Vietnam National Brand is a long-term trade promotion program of the Government, chaired by the Ministry of Industry and Trade since 2003, aiming to build a national brand by supporting businesses to develop strong brands. The program promotes Vietnam as a country with quality goods and services, enhancing the reputation and competitiveness of Vietnamese businesses in the domestic and international markets.

With the theme "Strengthening the Green Era", the 9th Vietnam National Brand selection in 2024 has the participation of over 1,000 enterprises in different industries and fields across the country, aiming to select 190 enterprises with products that meet Vietnam National Brand standards.

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General Director of Moc Chau Dairy Cow Breeding Joint Stock Company was honored to receive the commemorative medal: Moc Chau Milk. Photo: Moc Chau Milk

At the award ceremony, Moc Chau Dairy Cattle Breeding Joint Stock Company (Moc Chau Milk) was honored to be recognized as a Vietnamese National Brand 2024 for two consecutive selection periods, with two product lines: Moc Chau Milk Fresh Milk and Moc Chau Milk Yogurt. This prestigious award affirms Moc Chau Milk's commitment to providing high-quality nutritional products, contributing positively to the Vietnamese economy and improving the lives of the community.

Established in 1958, Moc Chau Milk is a pioneer brand in the dairy farming and dairy product processing industry in Vietnam, specializing in providing pure fresh milk products with a closed process from farming to production. With the vision of becoming one of the leading enterprises in Vietnam in the field of clean food from a sustainable and closed agricultural value chain, Moc Chau Milk always prioritizes quality, innovation and sustainable development.

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Moc Chau Dairy Cow Breeding Joint Stock Company with a commitment to transparency in raw material sources: Moc Chau Milk. Photo: Moc Chau Milk

Moc Chau Milk became a member of Vinamilk in 2020 and has since made comprehensive progress in brand development, modern management systems, and meeting the ever-expanding scale. Currently, Moc Chau Milk focuses on sustainable development goals, consolidating and promoting core values ​​based on a solid internal foundation. The company's top priority is to improve the quality of dairy products and promote research and development of additional high-quality product lines such as fresh milk, yogurt, and fruit milk to meet consumer needs.

The Vietnam National Brand Award is a recognition of Moc Chau Milk's continuous efforts in investing in modern technology and developing products that meet international standards. The company has deployed a smart production management system, applying advanced automation technology to increase production efficiency, optimize processes and ensure consistency in product quality. All Moc Chau Milk products are manufactured on modern, closed production lines from Sweden with strict quality control processes from input materials to consumers. In particular, the products do not use preservatives, meeting food hygiene and safety standards ISO 9001:2015 and FSSC 22000. With the quality of fresh milk that has been affirmed for more than 66 years and careful investment in developing new products, Moc Chau Milk hopes to continue to conquer Vietnamese consumers.

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Moc Chau Milk always diversifies its product lines to meet consumer needs: Moc Chau Milk. Photo: Moc Chau Milk

The company representative said that Moc Chau Milk is committed to continuing to expand its domestic and foreign markets, promoting research and development to provide safe and nutritious milk products for all ages. The company continuously improves and develops new products to meet the diverse needs of modern consumers, while building a diverse distribution system to more easily reach domestic and international consumers.

Moc Chau Dairy Cattle Breeding Joint Stock Company, formerly Moc Chau Farm, is a pioneer in the field of livestock farming and industrial milk production in Vietnam. With the orientation of sustainable development from dairy farming to production and distribution of fresh milk products, the company always strives for the goal of developing with the community, being environmentally friendly, bringing maximum benefits to customers, investors, employees and the whole society.

The Dinh