This impressive result continues to demonstrate the strong interest and trust of customers in the latest generation of “AI Portrait Expert” from OPPO. Reno14 Series not only inherits the spirit of innovation, but also pioneers in the AI “playground” with a series of breakthrough, comprehensive technologies; from intelligent image processing capabilities to utilities supporting work performance... bringing the AI experience closer to ordinary users.
Sales breakthrough, strong growth in the 10-20 million segment
OPPO Reno14 Series was officially launched in the Vietnamese market on July 1, 2025, with an impressive collaboration with Brand Ambassador Son Tung M-TP - a symbol of pioneering, creativity and personal identity. With impressive results of 65,000 units sold after only one month of opening, the "AI Portrait Expert" Reno14 Series recorded a sales growth of more than 10% while revenue increased by up to 49% compared to the previous generation. This is considered an important milestone, continuing to consolidate OPPO's leading position in the smartphone segment from 10-20 million VND in Vietnam.
In particular, Reno14 F 5G with three flexible RAM/ROM capacity versions (8GB/256GB, 12GB/256GB and 12GB/512GB) dominated with 54,000 units sold, contributing 83% of total sales of the entire line. In addition, Reno14 5G also recorded a remarkable step forward with 7,500 units sold, an increase of 68% compared to the previous generation, clearly demonstrating the appeal of the new generation "AI Portrait Expert" product line that OPPO brings. In particular, the Reno14 Pro 5G version recorded a record growth of up to 160% in sales and a 190% increase in revenue compared to the previous generation with 3,500 units sold - becoming a bright spot in the mid-high-end smartphone segment.
Notably, the latest generation of “AI Portrait Expert” from OPPO has a starting price of 10 million VND, contributing to the impressive growth in the 10-20 million VND segment, recording outstanding sales and revenue compared to the previous generation Reno13 Series - which has two versions under 10 million VND (Reno13 F 5G 8GB/256GB and Reno13 F 4G). This is considered one of OPPO's strategies in expanding the user base willing to spend on high-tech experiences, especially comprehensive AI features.
New generation “AI portrait expert” accompanies Gen Z to explore personal identity
Impressive with its modern multi-color fishtail design and outstanding youthful color palette, combined with stable and flexible performance, Reno14 Series becomes a typical choice for the generation that loves freedom, personality and uniqueness.
Positioned as the new generation “AI Portrait Expert”, OPPO Reno14 Series integrates a series of advanced AI photography technologies, designed specifically for Gen Z's endless content creation needs. From the ability to take professional portrait photos at a variety of focal lengths 1x-7x, the intelligent AI Flash system, to AI image processing and creation features, Reno14 Series is not only a technological device but also a tool to express personal identity, capturing moments in the most authentic way.
In particular, the collaboration with Brand Ambassador Son Tung M-TP has contributed to strongly inspiring the young generation, spreading the spirit of confidence, daring to express oneself in the spirit of "Closer, More Real". The combination of Reno14 Series and Son Tung M-TP not only affirms the product's position in the AI smartphone segment, but also opens up unlimited creative space for young users.
Continuing the inspiration with the message “Closer, more real”, the Shoton Reno14 Series photo collection was created by talented young people to bring emotional portrait frames, opening up endless creativity and photography through a diverse focal length camera system. From 1x to 7x focal lengths, the Reno14 Series camera not only helps bring the subject closer but also faithfully recreates the emotions, expressions, and stories behind each moment.
With outstanding achievements in the first month of sale, OPPO Reno14 Series not only affirms its solid position in the mid-range - high-end smartphone segment, but also opens a new standard for portrait photography experience with an optimal AI camera system. Through the combination of breakthrough technology, trendy design and creative inspiration from Ambassador Son Tung M-TP, OPPO is committed to continuing to accompany the young generation on their journey of self -discovery , opening up emotions and preserving "Closer, more real" moments every day.
Source: https://www.sggp.org.vn/oppo-reno14-series-dot-pha-doanh-so-voi-65000-may-ban-ra-chi-sau-1-thang-ra-mat-post807061.html
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