On July 17, the eyewear retail brand Anna officially announced that it had stopped cooperating with Mr. Pham Duc Huy (TikToker Tun Pham). This KOL no longer holds a shareholder position in the company. The reason given was the difference in the future development direction of the two parties.
Previously, this eyewear brand and Tun Pham started collaborating in February 2022. At that time, he became one of the company's shareholders as the "image representative".
The brand also said that Tun Pham had gradually withdrawn from the role of image representative since the beginning of 2024. At the same time, it affirmed that the separation took place peacefully and expressed its appreciation for the contributions of this TikToker during the cooperation period.
Tun Pham, born in 1997, is one of the prominent faces in the content creation community in Vietnam. In addition to entertainment videos , he also appears in many events, collaborates in advertising and participates in business, livestreaming to sell products.
Tun Pham is officially no longer a shareholder of the large eyewear chain (Photo: FBNV).
In 2021, Tun Pham "caused a storm" on forums and social networks when he shared about his income of 100 million VND/week. In early June, this TikToker attracted the attention of the online community when he publicly announced that the tax he had to pay in May was up to nearly 500 million VND.
However, in livestreaming to sell products, this TikToker recently got into a controversy when many people thought he advertised too much. Specifically, in the introduction of a body care product, Tun Pham said that this was "the latest version, 70X - the ability to brighten and whiten 7 times more than the old 10X version". On July 11, Tun Pham spoke up to thank the comments and admitted that there were shortcomings in the product consultation process, committing to make adjustments.
This is not the first time this TikToker has been involved in controversy. Previously, he has been involved in many controversies about advertising, selling poor quality products or "plagiarizing books" and stealing intellectual property in content creation on his personal page.
In particular, the book Because You Are My Little Friend - published in December 2023 by TikToker Tun Pham - caused a lot of controversy on social networks. He was criticized for lacking knowledge and life experience but spreading distorted messages to young people, lowering the value of literature.
Specifically, in one chapter, Tun Pham mentioned women with the topic: "Successful women, what do they do?". In the opening paragraph, the male MC was criticized for his point of view: "Women are an extremely wonderful gift that nature has given to men".
The online community believes that Tun Pham is devaluing women. Many people object to the author's way of imposing subjective opinions, conveying unopen-minded thoughts, and somewhat "toxic masculinity" to readers.
Source: https://dantri.com.vn/kinh-doanh/mot-thuong-hieu-tuyen-bo-dung-hop-tac-voi-tiktoker-tun-pham-20250717195626314.htm
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