Launch of the biggest online shopping event of the year Online Friday

The Ministry of Industry and Trade aims to build a comprehensive connected ecosystem in the field of e-commerce with the mega livestream chain 'Safe - Peace of mind - Happiness'.

Deputy Minister of Industry and Trade Phan Thi Thang - Photo: Ministry of Industry and Trade

On the evening of November 14, the Ministry of Industry and Trade held the opening ceremony of Vietnam Online Shopping Day - Online Friday 2025. This is considered the biggest online shopping festival of the year to spread the message of smart, responsible and sustainable consumption, contributing to promoting the strong development of Vietnam's digital economy in the new era.

Mega livestream series "Safety - Peace of mind - Happiness"

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Phan Thi Thang said that one of the biggest obstacles for consumers when shopping online is concern about product quality.

Besides, the problem of poor quality goods, counterfeit goods, and goods infringing intellectual property rights is also a prominent reality in both e-commerce and traditional commerce.

Therefore, the organization of the E-commerce Week and Online Friday 2025 with the theme "Safety - Peace of Mind - Happiness" this year demonstrates the determination of the Ministry of Industry and Trade in accompanying e-commerce digital platforms, sellers and consumers.

From there, build a transparent and positive e-commerce environment, promote the role of management agencies and enhance the responsibility of digital platforms/e-commerce floors and sellers in building trust and protecting consumer rights.

With the consistent theme of “Safety - Peace of mind - Happiness” of Online Friday 2025, the Department of E-commerce and Digital Economy, Ministry of Industry and Trade aims to build a comprehensive connected ecosystem in the field of e-commerce with the mega livestream series “Safety - Peace of mind - Happiness”.

For the first time, a large-scale mega live session, with visual and vivid performances, detailed instructions for consumers on how to distinguish genuine and fake goods, and smart and safe shopping skills in the digital environment.

This activity is expected to contribute to raising awareness, enhancing trust and protecting consumers in e-commerce transactions.

One of the online shopping programs in the Online Friday livestream series "Safety - Peace of mind - Happiness" - Photo: BCT

Instructions to distinguish genuine and fake goods for smart shopping

The Ministry of Industry and Trade said that the Online Friday 2025 program focuses on enhancing e-commerce and digital technology experiences. Through online shopping programs, digital technology experience spaces and exhibition spaces - livestream.

With this event, people and tourists can immerse themselves in a space to experience new technology, discover solutions and utilities to support modern and safer shopping.

This year, the Online Friday livestream series "Safety - Peace of mind - Happiness" will also be implemented throughout with visual instructions on how to distinguish genuine and fake goods, smart and safe shopping skills, helping to raise awareness and protect consumers.

Along with that, the program will organize a digital solution exhibition space, connecting businesses with e-commerce platforms. Exchange - sharing - connection activities between sellers will also contribute to spreading Vietnamese products and brands.

Through the Voucher Festival - super deals, consumers will have access to many promotions and great deals from reputable e-commerce platforms, brands and sellers.

In addition, Online Friday 2025 focuses strongly on promoting, identifying and consuming reputable, quality, genuine products; strengthening tools to protect consumers against the risk of counterfeit goods, fake goods and commercial fraud.

Consumers nationwide can visit the program's official website: https://onlinefriday.vn/ to participate in discount shopping programs.

NGOC AN

Source: https://tuoitre.vn/khoi-dong-chuong-trinh-mua-sam-truc-tuyen-lon-nhat-nam-online-friday-20251114205216556.htm