Guests experience playing Bai Choi at Thanh Toan Tile Bridge

Concerned about the product

Recently, the tourism industry of the ancient capital surveyed 1,800 tourists, 600 tourists for each group including: Thailand, France, Korea. The survey synthesized the opinions of the main products and services of Hue tourism. The results showed that, in terms of product and service quality, most tourists rated the sightseeing service as good. At the next good level are accommodation, food and beverage, and performing arts services. Services that have not reached the good level that need attention are cruises on the Perfume River, shopping, entertainment, transportation, and tour organization.

Despite many advantages, there are still many concerns related to the tourism products of the ancient capital. Mr. Do Ngoc Co, Chairman of the Hue City Tourism Association, shared that in developing tourism and attracting visitors, products play an important role. Hue has many potentials and tourism resources, but tourism products are not really diverse and attractive, not worthy of the inherent tourism potential of Hue.

It cannot be denied that Hue tourism industry has built tourism product packages suitable for current tourism needs and trends, especially focusing on the theme of "Green tourism" such as: Health care resorts, tourism combined with medical examination and treatment, culinary enjoyment, creating eco-tourism products/check-in points associated with rivers, lakes, streams, waterfalls and lagoons... Many tourism products associated with environmental protection activities have been deployed in the area and have been well received by the community and tourists. However, some travel businesses believe that Hue has only partially met the needs of cultural, historical and culinary tours, while entertainment, shopping have not yet been provided, the services have not fully met the needs of tourists and have not achieved high quality.

One of the highlights, which is Hue's strength, is its cuisine, but it is not regularly renewed, so tourists get bored. French tourists are very fond of Hue's culture. This stream of tourists from the European market likes temples, mausoleums, ecology, garden houses, the Perfume River and everything that represents culture, such as the way Hue culture is integrated into its cuisine. But in the past 5-10 years, there has been little change in that product, so French tourists rarely return.

According to tourism experts, tourism activities are still monotonous, not exploiting the unique and characteristic values ​​of cultural and heritage types to create different products. The quality of tourism services and products has changed significantly, but is still fragmented, spontaneous, poorly organized and connected, and has not demonstrated the competitive advantage of the local tourism resources. Sea and lagoon tourism centers are slow to form, not competitive enough to attract tourists to Hue. Tourist service facilities (food streets, ao dai tailoring streets, souvenir shops, traditional art performance venues, etc.) have not yet met the needs of tourists or are not available.

In particular, Hue still lacks shopping products, entertainment services with a large scale, complementary, suitable for domestic tourists; lacks large-scale service facilities such as restaurants, shopping centers... serving large groups of tourists. This leads to boredom of tourists, short stay, very low spending.

Currently, Hue organizes many events and festivals, especially Hue Festival, but very few events and activities become tourism products, especially very few events and festivals are maintained at a fixed time to be periodically organized for the following years, making it difficult for tourists and travelers to prepare and arrange.

Product completion

Director of the Department of Tourism Tran Thi Hoai Tram said that in the coming time, the local tourism industry will focus on completing the set of typical tourism products, Hue tourism brand and forming a number of new products to meet practical requirements.

Hue will prioritize the development of heritage tourism, focusing on organizing day and night tourism services in the Complex of Hue Monuments, especially the Imperial Citadel area to serve tourists. Restructuring services in relic sites to ensure professionalism, methodicalness, and strategy based on very detailed planning of service items and functions in each heritage site. Focusing on applying digital technology in management and exploitation to meet the needs and tastes of tourists. Building and soon putting into operation a waterway tourism route along the Huong River and the rivers: Dong Ba, An Cuu, Ngu Ha associated with service development.

Hue City will also focus resources to "brighten and highlight" tourism products and services on the Huong River axis from Phu Xuan Bridge - Truong Tien Bridge associated with exploiting types of culinary street tourism, exhibition streets combined with high-class restaurant chains.

In the current trend, Hue tourism will promote tourism products associated with promoting the value of cultural industry based on the massive and diverse foundation of Hue culture - history - people such as: Ao Dai, live performances, music, film studios... Building Hue singing into a unique cultural tourism service product (including Hue singing on the Perfume River and Hue chamber singing). Diversifying development associated with improving the quality of tourism types: Resorts, medical treatment; community tourism; eco-tourism; sea and lagoon tourism; conference and seminar tourism (MICE); culinary tourism...

Article and photos: HUU PHUC

Source: https://huengaynay.vn/du-lich/hoan-thien-bo-san-pham-du-lich-dac-trung-153772.html