La Roche-Posay 50th Anniversary: ​​A Journey to Change Your Life with Your Skin

In 2025, La Roche-Posay marks the 50th anniversary of a journey of "changing lives through skin", constantly researching and developing with scientific discoveries from leading experts around the world.

Mission: Heal Skin, Change Lives

The small village of La Roche-Posay in France has a special mineral spring with trace elements, natural antioxidant selenium that can help soothe and heal skin problems. Since the 14th century, this mineral spring has been trusted by the people and the medical community. This is the premise for the formation of the La Roche-Posay brand today.

Over 50 years of development, La Roche-Posay has continuously expanded its global network, present in more than 60 countries and cooperating with more than 100,000 dermatologists. Each product is carefully researched with full scientific data and practical results with more than 800 clinical studies on 310,000 patients with different skin types, ages, and skin colors. This is a clear demonstration of the scientific, safe, and effective commitments that La Roche-Posay has pursued for 5 decades.

La Roche-Posay - 50 years of changing the lives of millions of consumers' skin worldwide

In April 2025, La Roche-Posay ignited a scientific wave with the grand event "50 years of changing lives through skin", turning a corner of Nguyen Hue - Le Loi Walking Street green, marking a special anniversary milestone in Vietnam. The event was attended by hundreds of KOLs, beauty influencers, dermatologists, major partners, and most of all, the enthusiastic support of thousands of consumers who have always believed in scientific skin care solutions.

Honest sharing at the event from KOLs who have always accompanied La Roche-Posay in Vietnam for more than a decade

Every product is a promise - science leads the way, gentleness accompanies.

With La Roche-Posay, every product is born with a promise: to provide skin care solutions based on solid clinical research, but still gentle enough for even the most sensitive skin. This is the guiding principle in product development and the core value that creates lasting trust from global users.

La Roche-Posay's latest innovation is Mela B3 Serum. This is the result of 18 years of painstaking research, screening more than 100,000 molecules to find the exclusive active ingredient Melasyl™. Melasyl™ helps fade dark spots, inhibits the formation of new melanin - providing comprehensive effectiveness in improving skin pigmentation. Combined with Niacinamide to help restore the skin's protective barrier, creating an optimal formula in terms of both effectiveness and benignity.

The spirit of "multitasking but simple" is clearly shown in the Anthelios UVMune 400 sunscreen line. With MEXORYL 400 filter to protect the skin from long UVB & UVA rays - one of the main causes of premature aging - while still maintaining a light, non-greasy texture thanks to the active ingredient Airlicium and Netlock technology that is water-resistant, sand-resistant, suitable for the daily use habits of modern users.

When it comes to recovery and protection, it is impossible not to admit that the "national" recovery cream Cicaplast Baume B5+ is a "multi-purpose expert". The benign ingredient list includes Vitamin B5, gotu kola and Tribioma technology to soothe the skin, support the balance of microflora, strengthen the skin's protective barrier, and maintain long-term healthy skin. The product is suitable for all family members.

An almost indispensable product for sensitive skin, which is being treated for acne, is the Effaclar Duo + M acne treatment product line. La Roche-Posay has applied the breakthrough Phylobioma technology in Effaclar Duo + M to selectively inhibit acne-causing bacteria without damaging the skin barrier. Clinically proven results: acne reduction after only 8 hours*, preventing recurrence and significantly improving the skin surface (* Tested on 54 volunteers after use in Effaclar Duo + M).

50 years is a long way to prove that a brand can go from a small stream to a global position - not just through technology or advertising, but through kindness, consistency and a spirit of service to the community. With La Roche-Posay, each product not only cares for the skin, but also contributes to bringing peace of mind, confidence and a better quality of life to each person.

Source: https://thanhnien.vn/la-roche-posay-dai-su-kien-50-nam-hanh-trinh-thay-doi-cuoc-song-tu-lan-da-185250425092127214.htm