Masan launches retail model for urban residents

Ho Chi Minh City WinMart Urban model of up to 2,000 m2 will be concentrated in apartment buildings and inner-city residential areas of major cities.

WinMart Novia Pham Van Dong opened. Photo: Thuy Chi

WinMart Novia Pham Van Dong opened on May 26 as the first supermarket in the Southern region following the WinMart Urban model. This shopping destination aims to serve residents of the building (more than 500 apartments) and neighboring areas within a radius of 5 km. With a business area of ​​up to 824 m2, the supermarket has an airy space with scientifically arranged shelves and a prominent identity. Here, customers will have access to thousands of fresh items, clean, fresh processed foods every day.

According to WinCommerce, WinMart Urban is designed specifically for urban areas, suitable for the consumer tastes of diverse population groups. This model is mainly deployed in busy urban areas, aiming to serve diverse customer groups.

With a sales and service area of ​​about 1,000-2,000 m2, this supermarket has a diverse product portfolio. Enterprises assess that this model has a great advantage in conquering the domestic consumer market and will soon be replicated in core districts of urban cities.

Customers shop at WinMart Novia Pham Van Dong on the opening day. Photo: Thuy Chi

The company representative said that, with the characteristics of the current retail market, the launch of the WinMart Urban supermarket model is a new step in WinCommerce's plan to expand the chain of points of sale and diversify its retail models in the future. Depending on the location, the company will deploy one of three models: WinMart Premium (average 500 - 800 m2, launched in high-end urban areas last April), WinMart Urban (1,000 - 2,000 m2) and WinMart + Rural (100 - 120 m2, opened in rural areas last year).

"WinCommerce currently owns nearly 3,500 points of sale including hypermarkets, supermarkets and convenience stores under the WinMart, WIN and WinMart+ brands, aiming to be present in 63 provinces and cities in 2023," said Mr. Nguyen Trong Tuan, Operations Director of WinMart Supermarket System. He added that the business focuses on enhancing Vietnamese brands and ensuring consumers have access to domestic goods at each point of sale.

Fruit counter at WinMart Novia Pham Van Dong. Photo: Thuy Chi

For WinMart Novia Pham Van Dong alone, on the occasion of its opening, the supermarket cooperates with major suppliers to apply discounts of up to 50% on thousands of products.

Hoang Anh

Source link: https://vnexpress.net/masan-ra-mat-mo-hinh-ban-le-cho-dan-cu-thanh-thi-4610095.html