Many exciting playgrounds at Song Center Hue . Photo: Song Center

Connect

Song Center Hue (Song Center), located on Ba Trieu Street, has a scale of 4 floors, 1,000m2 wide, invested more than 1 million USD and put into operation at the end of 2023 with the orientation of a complex of cuisine , shopping, entertainment, work and art viewing. This place was expected to contribute to creating an interesting experience space for people and tourists. However, after a period of operation, this space has not been effective, causing many people to regret. However, in mid-April, Song Center was "revived" thanks to the enthusiasm of Hue businesses and the connection of the Center for Investment Promotion, Trade and Enterprise Support.

Ms. Nguyen Thi Bich Thao, Director of the Center, shared that, accompanying businesses and investors, the city leaders always pay attention to "carrying out the work of supporting businesses, we must "feel" the pain of businesses". Perhaps that is why the ineffective operation of Song Center also makes us always worry. In the process of interacting and working with investors as well as businesses, we always look for opportunities to connect with Song Center. After understanding the needs of businesses with the desire to build a culinary space and experience Hue culture, we have implemented promotional activities to support the connection of businesses and investors.

This “matchmaker” must have been quite lucky when a few months later, the complex of experiencing the culture and cuisine of the Capital at the Song Centre space held its opening ceremony and came into operation. The operation of this complex not only creates a space to honor and experience the culture and cuisine of the Ancient Capital, but also marks an important milestone in the work of promoting and supporting businesses, contributing to creating a friendly investment environment.

Currently, Kinh Do Specialty Joint Stock Company has cooperated with Song Centre to promote the development of three areas: Gift area; Ao Dai experience area; Heritage food area - Hue market. In which, the gift area will display and introduce Hue gifts so that visitors and locals can "bring Hue home". The Ao Dai experience area will be a place to demonstrate the traditional Ao Dai sewing process, practice sewing and the service of measuring and sewing immediately after 2 hours, contributing to the professionalization of Hue Ao Dai tailoring service. The Heritage food area - Hue market will be a place where people can enjoy Hue specialties and participate in practicing traditional food preparation.

Ms. Nguyen Thi Hue, Director of Kinh Do Specialty Joint Stock Company, shared that the desire to have a space for tourists and Hue people to experience culture, cuisine and Hue specialty products is a great desire of her and her companions. Because currently, Hue is lacking a space that concentrates and converges all related services such as: fast Ao Dai tailoring, culinary and cultural experiences; space for young people to experience; shopping for specialties. Besides, specialty businesses also lack a large enough sales space to directly promote their products to tourists. With the support of the Center, we have realized a commercial space and cultural experience in the heart of the Ancient Capital. With this project, we have also succeeded in calling on some young people who are owners of start-up businesses who are working far from home to return to join in contributing to the city's socio -economic development.

Trade promotion activities are focused on by the Center.

Expanding cooperation opportunities

Not only stopping at "matchmaking" between enterprises and investors to put into operation the Kinh Do specialty cultural and culinary experience complex, the Center also "matchmaking" for enterprises to participate in Song Center as well as connecting to bring products to participate in the chain with Kinh Do Specialty Joint Stock Company.

Notably, the trade connection activity between Kinh Do Specialty Joint Stock Company and other enterprises was organized not long ago. Thanks to that, it has contributed to helping enterprises bring their products to the Song Centre space. At the same time, through this connection activity, enterprises also have the opportunity to approach units with experience in the field of market development, consulting on packaging and design, thereby contributing to product standardization.

It is known that the Hue specialty product display space has attracted more than 20 enterprises with 100 products participating in the display. This is not only the success of Kinh Do Specialty Joint Stock Company, but also the great success of the Center with its connecting role.

According to Ms. Nguyen Thi Hue, to bring products to Song Center, the products must ensure the requirements of quality, design, product packaging as well as related documents. Through product display and introduction activities, Hue specialties have the opportunity to promote and expand the market. The company is also actively supporting trade promotion for these products in the markets where the company is promoting development. At the same time, helping businesses access the city's support policies to standardize product design and quality...

Article and photos: Hoang Anh

Source: https://huengaynay.vn/kinh-te/ket-noi-doanh-nghiep-voi-nha-dau-tu-154364.html