3 weeks of noise, the brand's new posts were "clean", with no negative comments and no interactions. This partly shows that the attention for the brand has begun to cool down.

Miss Khanh Van wears La Vani costume

PHOTO: NSCC

Successful beauty queens

Miss Universe Vietnam 2019 Khanh Van is one of the few beauties who took systematic steps before developing the La Vani brand in mid-2023. She collaborated twice with designer Brian Vo to create a collection for the Miss Universe Vietnam contest; invited Miss Ngoc Chau to be a model for the photo series, organized a fashion show to launch, and has a systematic sales website... However, the quantity and designs of La Vani's costumes are quite limited, mainly short party dresses with embellishments priced over 2 million VND/product. Recently, the brand has added more "softer" priced dresses, under 1 million VND.

Miss Luong Thuy Linh models for the fashion brand she founded.

PHOTO: NSCC

Meanwhile, the Corentin brand, launched in 2021 by Miss Vietnam 2016 Do My Linh, has left its mark with its elegant, neutral and minimalist style. Although operating online, Corentin has invested thoroughly, regularly releasing seasonal collections.

Miss Luong Thuy Linh tries her hand at fashion brand Lumie Concept at the age of 25

PHOTO: NSCC

The rare beauty who has made a name for herself in the fashion industry is Miss Vietnam 2010 Ngoc Han. When she won the Miss Vietnam 2010 crown, she was a student at the University of Industrial Fine Arts and had experience as a model. "When you are a beauty queen, everyone knows the advantages of developing your career, but the advantages are also disadvantages. When you don't have much experience, your fashion collections quickly attract attention, but there is also a lot of pressure from praise and criticism," Ngoc Han shared. After three years of trying her hand at practical clothing, she turned to ao dai fashion in 2016 and in 2021 opened her own store in Hanoi . As one of the outstanding young ao dai designers, she not only makes wedding ao dai for famous friends such as Miss Do My Linh, actress Phuong Nga, Phuong Oanh... but also regularly brings ao dai internationally through television programs, cultural events in Dubai (UAE), Saudi Arabia, Venezuela... With the advantage of majoring in fine arts and painting, Miss Ngoc Han skillfully puts paintings of famous artists on ao dai, uses fabric printing techniques, hand embroidery techniques... to create a unique style for fashion products bearing her name.

Source: https://thanhnien.vn/hoa-hau-va-thuong-hieu-thoi-trang-rieng-185251108195613234.htm