More than 70 million Vietnamese people use TikTok every month

Nearly half a billion Southeast Asians are using TikTok. Photo: Phuong Lam.

TikTok has just officially announced that it has reached more than 460 million monthly active users in Southeast Asia. According to SensorTower, this is also the fastest growing platform in the region, affirming TikTok's appeal and connectivity in the digital economic picture.

This information was announced at the Apps Summit Southeast Asia 2025, organized for the first time by TikTok in Hanoi , with the participation of 300 business leaders and industry experts.

Drive app growth

At the event, TikTok signed a Memorandum of Understanding (MOU) with the Digital Transformation Center under the Ministry of Culture, Sports and Tourism of Vietnam. This cooperation agreement aims to strengthen Vietnam's digital ecosystem by supporting domestic businesses, promoting cultural exchanges, and creating momentum for sustainable digital growth.

“Every month, more than 160 million users in Indonesia, 70 million in Vietnam, 50 million in Thailand, and approximately 180 million users across Southeast Asia visit TikTok to entertain, learn, and discover every day. These numbers not only demonstrate the strong growth potential for app developers, technology companies, and businesses, but also affirm Southeast Asia's strategic role as a key development center in the region's digital transformation process. The cooperation with the Ministry of Culture, Sports, and Tourism of Vietnam once again affirms TikTok's long-term commitment to promoting innovation and sustainable development of the digital ecosystem across the region,” said Nikhil Rolla, Director of Strategic Accounts, Southeast Asia, TikTok.

TikTok signed a MOU with the Digital Transformation Center under the Ministry of Culture, Sports and Tourism of Vietnam. Photo: BTC.

TikTok is no longer just an entertainment platform, but has become an important destination for discovering applications and driving business growth in many fields such as gaming, finance, travel and retail. Statistics show that 2/3 of users discover applications on TikTok intentionally and 45% continue to learn more on the platform, demonstrating the increasingly clear role of TikTok in users' decision-making process, beyond mere entertainment purposes.

With the combination of community power, creative storytelling, and deep data analytics, TikTok helps apps scale efficiently while building long-term user loyalty and retention.

Brands across Southeast Asia are achieving higher ROI and sustainable growth by tapping TikTok as a strategic platform.

Publisher Hypermonk Games, for example, leveraged the new Smart+ Day 0 Target ROAS (tROAS) solution for its hit game Highway Overtake. The campaign delivered a 20% higher Return on Ad Spend (ROAS) than its KPI and reduced cost per install by 50% compared to manual bidding. By focusing on TikTok, the strategy successfully optimized ad revenue value from the start. Hypermonk confirmed the benefits and is looking to scale based on this success.

Driving growth with AI solutions

TikTok is not just a platform but an ecosystem designed to help brands turn creative ideas into real, measurable growth.

“We are entering a new era of creativity, where AI fuels imagination and sparks bold ideas,” said Nikhil Rolla. “Our mission is to help brands of all sizes move faster, scale more efficiently, and stay on top of pop culture.”

At the heart of this evolution is Symphony, TikTok’s generative AI creation toolkit. Designed to support marketers at every stage of the content creation process, Symphony helps turn initial ideas into high-quality videos in minutes with complete scripts, materials, and multilingual voiceovers. The toolkit also enables the creation of multiple AI-powered virtual characters, helping brands deliver messages more flexibly and effectively.

Mr. Nikhil Rolla - Director of Strategic Customers, Southeast Asia, TikTok. Photo: BTC.

TikTok also helps brands tap into the platform’s truest strength: its user community. Through Content Suite, brands can find and curate high-performing user-generated content that directly mentions their products. This tool is 40 times more effective than searching within the app, and allows those videos to be converted into licensed ads in just a few steps.

TikTok’s AI ecosystem is powered by Smart+, a smart performance optimization solution that helps brands automate the entire campaign operation process, from targeting, bidding to creative selection. Smart+ also works with Symphony to upgrade existing material or create new high-potential videos, keeping campaigns fresh and effective without manual operations.

“Our goal is simple. We want every app to reach the right people, create deep connections, and achieve meaningful growth on TikTok. By combining creativity, technology, and data, we are helping brands and app developers thrive in Southeast Asia’s ever-changing digital landscape,” said Nikhil Rolla.

Source: https://baoquangninh.vn/hon-70-trieu-nguoi-viet-nam-su-dung-tiktok-moi-thang-3382574.html