Link to bring Quang Nam OCOP products far and wide

Developing OCOP products according to the value chain has created positive economic efficiency; initially contributing to changing the mindset of subjects from small-scale production to large-scale production, meeting market demand.

OCOP products of Phan Van Kinh business household are favored by consumers. Photo: QUANG VIET

Production Link

The 3-star OCOP products of Phan Van Kinh (Tan Binh town, Hiep Duc) business household, including dried banana, fish mint powder, pennywort powder, perilla powder, etc., are penetrating deeply into the market. Mr. Kinh said that investing in developing OCOP products according to the value chain is the right direction.

Recently, Mr. Kinh has cooperated with local people to grow bananas, turmeric, fish mint... organically on more than 5 hectares in Que Luu, Hiep Thuan, Que Binh (Hiep Duc), and purchase them when harvested. From this clean source of raw materials, he has processed powders in a closed process. Up to now, Mr. Kinh's OCOP products are present in Ho Chi Minh City, Hanoi , Da Nang, Hue, bringing in hundreds of millions of VND in revenue each year.

“We sell goods directly and through e-commerce. I plan to cooperate with farmers to open more raw material areas. In addition to the domestic market, we promote trade for export,” said Mr. Kinh.

Mr. Nguyen Van Tung's essential oil products are well received by the market. Photo: QUANG VIET

Mr. Nguyen Van Tung - owner of Thao Nguyen Que Son business (Que My commune) said that the key to developing OCOP products is to create competitive advantages for goods. To do so, the products must be of high quality, have a brand, and meet customer needs and strict market standards.

Up to now, Mr. Tung's 3-star OCOP products including cajeput essential oil, lemongrass essential oil and lemon essential oil have been present in all provinces and cities, bringing in quite a profit.

For many years, Mr. Tung has cooperated with farmers in Que Son district to grow lemon, cajuput, and lemongrass organically and then purchase agricultural products. He has applied clean extraction processes in the production of the above essential oils.

Mr. Nguyen Xuan Vu - Deputy Director of the Department of Agriculture and Environment said that up to now, Quang Nam has developed 493 OCOP products. The whole province currently has 58 4-star OCOP products, 433 3-star OCOP products, 2 5-star OCOP products which are Saphraton - Nam Tra My health protection food and Quy Thu - Que Son baked coconut cake.

Quang Nam OCOP entities are increasingly investing in production according to advanced standards such as Global GAP, Organic, GMP, HACCP, ISO... That is the way for Quang Nam OCOP goods to have more opportunities to reach further into the export market.

Unblocking the market

The OCOP program in the province has had a profound influence, contributing to the socio-economic development in rural areas, especially promoting the strengths and advantages of products and traditional industries. OCOP Quang Nam has awakened the potential and strengths of localities, building many specialties associated with raw material areas.

OCOP products of Bac Tra My district are displayed at the fair. Photo: QUANG VIET

These achievements are not only due to the efforts and dynamism of OCOP entities but also the active support of the State. In the period of 2018 - 2023, the Provincial People's Committee has allocated to sectors and localities more than 70.6 billion VND from the central and provincial budget to support the implementation of the OCOP program.

In 2024, the Provincial People's Committee will allocate 6.3 billion VND of provincial public investment capital and more than 5.2 billion VND of central budget capital to develop OCOP products.

Vice Chairman of the Provincial People's Committee Tran Anh Tuan said that the direction of the Quang Nam OCOP program in 2025 is to focus on developing products in the direction of chain linkage. In which, OCOP subjects and farmers cooperate and link from production, preliminary processing, processing to product consumption to increase value, meet market standards and demands. Developing OCOP needs to focus on packaging and label design; building unique product stories, carrying local intelligence and identity.

According to Vice Chairman of the Provincial People's Committee Tran Anh Tuan, many OCOP products of the province have affirmed their position in the domestic market and begun to approach the international market. Quang Nam really needs the support of export enterprises, trade promotion organizations, and e-commerce platforms.

OCOP entities need to promote the application of information technology, digital transformation and coordinate with functional sectors to bring OCOP products to e-commerce platforms as well as connect to consume OCOP products abroad.

Mr. Nguyen Xuan Vu said that in the coming time, the functional sector will pay more attention to the work of inspecting and supervising the quality of OCOP products; promoting communication, trade promotion, and promoting the image of OCOP Quang Nam.

“Developing OCOP in a chain has initially changed the mindset of the subjects from small-scale, fragmented production to large-scale production of goods, bringing high economic value. The subjects need to continue to create OCOP products with the identity of the homeland and promote trade effectively for export,” said Mr. Vu.

Source: https://baoquangnam.vn/lien-ket-de-san-pham-ocop-quang-nam-di-xa-3156859.html