Ninh Phuoc: Applying digital technology to promote and introduce special products

After dried apples, fresh apples, and green asparagus products were granted 3-star OCOP certificates in 2023, Phuoc Vinh 59 Agricultural Materials Trading and Agricultural Products Processing Cooperative, Phuoc Vinh Commune, proactively applied digital technology, built new sales channels, and put products on e-commerce platforms and social networks to promote and introduce them to consumers. Ms. Nguyen Thi Hong Phan, Director of Phuoc Vinh 59 Cooperative, said: To bring products to consumers, in recent times, in addition to traditional sales channels, the Cooperative has proactively promoted and consumed products on digital platforms through e-commerce platforms such as Shopee, TikTok, social networking sites Facebook, Zalo; established clean agricultural product market groups in and outside the province... Through digital platforms, the Cooperative's agricultural products have received more attention and interest from consumers. Customers only need to go to the website to have full information as well as price and product quality as introduced, then choose the quantity and leave the address, the cooperative will contact and deliver to the place. It is estimated that the cooperative's agricultural products are consumed through digital platforms at 40-50%.

With Dat Nang production and business establishment, Phuoc Hau commune, after many training sessions on digital transformation organized by departments and branches, Dat Nang production and business establishment has promoted the application of information technology, digital transformation in the promotion and consumption of products such as putting products on e-commerce platforms such as: Shopee, TikTok, Zalo, Fanpage; at the same time, proactively creating a website at http//:datnanggarden.com. Thanks to that, the consumption of products through digital platforms has helped the establishment increase the quantity of goods, reduce the costs of opening and distributing agents, and the number of consumed products has also increased by 20-30%.

Dried apple products of Trung Tuan production facility, Phuoc Thuan commune (Ninh Phuoc).

Mr. Luong Ngoc Thuc, owner of Dat Nang production and trading establishment, said: In 2022, after dried apple and fresh apple products are certified as OCOP products, through the digital platform, the establishment will not only provide information about the products, but also directly receive feedback from consumers about the products, thereby learning from experience, investing in improving product quality and adjusting to suit the needs and tastes of the market. Thanks to that, many of the establishment's products are known to many customers, and consumption is more favorable.

Comrade Huynh Tuan Anh, Head of the Department of Agriculture and Environment of Ninh Phuoc district, said: Implementing the OCOP program, up to now, the district has 36 OCOP products. To help typical local products reach further, along with traditional sales channels, the district has supported the subjects to put products on e-commerce sites to promote and introduce products, connecting to consumers nationwide. At the same time, the locality also proactively guides and supports product subjects to put full and detailed information about products on digital platforms. Coordinate with departments and branches to organize training and knowledge for people with typical products to access and put goods on e-commerce platforms; support subjects to install and use the sales process on digital platforms to post information about specific products, especially OCOP products on the province's e-commerce platform and other e-commerce sites; instruct subjects on how to take product photos, livestream directly in the garden to introduce products. Along with that, the district also strengthens propaganda and introduction of the OCOP Program to raise awareness and participation of the local community; strengthens the introduction of subjects participating in fairs, exhibitions, trade promotion, product promotion and putting products on e-commerce platforms; encourages subjects and people to maintain promotional activities, connecting product consumption on digital platforms to help consumers access local specialty products. Thereby, contributing to bringing the district's specialty products closer to consumers nationwide. This is considered the foundation, creating a solid and sustainable step for specialty products, OCOP products of Ninh Phuoc district in the market.

Tien Manh

Source: https://baoninhthuan.com.vn/news/152499p25c151/ninh-phuoc-ung-dung-cong-nghe-so-quang-ba-gioi-thieu-san-pham-dac-thu.htm