MV "Made in Vietnam" by Phuong My Chi won 3 important awards from IMVA

The awards for the MV “Made in Vietnam” include Best VFX - Director, Best Costume, Best Makeup and an encouragement award in the category of Best Asia & Pacific Music Video .

These awards are a worthy recognition of the tireless efforts of the production crew, artists and creative team behind the project, and a source of pride when a Vietnamese music product is honored on the international stage.

To achieve that proud journey, producer Alien Media accompanied the production of the MV under the creative guidance of director Kawaii Tuan Anh.

As a young director of the 9X generation, director Kawaii soon had the orientation of bringing the spirit of national culture and history into his products. To preserve the national spirit but express it in a modern way, easy for the public to perceive and absorb, especially the young, according to Kawaii, we must accept change, step out of old experiences to re-understand the market and audience of the project, because each project can have different target audience groups.

“Analyzing the approach and how to leave an impression on each target group, at each time, these things are also different,” Kawaii analyzed: “On the other hand, I myself also need to research cultural and social topics from the perspective of young people, be clear in the message to convey and find the most appropriate way to express it. Factors such as filming techniques, style, art, fashion ... need to constantly change trends, when expressing, it is very necessary to be new. Factors about cultural, social and human identity need to be correct in quality and sufficient in quantity.”

Throughout the production process, from the early days of idea development, pre-production organization, filming coordination to coordination with domestic VFX studios, the team put all their heart into every detail to clearly depict the cinematic language in each scene and melody. The project was carried out on a grand scale, mobilizing a team of more than 300 people, building 16 different sets and lasting for half a year of production.

In particular, the VFX part of the MV was performed by a special effects team of more than 60 young Vietnamese people.

The MV “Made in Vietnam” is one of the most famous musical products on the occasion of the 80th anniversary of National Day, September 2, with the voices of singers Phuong My Chi, Truc Nhan and especially People's Artist Thanh Hoa.

The artists have incorporated into the MV typical cultural features of Vietnam, from cuisine to traditional arts of the three regions of the North, Central, and South, and historical events... The MV currently has about 7 million views and is one of the most popular MVs on National Day.

Director Kawaii Tuan Anh was born in 1993 (in Long Xuyen city, An Giang), started his directing career in 2013. Kawaii Tuan Anh is known as the "master wizard" with music videos with hundreds of millions of views, many of which reached Top 1 Trending such as: "Em gai mua" (Huong Tram), "Dau chi rieng em" (My Tam); "Lon roi con khoc nhi" (Truc Nhan), "Hon ca yeu" (Duc Phuc), "See Tinh" (Hoang Thuy Linh)...

Kawaii's products have attracted 2 billion views on Youtube. At the same time, he has won many awards such as Wechoice Awards 2017, Devotion Music Awards 2018, Green Wave Awards 2020 and is a prominent face voted by Forbes Vietnam.

The International Music Video Awards (IMVA) is an international music video awards ceremony organized by LIPS Creative sro (based in Košice, Slovakia). The IMVA organizers emphasize the mission of expanding the boundaries of traditional cinema through a “visual symphony” combining music and film. The IMVA Awards have been held since 2020.

THANH NGUYEN

Source: https://nhandan.vn/mv-made-in-vietnam-cua-phuong-my-chi-gianh-3-giai-thuong-quan-trong-cua-imva-post919310.html