April 30 - May 1 holiday: "Golden time" to stimulate consumption

Records from the retail market show that in recent days, many supermarket chains such as Co.opmart, GO!, WinMart, Bach Hoa Xanh… have simultaneously launched discount programs from 20-50% for thousands of essential consumer goods. Along with that, electronics brands such as Dien May Xanh, Nguyen Kim, Media Mart… have also applied deep discount policies and 0% installment purchases for electronic and household products for the summer.

Promotional programs will stimulate consumption growth.

According to Ms. Tran Thu Thuy, Communications Director of a retail system in Ho Chi Minh City, during the holiday, customer traffic is expected to increase by about 30-40% compared to normal days.

"We take advantage of this time to launch big promotions, both to boost sales and to clear inventory before the peak summer consumer season," he said.

Not only in traditional retail channels, e-commerce platforms such as Shopee, Lazada, Tiki... also join in with discount programs, free shipping and cashback up to 50%.

A notable point in the current stimulus campaigns is that many businesses choose to combine with the campaign "Vietnamese people prioritize using Vietnamese goods". In supermarkets, domestically produced goods are prioritized to be displayed in prominent positions, have clear identification labels and often come with high discounts.

Data from the Ministry of Industry and Trade shows that by 2024, the percentage of consumers who trust and prioritize Vietnamese goods will reach over 85%, an increase of nearly 20% compared to 10 years ago. This is an opportunity for domestic enterprises to both boost revenue and build sustainable brands at home.

Experts say that stimulating domestic consumption is the most practical solution at this time. Especially associated with the campaign "Vietnamese people prioritize using Vietnamese goods" aimed at domestic enterprises. Currently, the multi-channel retail strategy, combining online channels (e-commerce, social networks, livestream) and direct channels (supermarkets, convenience stores) has become the main driving force to boost purchasing power.

The April 30-May 1 holiday has become a "golden time" for businesses to launch a series of promotional programs to maximize the market's potential.

In the current context, when exports face many barriers and fierce competition, the domestic market is an important buffer zone. Stimulating consumer demand is not simply a short-term sales problem, but also part of a long-term development strategy, creating a self-sufficient and sustainable economic ecosystem.

Dr. Dinh The Hien, a financial expert, commented that in the current economic growth structure, domestic consumption plays a key role. When purchasing power is weak, businesses have difficulty selling goods, leading to production and labor cuts. On the contrary, if consumer demand is properly activated, it will create a positive spillover chain to the entire economy.

According to the General Statistics Office, total retail sales of goods and consumer service revenue in the first 3 months of 2025 reached more than 1.5 million billion VND, up 8.2% over the same period last year. Of which, the group of goods accounted for 77.3% of total revenue. This growth reflects the trend of people's consumption recovery after a long period of tightening spending.

Economist Nguyen Bich Lam, former Director General of the General Statistics Office (now the General Statistics Office), shared that if implemented properly, stimulus programs will not only have short-term impacts but also form sustainable consumption habits. More importantly, it helps Vietnamese businesses increase their competitiveness, instead of relying solely on traditional export markets.

The percentage of consumers who trust and prioritize Vietnamese goods is over 85%, an increase of nearly 20% compared to 10 years ago.

Although the stimulus activities during the holidays have brought positive signals, to maintain long-term effectiveness, there needs to be close coordination between the state and businesses. Tax support policies, preferential loans, price stabilization programs, logistics development and e-commerce, etc. are factors that need to be further promoted to create a foundation for sustainable domestic consumption development. In particular, it is necessary to focus on improving the quality of goods, making product information transparent and protecting consumer rights. Only when consumers have confidence will shopping behavior truly become a driving force for growth.

Source: https://thoibaonganhang.vn/le-304-15-thoi-diem-vang-de-kich-cau-tieu-dung-163283.html