Opening sustainable export direction

In the face of fluctuations in global trade, Thai Nguyen enterprises still demonstrate their adaptability, maintaining export growth of more than 8%. Flexibility in shifting markets after the tariff shock from the US, taking advantage of opportunities from e-commerce, along with timely support from the government have created a solid foundation for Thai Nguyen to affirm its position on the export map.

Thai Nguyen province's export scale currently ranks 6th out of 34 provinces and cities nationwide, with export turnover in the first 9 months of 2025 reaching 23.69 billion USD, up 8.2% over the same period last year. Photo: NN

Exploring new markets

In the context of a deeply differentiated global economy , with the return of protectionism and increasingly tightening technical barriers, export is no longer a “short-term race” for businesses taking shortcuts, but a matter of flexible thinking, proactive adaptation and readiness to explore new markets. That spirit is being realized by many Thai Nguyen businesses with specific strategies and remarkable results.

By the end of September 2025, the province's total export turnover reached 23.69 billion USD, up 8.2% over the same period; the trade balance of goods had a surplus of 8.71 billion USD. The foreign direct investment (FDI) sector continued to play a key role with 23.1 billion USD (up 8.3%), while the domestic enterprise sector, which is often "overshadowed", also recorded a positive recovery, reaching 589.2 million USD, up 3.8%.

Although the scale is still modest, this growth reflects a real shift in the autonomy and market thinking of domestic enterprises.

Misaki Vietnam Company Limited (Thanh Thinh commune) produces and processes agricultural products for export to the Japanese market.

Faced with unpredictable fluctuations, many businesses have quickly adjusted their direction. When the new US tax policy was suddenly applied, Lechenwood Vietnam Co., Ltd. (Thanh Binh Industrial Park) promptly shifted its export direction to the Middle East and Eastern Europe to maintain production.

Ms. Nong Thi Kiem, a business representative, said: 100% of orders to the US were canceled, but thanks to proactively grasping information and connecting with the market, we quickly overcame difficulties and maintained a stable supply chain.

Similarly, Govina Investment Joint Stock Company identified that depending on a few large markets posed many risks, so it proactively expanded to Eastern European and Asian markets. The company invested in modern technology in management and production, improving product standards to meet international requirements.

Mr. Ngo Van Hien, representative of Govina, shared: The timely support of management agencies in providing information and promoting trade helps us quickly adapt and expand our network of new partners.

These movements are no longer isolated phenomena. More and more Thai Nguyen enterprises are taking advantage of cross-border e-commerce, participating in international fairs, connecting with Vietnamese trade offices abroad and investing in upgrading product standards to meet the requirements of FTA markets.

The nearly 4% increase of the domestic business sector in a volatile context is a testament to a long-term development strategy, daring to change and stepping out of the comfort zone.

Production of electrical wires for cars for export at Woojinqpd Vina Co., Ltd. (Diem Thuy Industrial Park).

Along with that, key product groups such as smartphones, tablets, and electronic components continue to play a pivotal role, estimated at 22.6 billion USD, accounting for 95.46% of total export turnover and increasing by 11.2% over the same period. This is the foundation that helps Thai Nguyen maintain its 6th position among 34 provinces and cities with the largest export turnover in the country.

However, to avoid dependence on the FDI sector and some key product groups, promoting the internal strength of domestic enterprises, especially small and medium enterprises, becomes urgent. Supporting the improvement of production capacity, technological innovation, expanding the market network and improving competitiveness are the keys to sustainable development of Thai Nguyen's exports, diversifying products and limiting risks in the face of global fluctuations.

In the coming period, along with the orientation of deep integration and strong digital transformation, Thai Nguyen is gradually building a dynamic export ecosystem, connecting the government, businesses and trade support organizations, towards the goal of sustainable growth, with depth and its own identity.

Accompanying export enterprises

In 2025, Thai Nguyen set an export turnover target of 30.055 billion USD. After 9 months, the province's export value has reached 80% of the yearly plan.

However, to complete the target in the fourth quarter, Thai Nguyen needs to achieve more than 6.3 billion USD (equivalent to about 2.1 billion USD per month) - a considerable pressure in the context of the international market continuing to have many unpredictable fluctuations.

Partners check the quality of wooden flooring products of Lechenwood Vietnam Co., Ltd. (Thanh Binh Industrial Park) before exporting.

In response to that demand, Thai Nguyen province is synchronously implementing many practical solutions, aiming to support businesses in sustainable development. From reforming administrative procedures, improving management capacity, promoting digital transformation to promoting international trade, support programs are all implemented in a practical direction and close to the needs of businesses.

In particular, information on international economic integration policies and opportunities from new generation FTAs ​​are updated promptly, helping businesses, especially those in areas with strengths such as mechanics, electronic components, garments, wood and food processing, etc., proactively research and develop appropriate export strategies.

Comrade Pham Van Tho, Member of the Provincial Party Standing Committee, Director of the Department of Industry and Trade, affirmed: In addition to the state management function, the Department of Industry and Trade proactively accompanies enterprises throughout the production and business process. We provide market information, support trade promotion and early warning of trade defense risks, helping enterprises feel secure in expanding export activities.

Tea production according to safety standards, meeting the export needs of products in Tan Cuong tea region.

Along with that, the provincial authorities regularly guide businesses to properly implement import-export regulations; update the situation of goods at border gates; increase warnings about trade fraud and origin fraud; and coordinate with international trade promotion organizations to expand the network of partners for businesses.

The combination of the proactive and flexible spirit of enterprises and the in-depth support and companionship from the government has created a solid foundation for export growth. This is the lever to help Thai Nguyen achieve its 2025 goals, and at the same time, it is a strategic step in the journey to build a dynamic business environment, deeply integrate and affirm its position on the global trade map.

On that basis, the province continues to improve mechanisms, encourage businesses to innovate, invest in green technology, expand supply chains and participate more deeply in the global production network. Looking to the future, export development is not only an economic goal, but also a driving force for Thai Nguyen to create the image of a dynamic, friendly and highly competitive locality in the new era of integration.

Source: https://baothainguyen.vn/kinh-te/202510/mo-huong-xuat-khau-ben-vung-5da260f/