Kenli Furniture - 10 years of improving the experience and living values ​​for Vietnamese people

VTV.vn - In November 2025, Kenli Furniture officially opened its Flagship Showroom in Hanoi, marking a 10-year journey of improving the experience and living values ​​for Vietnamese people.

After a decade of opening the market and constantly developing, in November 2025, Kenli Furniture officially opened the 1,800m2 Flagship Showroom at 249 Hoang Quoc Viet, Hanoi . This is not only a memorable milestone for Kenli on its 10-year journey of improving the living experience for modern Vietnamese people, but also a declaration of the desire to enhance the value of Vietnamese people, bringing Vietnamese brands and Vietnamese intelligence to the international level. A decade of opening the Vietnamese luxury furniture market

Starting with only a 2-storey showroom in Dich Vong Hau - Cau Giay - Hanoi, just one year later, Kenli Furniture quickly expanded to the South with a showroom in Ho Chi Minh City and up to now, Kenli has established a presence in all three regions with a system of showrooms and agents covering the whole country. The new Flagship Showroom is the result of 5 years of nurturing by Kenli's Board of Directors, with the goal of bringing a classy experience, so that Kenli staff can proudly introduce and spread their brand; so that customers can be welcomed and experience the most complete value that the brand brings.

The ceremony was honored to welcome the Commercial Counselor - Embassy of Italy in Vietnam, representatives of the largest genuine leather sofa group in Europe Chateau d'Ax (Italy), partner brands in the field of interior, materials and home finishing, architects, designers and representatives of press and media agencies to attend and report.

The Kenli Flagship Showroom Opening Event is a plan that has been nurtured for the past 5 years.

Ms. Dinh Xuan Lan, General Director of Kenli Furniture, emphasized the customer experience orientation: "At Kenli's new showroom, we build each space like a complete apartment corner, fully expressing the concept and design language of each international brand, while honoring the creations bearing the mark of Vietnamese architects. The goal is not only for customers to come and see the products, but for them to actually "live in" that space - to feel, connect and realize which style best suits their aesthetic taste and dream lifestyle."

Board of Directors of Kenli Furniture with Mr. Guglielmo Caggiano (Commercial Counselor, Italian Embassy) & Mr. Alessandro Colombo (General Director of Chateau d'Ax brand)

Not only conquering customers with a professional mindset, Kenli's new space also received recognition from international representatives. Mr. Guglielmo Caggiano - Commercial Counselor, Embassy of Italy in Vietnam commented: "Vietnamese people highly appreciate the quality, design as well as the sophisticated details of Italian products. Having a beautiful, spacious space and a reliable partner like Kenli for customers to directly experience the beauty and quality of these furniture items is really helpful for famous furniture brands."

Adapt and innovate constantly to not be left behind: Kenli's development philosophy

Interviewed at the event, Ms. Dinh Xuan Lan frankly shared about the pressure and motivation for development: "During the 10 years of building and developing Kenli, I do not think that every step must be perfect. I just need us to dare to go and dare to continuously Kaizen. When we aim for a bigger goal, it is not because we want to show off, but to ensure we are not left behind. Because, in this market, everyone is moving, and if we stand still, it means we are going backwards."

Ms. Dinh Xuan Lan - General Director of Kenli Furniture shared at the Talkshow: "Furniture - Convenience and more than convenience" within the framework of the Kenli Flagship Showroom Opening event

That spirit of "not afraid of change" is clearly realized at the new showroom of Kenli Furniture. The space is designed to optimize the emotions and experiences of customers, helping them visualize the most livable space, a future home. Kenli also constantly changes the decor so that customers always feel fresh and inspired every time they visit. This is an important stepping stone for the product to truly enter the awareness and life of customers, contributing to clearly positioning the brand in the minds of customers.

Spaces for customers to truly experience

Sharing the same view on building trust from real experiences, at the event, Mr. Mattia Zanini - Milano&Design brand representative emphasized: "Our ambition is that customers will not only buy a sofa, but will come back many times. The core value of the brand lies in the fact that: When customers use our products, they themselves will become brand ambassadors introducing that greatness to friends and relatives. To do that, classy experience spaces like at Kenli are extremely important."

Mr. Mattia Zanini (Milano&Design brand representative) shared at the event

Thinking towards personalization and co-development

After a long journey of understanding the market, Kenli is making a big turning point by shifting from simple import to product research and development (R&D) cooperation with major brands in the world such as Chateau d'Ax and Milano & Design. Factors such as seating angle, shape, ergonomics... are all carefully refined by Kenli and international partners to bring the most perfect experience to Asian users in general and Vietnamese users in particular.

According to Ms. Dinh Xuan Lan, this change comes from the increasingly strict requirements of users: "Modern customers prefer youthful, convenient designs but must be imbued with personality. Creating product lines specifically for Vietnam is the solution to the problem of compatibility between function and aesthetics."

Products are R&D according to Asian usage habits.

Sharing the same view that interior products must go hand in hand with the breath of the times, Mr. Alessandro Colombo - General Director of Chateau d'Ax commented: "I believe that the key lies in the balance between market reality and fashion trends. Our mission is to find the most perfect combination formula: Understand what the market needs and what fashion is, to bring the core beauty of fashion into each interior space in the most harmonious way."

From Kenli to The Five - A Decade of Opening - An Alliance Reaching Out

"If you want to go fast, go alone. If you want to go far, go together." Understanding that, in 2025, Ms. Dinh Xuan Lan - General Director of Kenli Furniture pioneered the founding of The Five High-end Furniture Alliance - an ecosystem of brands in the field of furniture - materials, born based on the philosophy of "Five directions benefit", including: Customers - Partners - Enterprises - Nature - Country. At the time of establishment, the alliance consisted of 05 members: Kenli Furniture, Bocelli Living Furniture, Magis Stone, Magis Factory & VELA Living Furniture. With the aspiration to bring Vietnamese quintessence to stand shoulder to shoulder with the great powers, The Five was born to connect businesses in the field of home finishing. The Five's mission is to create a sustainable ecosystem, sharing synchronous values, bringing the most optimal benefits to partners and customers.

In parallel, in 2026, Kenli's next Flagship showroom will be deployed in Da Nang to prepare for the strategy. international connection and export of Vietnamese-style furniture products to international markets.

Flagship Kenli Furniture Showroom at 249 Hoang Quoc Viet, Nghia Do, Hanoi

From the position of a prestigious distributor, Kenli is strongly transforming itself into a trend leader, creating value and enhancing the living experience for Vietnamese customers as well as for the high-end furniture market. This is the beginning of a journey to reach new heights, promising many challenges and opportunities with new milestones and new aspirations of Kenli Furniture in particular, and the Five Alliance in general.

Established in 2015, Kenli Furniture has become the top choice of the upper class when looking for branded furniture in Vietnam, trusted and chosen by more than 10,000 customers. Kenli is proud to be the authorized distributor in Vietnam of world-famous furniture and material brands such as: Chateau d'Ax, Milano & Design, Santamargherita, COMPAC, Gomarco,...

▪️ Hotline: 0945 908 008

▪️ Website: https://kenli.vn

▪️ No. 249 Hoang Quoc Viet, Nghia Do Ward, Hanoi

▪️ No. 69-71 Nguyen Co Thach Street, An Khanh Ward, Ho Chi Minh City.

Source: https://vtv.vn/noi-that-kenli-10-nam-nang-tam-trai-nghiem-va-gia-tri-song-cho-nguoi-viet-1002511231604514.htm