Dao Nam Dam people do tourism in the 4.0 era

BHG - In a distant country or any province or city in Vietnam, with just a few clicks on social networks, tourists can easily search, contact to book homestays and arrange a trip to explore the Nam Dam Community Cultural Tourism Village, Quan Ba ​​Commune. Nowadays, the application of digital technology has become a "bridge" to bring this village closer to the world.

Previously, Nam Dam was a poor village with poor transportation and self-sufficient production. Changes came to the people since 2013, when the village was chosen to build and develop community tourism, using the identity of the Dao people to create a unique and distinctive feature. Thanks to preserving the original traditional cultural values, Nam Dam Community Cultural Tourism Village is an unmissable destination for tourists on their journey to discover the beauty of Dong Van Karst Plateau Global Geopark. Now, social networks have opened a new door for Nam Dam people when they use it as a tool to approach tourists in a more modern way. Real photos and vivid videos about the life of the Dao people posted by homestays on Tiktok, Facebook, Youtube, and Booking.com have inspired thousands of followers.

Ms. Ly Thi Liem, owner of Toong homestay, Nam Dam village, Quan Ba ​​commune, shares how to set up an account on Booking.com platforms.

Ms. Phan Thi Diem, owner of Diem Bungalow, said: “My family started providing tourism services in 2023, with 1 homestay house and 6 bungalow rooms. During the buckwheat flower season, spring and festivals, the number of tourists coming to visit, experience and relax is often larger, with groups coming from Ho Chi Minh City, Hanoi, Da Nang and even international visitors. Like many people in the village, I have researched, built a Tiktok channel, set up a Facebook, learned to take photos and film on my phone to promote my homestay based on traditional cultural beauty. Currently, my Tiktok channel has more than 16.3 thousand followers, with videos having nearly 50 thousand views. Through social networking sites, tourists know more about my family's homestay and also order Dao costumes that I personally embroider and weave.”

As one of the first households to open a homestay in Nam Dam village, Ms. Ly Thi Liem, owner of Toong homestay, shared: “My husband and I are young pioneers in applying technology and digital transformation to develop tourism. Right from the start, I created Instagram, Fanpage on Facebook, Tiktok, regularly sharing short videos about houses, meals, local products, wedding customs, coming-of-age ceremonies, love songs, and folk games. Those short videos created a surprisingly positive effect, touching viewers' emotions. In addition, I set up an account on Booking.com platforms to sell rooms to tourists. With a steady stream of visitors, my family's income has increased significantly, reaching more than 10 million VND/month. Along with that, we have linked up with a number of cooperatives in the area to diversify services for tourists such as: herbal baths, foot baths, selling herbs, brocades, and woven products".

Ms. Phan Thi Diem, owner of Diem Bungalow, Nam Dam village, Quan Ba ​​commune, uses social networks to promote Dao people's costumes.

The Nam Dam community cultural tourism village has a total of 39 households doing tourism. On average, the village welcomes thousands of tourists each year. This land is famous for its pristine and majestic natural landscape. The architecture of the rammed earth houses of the ethnic people is built synchronously and preserved almost intact. People wear traditional costumes in their daily activities and ceremonies are still held periodically. The village has a convention not to sell land or lease land for tourism business. Social networks have exploded but have not destroyed the culture, on the contrary, people are more aware of preserving and proud of the existing values.

Ms. Janna Smith, an American tourist, said: “Nam Dam village was my first stop when I came to Ha Giang. I found the landscape fresh, close to nature, the people friendly and hospitable. The tour guide was enthusiastic and professional. On this occasion, I stayed in Dong Van Stone Plateau for 4 days to experience and admire the beautiful scenery. There are countless interesting and attractive things here to attract and hold me. After this trip, I will definitely introduce Nam Dam village community cultural tourism village to my friends.”

Erasing geographical distances and language barriers, the Dao ethnic people not only do tourism but also become “ambassadors” to promote the image of their homeland. Maintaining their identity and integrating, those cultural values ​​will continue to be passed on to the next generation and get closer to international friends so that Nam Dam will always be beautiful in the hearts of tourists from all over the world.

Article and photos: HA HOA

Source: https://baohagiang.vn/van-hoa/202505/nguoi-dao-nam-dam-lam-du-lich-thoi-40-cc55221/