Meta launches "Scam Detection 2025" campaign

On August 4, in response to Vietnam Cyber Security Day on August 6, Meta launched the campaign "Identify Fraud 2025" with the theme "Can you believe it?", thereby emphasizing the importance of being careful and alert when accessing content in the digital environment.

In 2024, the “Scam Detection” campaign by Meta's implementation has created a strong spread, attracting millions of views and hundreds of thousands of interactions on social networking platforms. Positive feedback from the community is the premise for Meta to continue developing the campaign in 2025 with more creative content and diverse forms of interaction.

Account hijacking scam. Illustration photo

Following the success of last year, the “Scam Detection 2025” campaign focuses on raising awareness and equipping people with skills to identify seven forms of Common scams today include: 1) Text message scams; 2) Romance scams; 3) Investment scams; 4) Impersonation scams; 5) Online shopping scams; 6) Employment scams; 7) Account hijacking scams.

In particular, Meta will collaborate with Eyeyah!, a visual arts education platform, to introduce an interactive game that brings anti-fraud knowledge closer to users in an intuitive and accessible way. The game is designed based on common fraud scenarios, helping users increase their reflexes and analytical thinking, thereby identifying fraud situations...

Ensuring user privacy and safety has always been a top priority for Meta. Since 2016, Meta has invested more than $30 billion in people and technology to protect the safety and security of its platform and currently has an estimated 40,000 employees working on this department. In 2024 alone, Meta removed more than 15,000 links containing scam content in Vietnam and recently removed an additional 10 million accounts impersonating major content producers globally. Also in 2024, Meta detected and disabled more than seven million accounts linked to scam hubs in Myanmar, Laos, Cambodia, the United Arab Emirates, and the Philippines.

“As part of our global efforts to reduce online fraud and misinformation, we continue to launch the ‘Scam Alert’ campaign in Vietnam, one of Meta’s key markets in Asia, on the occasion of Vietnam Cyber Security Day. We believe that equipping users with knowledge, awareness and digital skills is a key factor in helping them proactively protect themselves from increasingly sophisticated forms of fraud. Through creative content and interactive games, this year’s campaign will help users form the habit of checking and thinking carefully when communicating and sharing information online. This is also how we realize Meta’s long-term commitment to building a safe, trustworthy and responsible digital environment in Vietnam,” said Mr. Khoi Le, Meta Country Director in Vietnam.

Source: https://baolangson.vn/meta-trien-khai-chien-dich-nhan-dien-lua-dao-2025-5055109.html