Pham Thoai livestreamed for 14 hours in a giant livestream house on Nguyen Hue Walking Street

(NLDO) – Livestream warrior Pham Thoai had a 14-hour live session in a giant, transparent livestream house right on Nguyen Hue Walking Street.

At noon on November 10, in Ho Chi Minh City, the TikTok platform announced the 11-11 Unbeatable Fun Sale campaign, kicking off the peak year-end shopping season.

The highlight is the Mega Livestream 11-11 session of TikTok Shop led by Pham Thoai - one of the current "livestream warriors" in a giant, transparent livestream house right on Nguyen Hue Walking Street with all-night entertainment programs, continuously for 14 hours, starting at 11:00 am today and ending at 1:00 am on November 11.

Inside the giant livestream room on Nguyen Hue Walking Street

On TikTok, Pham Thoai has 5.3 million followers and after the live session started, there were continuously more than 10,000 people watching at the same time. The products in the live session are diverse from household products, kitchen products, cosmetics, fashion products,... and mostly Vietnamese brands.

Ms. Nguyen Ngo - Marketing Manager of TikTok Shop, said that the Mega Sale 11-11 campaign is one of the biggest and most fun campaigns on TikTok Shop. The campaign was prepared about 2 months in advance so that the products in the program have passed quality inspection and the best prices. In addition, the platform also supports vouchers and improves delivery to give buyers a better experience.

Livestream sales is not simply one person and one phone, but requires a lot of sound and lighting equipment and a large operating team.

TikTok Shop Marketing Manager said this is a one-of-a-kind livestream session with a huge investment including a transparent main live room of 200 m2, not to mention areas containing product samples, sound and lighting equipment, and rooms for content creators, etc.

Visitors to Nguyen Hue Walking Street this time will have the opportunity to see behind the scenes of a livestream sales session by looking into the transparent livestream house and the projection screens outside.

A corner of the technical support department for the live sessionA corner of the technical support department for the live session

During the campaign, TikTok Shop continuously launched millions of discount vouchers such as: 50% discount voucher, 1,110,000 VND voucher, new friend voucher, Secret voucher...

Pham Thoai will be the main host in the 14-hour live session.

Answering the question of Nguoi Lao Dong Newspaper before the livestream session about controlling the promotion in the program as real promotion, Pham Thoai said that this is a special live session in the format of both a music live show and a livestream to sell products, so it was prepared very carefully in advance.

Regarding product prices in the livestream, after the brand quotes a price, Pham Thoai's team will check the actual selling price of the product on all e-commerce platforms to avoid brands raising prices and creating fake promotions. In addition, the prices in the livestream are also announced in advance for the audience to check and respond to ensure that the prices in this livestream are better than usual.

Source: https://nld.com.vn/ben-trong-ngoi-nha-livestream-khong-lo-tren-pho-di-bo-nguyen-hue-19624111016102356.htm