Dr. Tran Kim Quyen - Principal of the Central College of Industry and Commerce, said: The 22,000 pine trees that Orimita Resort (Da Lat City) owns are tangible and intangible resources for this unit to create a green business ecosystem.
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| Dalat possesses many beautiful natural values to create a green business value system. |
Ms. Nguyen Chau Linh - CEO of DJC Platform - Digital Heritage Bank, affirmed: "Thong is Omirita's heritage. Thong is also Omirita's brand. Building a brand is sometimes simply... hitting directly on the strengths that you own, in addition to creating new values that are suitable for the surrounding environment to create a new synergy, a new strength". According to Ms. Linh, tourists today tend to return to their roots, want to learn about nature, learn more from the values of nature. Meanwhile, Omirita has a wealth of experience, through building deep trust for customers by investing in respecting nature, using nature as a fulcrum to "plant" special experiences on it. “The goal of Omirita Resort is not only to create a green living environment, but also to be a green tourism destination, a place to connect people with nature, and spread the message of environmental protection,” said Nguyen Thanh Ha, founder of Omirita Resort.
Omirita Resort covers over 40 hectares - home to 22,000 pine trees, a place for scientists to share knowledge about biology, from single-celled organisms to multicellular organisms, from the evolutionary history of living organisms to the experience of "bathing" under pine forests, a place that brings tourists back to Mother Nature, helping tourists understand and love more about biodiversity, both animals and plants. Through seeing the interesting things in nature, tourists will be more responsible for the destination, enhance their responsibility towards the community and the natural environment, and preserve biodiversity by living green, eating green, and experiencing green. According to Ms. Ha, just "playing" with pine trees is interesting enough. After 37 years of planting pine trees and learning how to "play" with pine trees, the founder of Omirita Resort realized that pine trees are not as easy to fall as many people think. Ms. Ha added that any type of tree planted under the pine canopy is very difficult to survive, even those with strong vitality like bougainvillea. “You have to understand pine to be able to “play” with pine! It is not by chance that Mr. Nguyen Cong Tru once wrote: “... make a pine tree stand in the middle of the sky and sing”. Pine symbolizes the lofty spirit of a gentleman, living uprightly, proudly, singing in the middle of the sky”, Ms. Ha shared. “It is the 22,000 pine trees, along with the profound knowledge of pine of the founder of Omirita Resort, that has created the brand value for Omirita Resort”, CEO of DJC Platform - Digital Heritage Bank Nguyen Chau Linh affirmed.
However, Ms. Linh also gave some ideas for Omirita Resort to refer to in order to create new values for its brand, such as the lighting system in the rooms should be designed in the shape of a pine cone. The light color of this type of lamp should be in warm tones. Omirita Resort should further research on creating a unique pine essential oil so that tourists only need to visit here once to remember the unique scent of pine essential oil forever. Dr. Tran Quy - Director of the Vietnam Institute of Digital Economy , also agreed with this opinion, saying that Omirita Resort should digitize 22,000 pine trees to optimize management, while opening up new experiences for tourists.
Source: http://baolamdong.vn/kinh-te/202409/kien-tao-he-sinh-thai-kinh-doanh-du-lich-xanh-3d438c5/
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