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MSB launches MSB Mastercard Green World credit card

Vietnam Maritime Commercial Joint Stock Bank (MSB) has just officially announced its strategy for the high-income customer segment (Affluent) and launched the MSB Mastercard Green World credit card.

Báo Nhân dânBáo Nhân dân20/11/2025

Ms. Nguyen Thi My Hanh - Deputy General Director, General Director of MSB Retail Bank shares customer segment positioning strategy.
Ms. Nguyen Thi My Hanh - Deputy General Director, General Director of MSB Retail Bank shares customer segment positioning strategy.

With the message “Essence of Green Journey”, this event not only introduces a financial product but also defines a new standard of elite living, where customers can fully experience the privileges of priority customers.

The launch of the MSB Mastercard Green World and Affluent segment is an important highlight, affirming MSB's pioneering position in understanding and meeting the increasingly sophisticated needs of high-income customers.

Affluent Segment – ​​The Essence of Experience

According to MSB, the current financial market is witnessing a strong rise of high-income customers - Affluent, with accumulated assets and stable income. With this group of customers, they are looking for practical financial solutions to serve high-end savings and spending, and also desire privileges that touch deep emotional needs such as demonstrating status, affirming personal imprints and aiming for modern, global values.

Understanding this need, MSB introduces the “Essence of Experience” privileges for Affluent customers, affirming its commitment to providing a personalized and superior experience, focusing on four pillars: finance, quality of life, consciousness and specialized services. Specifically, in terms of finance, customers are given priority credit limit of 150 billion VND, super-fast approval within 8 hours and attractive profit yield (5.8%/year) with additional savings interest rates. In addition, Affluent customers enjoy elevated lifestyle privileges with premium card lines with “Essence of Life”, or experiences such as Academic Music, Private concerts, MSB Rewards of “Essence of Mind” and Specialized Services ensuring absolute convenience with priority counters, 24/7 private team and maximum M-Private security system…

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Mr. Nguyen Hoang Linh - General Director of MSB and Mastercard representative at the MSB Mastercard Green World card launch event.

MSB representative shared: “Today, customers not only focus on products, but also seek understanding and their own experiences. Each customer is on a unique financial journey, each choice, each goal is a distinct mark. At MSB, each segment is not just a group of customers, but a separate journey that MSB respects and accompanies. With today's event, we would like to introduce exclusive privileges for Affluent customers - a platform that opens up changes to personalize experiences with MSB.”

MSB Mastercard Green World Card – The essence of green journey

Grasping the trends and consumption habits of Affluent customers, MSB launched the MSB Mastercard Green World Credit Card - affirming MSB's pioneering position in understanding and meeting the increasingly sophisticated needs of successful customers. The card not only maximizes financial benefits but is also a green living declaration of the elite - pioneers committed to responsibility to the environment and the community.

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Representatives of MSB and Mastercard in the sharing about MSB Mastercard Green World card.

In terms of design, the MSB Mastercard Green World card core is made from unique recycled materials, ensuring high durability, smooth transactions and environmental friendliness. This is a step forward in combining modern technology, high-quality financial products and sustainable living values.

Incentives when using MSB Mastercard Green World credit card, in addition to bringing maximum benefits to users, also encourage sustainable living habits. The travel refund program of up to 24 million VND/year is the most prominent highlight of the card, promoting the habit of using vehicles and forms of transportation with low carbon emissions. Specifically, cardholders will receive a 100% refund for Metro train transactions. At the same time, the card also brings special benefits to those who frequently travel by plane when applying a 5% refund for air transactions, specifically according to the terms and conditions of the program. MSB also strongly promotes the trend of traveling by electric vehicle through strategic cooperation with Green partner SM, with discounts of up to 20,000 VND/trip and many other preferential policies.

“The MSB Mastercard Green World credit card is not simply a financial product. We hope it will be a powerful and sustainable representation of leadership, becoming a manifesto of a pioneering lifestyle with the message “Every journey is a green dawn”, affirmed an MSB representative.

With the launch of the premium segment and card line MSB Mastercard Green World, MSB wishes to inspire positive values ​​in the community, where every spending choice is aimed at long-term development, in harmony with the environment and social responsibility.

Source: https://nhandan.vn/msb-ra-mat-the-tin-dung-msb-mastercard-green-world-post924508.html


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