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How much instant noodles do Vietnamese eat?

Báo Dân tríBáo Dân trí04/07/2023

(Dan Tri) - Per capita, each year, a Vietnamese person uses instant noodles an average of 85 times, the highest in the world .

According to the World Instant Noodles Association (WINA), in 2022, the Vietnamese market consumed about 8.48 billion instant noodle packages, continuing to rank third after China/Hong Kong (45.07 billion packages) and Indonesia (14.26 billion packages). Per capita, each year, a Vietnamese person consumes instant noodles an average of 85 times, ranking first in the world.

Compared to 2021, Vietnamese consumer demand in 2022 decreased slightly, by nearly 1%. Meanwhile, in 2021, Vietnam consumed 8.56 billion packages, an increase of more than 20% compared to 2020.

Statistics from the association also show that instant noodle consumption continues to be concentrated mainly in Asian markets such as China, Indonesia, Vietnam, Korea, Japan, etc.

In Southeast Asia, with five main consumer markets including Indonesia, Vietnam, the Philippines, Thailand and Malaysia, this region accounts for about 23.5% of the world's demand for instant noodles.

Người Việt ăn mì tôm nhiều cỡ nào? - 1

Over the years, Vietnam has always been in the top countries/territories consuming the most instant noodles in the world (Photo: Foodeli).

Notably, in Vietnam, there are currently about 50 instant noodle manufacturing companies, including both domestic and foreign enterprises . However, the majority of the market share is in the hands of a few enterprises, including Acecook Vietnam Joint Stock Company; Masan Group; Asia Foods Joint Stock Company.

According to Euromonitor 's report at the end of 2022, Acecook and Masan are the two leading businesses in the instant noodle market, accounting for a total of 33% market share. Brands following these two giants include Uniben (3 Mien noodles), Asia Foods (Red Bear noodles), Saigon Vewong (A-One noodles), Safoco, Colusa Miliket, Thien Huong Food, Vifon...

Instant noodle products are also clearly classified into the popular segment with prices ranging from 1,500-3,000 VND/package; the mid-range segment with prices of 3,500-5,000 VND/package and the high-end segment with prices from 7,000 VND/package or more. In Vietnam, the majority of the market share is concentrated in the popular segment.

Previously, the Korean newspaper Korea Herald reported that Vietnam had surpassed South Korea in terms of instant noodle consumption per capita. The newspaper reported that on average, a Vietnamese person eats about 87 packs of noodles per year, while the average Korean person has 73 packs. Previously, in 2019, the figure in Vietnam was 55 packs, in 2020 it was 72 packs.

However, the outbreak of the Covid-19 pandemic in 2020 has led to many lockdowns being imposed, forcing people to stay at home, leading to a sharp increase in the demand for home-cooked meals. Instant noodles also have the advantage of convenience as well as price.

The impact of the pandemic also contributed to the sharp increase in global instant noodle consumption since 2020, when the Covid-19 pandemic began to break out, affecting the financial situation of many households around the world.

Dantri.com.vn


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