MISA shares AI applications in business management to increase productivity at Tech4life 2024

On the afternoon of September 13, 2024, at the Tech4life 2024 Exhibition and Conference, MISA Joint Stock Company (MISA) presented a speech with the topic "Application of AI in business administration to increase productivity". This is an annual program organized by the Vietnam Software and IT Services Association (VINASA) in coordination with the Department of Information and Communications of Ho Chi Minh City with the theme "Technology enhances life".

MISA's exhibition booth and technology solution introduction at Tech4life Exhibition and Conference 2024

Speaking in the presentation "Application of AI in business administration helps increase productivity", Ms. Nguyen Ngoc Le - Director of Medium Enterprises, MISA Joint Stock Company affirmed that AI helps businesses optimize time and work processes, contributing to promoting the development of the organization.

Ms. Nguyen Ngoc Le - Director of Medium Enterprises, MISA Joint Stock Company shares about AI application in business administration to help increase productivity.

Ms. Nguyen Ngoc Le demonstrated with practical examples the increase in productivity when applying AI in all aspects of business administration. Specifically, in Marketing campaigns, AI writes product introduction emails 36 times faster and can personalize according to the journey of each customer. In the fashion industry, AI designs photo sets 24 times faster, bringing clear efficiency to the creative industry. In the information technology industry, programmers build website interfaces 10 times faster thanks to AI's ability to automatically write code, check for errors, and predict interface requirements.

According to Ms. Nguyen Ngoc Le, AI helps businesses optimize time and work processes, contributing to promoting the development of the organization.

With the practical effects that AI brings in optimizing operations and increasing productivity within enterprises. MISA affirms the responsibility of the community of experts and Vietnamese technology enterprises to develop AI-integrated products and services to support nearly 1 million Vietnamese enterprises that still have difficulty accessing AI due to lack of resources. Accordingly, MISA has pioneered the integration of AI into the MISA AMIS Unified Enterprise Management Platform to help enterprises increase productivity, operational efficiency and sustainable development.

Sharing the MISA AMIS unified enterprise management platform, Ms. Nguyen Ngoc Le said that this is a platform that includes 4 core business areas in the enterprise: Finance - Accounting, Marketing - Sales, Human Resources Management and Digital Office, which are closely connected to each other to reduce overlap and waste in the enterprise. The MISA AMIS ecosystem is also divided into small applications, allowing enterprises to choose to deploy a number of operations according to their needs and be ready to respond to additional operations when the enterprise expands its scale on just one platform, helping SMEs save costs and data to be connected, consistent, and highly inheritable. In addition, the MISA AMIS platform connects data inside and outside the organization, and is also a connection center to expand the ecosystem for enterprises. Through the integrated portal, the platform is ready to connect with third parties and startups to help enterprises receive more benefits and can be customized to the maximum requirements of each customer.

MISA AMIS platform integrates AI - artificial intelligence assistant MISA AVA supports analysis and forecasting to help CEOs/Business owners make strategic decisions based on data.

Accordingly, the MISA AMIS platform integrates AI - artificial intelligence assistant MISA AVA to support providing instant operational data, allowing business leaders to grasp financial, business and human resources information quickly and accurately. With the AVA assistant, CEOs/business owners can quickly view reporting data on revenue, customers, costs, debts, profits/losses, etc. with just one command to make business management decisions quickly and promptly.

In the field of human resources, AVA assistant also helps reduce manual work and increase HR productivity by 50% through a number of features such as automatically drafting recruitment emails, identifying and extracting candidate information from photos, CVs,...

For the business sector, AVA assistant is a solution that helps sales staff save 2 hours per day thanks to the ability to automate work, increasing the rate of successful sales. For the accounting sector, AVA assistant helps increase productivity by 5 times, and has the ability to analyze financial data deeply and multi-dimensionally, helping business owners better understand the structure of revenue and expenditure, profits, and business trends, thereby supporting analysis and forecasting, helping businesses make strategic decisions based on data, improve operational efficiency and enhance competitiveness.

Additionally, this AI assistant automates workflows saving 70% of time and reducing errors.

At the end of her speech, Ms. Nguyen Ngoc Le emphasized the viewpoint that applying AI to products to serve nearly 1 million SMEs is both a responsibility and a great opportunity for the business community and technology experts in Vietnam . This also contributes to improving the capacity and competitive advantage of the Vietnamese business community, contributing to promoting the sustainable development of Vietnam's digital economy. With 30 years of strength in the technology field, MISA hopes to accompany businesses and technology experts in Vietnam to stay ahead of technology trends, seize opportunities, and develop comprehensive AI-integrated products and services to provide maximum support to the SME community.

Some images of MISA consulting on AI-integrated business management solutions MISA AMIS for event attendees: