More than 2,000 trainees trained in effective digital transformation model of journalism

ĐNO - On the morning of November 24, the Press Department (Ministry of Culture, Sports and Tourism) coordinated with the Academy of Posts and Telecommunications Technology to open a training course on "Effective digital transformation model of journalism" with more than 2,000 students attending.

Mr. Luu Dinh Phuc, Director of the Press Department, delivered the opening speech of the training course. Photo: PV

The training course took place over 2 days (November 24 and 25) at the main bridge point, the Academy of Posts and Telecommunications Technology, and 94 online bridges at press agencies nationwide.

The training content includes 7 main topics: convergent and multi-platform newsroom thinking; strategies for reaching and retaining digital readers; diversifying revenue sources in the digital age; applying artificial intelligence (AI) for journalists; multimedia content production skills and digital copyright protection issues.

Along with a team of lecturers who are leaders of major press agencies and technology experts, the program also has the participation and sharing of representatives of cross-border platforms such as TikTok.

Delegates and students attended the opening of the training course at the Academy of Posts and Telecommunications Technology. Photo: PV

The program aims to equip units with knowledge, skills, and effective models to support them in implementing the Prime Minister 's Digital Transformation Strategy to 2025, with a vision to 2030.

Speaking at the opening ceremony, Director of the Press Department Luu Dinh Phuc emphasized that digital transformation has become a mainstream trend, strongly impacting all fields, in which the press is most directly and deeply impacted.

Vietnamese press is facing the need to strongly innovate the editorial organization model, working methods, production processes and content management.

Leaders and managers of Da Nang Newspaper, Radio and Television participate in online training at Da Nang bridge. Photo: PV

“Digital transformation of journalism is not simply applying new technologies to the journalism process, it is a comprehensive restructuring process, combining innovation in management thinking with innovation in content creation methods, between technology application and data optimization,” Mr. Luu Dinh Phuc affirmed.

Source: https://baodanang.vn/hon-2-000-hoc-vien-tap-huan-mo-hinh-chuyen-doi-so-bao-chi-hieu-qua-3311199.html