Opening sustainable export direction

In the face of fluctuations in global trade, Thai Nguyen enterprises still demonstrate their adaptability, maintaining export growth of more than 8%. Flexibility in shifting markets after the tariff shock from the US, taking advantage of opportunities from e-commerce, along with timely support from the government have created a solid foundation for Thai Nguyen to affirm its position on the export map.

Thai Nguyen province currently ranks 6th out of 34 provinces and cities nationwide in terms of goods exports, with export turnover reaching US$23.69 billion in the first nine months of 2025, an increase of 8.2% compared to the same period last year. (Photo: NN)

Exploring new markets

In a deeply polarized global economic landscape, with a resurgence of protectionism and increasingly stringent technical barriers, exporting is no longer a "short-term race" for businesses that take shortcuts, but rather a challenge requiring flexible thinking, proactive adaptation, and a willingness to explore new markets. Many businesses in Thai Nguyen are realizing this spirit through concrete strategies and remarkable results.

By the end of September 2025, the province's total export turnover reached US$23.69 billion, an increase of 8.2% compared to the same period last year; the trade balance showed a surplus of US$8.71 billion. The foreign direct investment (FDI) sector continued to play a leading role with US$23.1 billion (an increase of 8.3%), while the domestic enterprise sector, which is often "overshadowed," also recorded a positive recovery, reaching US$589.2 million, an increase of 3.8%.

Although still modest in scale, this growth reflects a genuine shift in the self-reliance and market-oriented mindset of domestic businesses.

Misaki Vietnam Co., Ltd. (Thanh Thinh commune) produces and processes agricultural products for export to the Japanese market.

Faced with unpredictable changes, many businesses have quickly adjusted their strategies. When the new US tax policy was suddenly implemented, Lechenwood Vietnam Co., Ltd. (Thanh Binh Industrial Park) promptly shifted its exports to the Middle East and Eastern Europe to maintain production.

Ms. Nong Thi Kiem, a business representative, stated: "100% of orders to the US were canceled, but thanks to proactively gathering information and connecting with the market, we quickly overcame the difficulties and maintained a stable supply chain."

Similarly, Govina Investment Joint Stock Company recognized that relying on a few large markets posed significant risks, so it proactively expanded into Eastern Europe and Asia. The company invested in modern technology in management and production, and improved product standards to meet international requirements.

Mr. Ngo Van Hien, representative of Govina, shared: "The timely support from management agencies in providing information and promoting trade has helped us quickly adapt and expand our network of new partners."

These movements are no longer isolated incidents. Increasingly, businesses in Thai Nguyen are leveraging cross-border e-commerce, participating in international trade fairs, connecting with Vietnamese trade offices abroad, and investing in upgrading product standards to meet the requirements of FTA markets.

The nearly 4% growth of the domestic business sector amidst a volatile environment is proof of a long-term development strategy that dares to change and step out of its comfort zone.

Woojinqpd Vina Co., Ltd. (Diem Thuy Industrial Park) manufactures electrical wiring harnesses for export in automobiles.

In addition, key product groups such as smartphones, tablets, and electronic components continued to play a pivotal role, estimated at $22.6 billion, accounting for 95.46% of total export turnover and increasing by 11.2% compared to the same period last year. This is the foundation that helps Thai Nguyen maintain its position as the 6th largest exporting province among the 34 provinces and cities nationwide.

However, to avoid over-reliance on FDI and a few key product groups, promoting the domestic strengths of enterprises, especially small and medium-sized enterprises, has become essential. Supporting improved production capacity, technological innovation, market expansion, and enhanced competitiveness are key to the sustainable development of Thai Nguyen's exports, product diversification, and mitigation of risks from global fluctuations.

In the coming period, along with the orientation towards deep integration and strong digital transformation, Thai Nguyen is gradually building a dynamic export ecosystem, linking the government, businesses and trade support organizations, aiming for sustainable growth with depth and a unique identity.

Partnering with export businesses

In 2025, Thai Nguyen aims for an export turnover of 30.055 billion USD. After 9 months, the province's total export value has reached 80% of the annual plan.

However, to achieve its target in the fourth quarter, Thai Nguyen needs to generate an additional $6.3 billion (equivalent to approximately $2.1 billion per month) – a significant challenge given the continued volatility and unpredictability of the international market.

Partners inspect the quality of wood flooring products of Lechenwood Vietnam Co., Ltd. (Thanh Binh Industrial Park) before export.

In response to this need, Thai Nguyen province is implementing a comprehensive set of practical solutions aimed at supporting sustainable business development. From administrative procedure reform and improved governance capacity to promoting digital transformation and international trade promotion, support programs are being implemented in a practical manner and closely aligned with the needs of businesses.

In particular, timely updates on international economic integration policies and opportunities arising from new-generation FTAs ​​have helped businesses, especially those in strong sectors such as mechanics, electronic components, garments, wood processing, and food, to proactively research and develop appropriate export strategies.

Comrade Pham Van Tho, Member of the Standing Committee of the Provincial Party Committee and Director of the Department of Industry and Trade, affirmed: In addition to its state management function, the Department of Industry and Trade proactively accompanies businesses throughout the production and business process. We provide market information, support trade promotion, and offer early warnings of trade defense risks, helping businesses confidently expand their export activities.

Tea production adheres to safety standards, meeting export requirements in the Tan Cuong tea-growing region.

In addition, provincial authorities regularly guide businesses in complying with import and export regulations; update the situation of goods at border gates; strengthen warnings about trade fraud and origin fraud; and coordinate with international trade promotion organizations to expand the network of partners for businesses.

The combination of proactive and flexible business spirit and in-depth support from the government has created a solid foundation for export growth. This is a leverage that will help Thai Nguyen achieve its 2025 goals, and is also a strategic step in building a dynamic business environment, deeply integrating into the global market, and asserting its position on the global trade map.

Based on this, the province continues to improve mechanisms and encourage businesses to innovate, invest in green technology, expand supply chains, and participate more deeply in global production networks. Looking to the future, developing exports is not only an economic goal but also a driving force for Thai Nguyen to create the image of a dynamic, friendly, and highly competitive locality in the new era of integration.

Source: https://baothainguyen.vn/kinh-te/202510/mo-huong-xuat-khau-ben-vung-5da260f/