Vietnamese goods affirm their position at home, strengthening the trust of domestic consumers.

Vietnamese goods dominate modern distribution systems.

According to a report by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), total retail sales of goods and consumer service revenue in the period 2021-2023 increased by an average of nearly 10% per year, a continuous double-digit increase for many years, even when the economy was negatively impacted by the pandemic. In 2023 alone, total retail sales reached over 6.23 trillion VND, an increase of 9.6% compared to the previous year, exceeding the government's target.

The consumer price index (CPI) has been kept stable below 5%, while the trade deficit has decreased sharply, shifting to a continuous trade surplus from 2016 to the present. Retail sales from the domestic economic sector consistently account for over 95%, far exceeding the target of the Plan, affirming the crucial role of domestic goods in macroeconomic stability.

Another positive point is that the proportion of Vietnamese goods in modern distribution systems consistently remains high. In domestic supermarkets such as Co.opmart, BRG Retail, and Wincommerce, domestically produced goods account for up to 90%. Even in foreign supermarket chains like AEON, Go!, Lotte, and MegaMarket, the percentage of Vietnamese goods reaches 80-95%.

Photo caption — The proportion of Vietnamese goods at Winmart supermarket is always high.

In addition, the domestic modern retail system is developing rapidly: Saigon Co.op has more than 800 points of sale, Wincommerce has more than 4,000 points of sale, Bach Hoa Xanh has more than 2,000 stores, BRG Retail has about 100 supermarkets and convenience stores. This expansion helps Vietnamese goods to be more widely present, covering the whole country, from big cities to remote areas.

According to Vietnam Report 2024, among the top 10 reputable retail businesses in the general supermarket sector, there are 6 domestic businesses, which demonstrates the competitiveness and increasingly strong position of Vietnamese enterprises.

Consumer habits and behaviors are changing for the better.

One of the key tasks of the Project is to establish Vietnamese product sales points under the names "Proud of Vietnamese Products" and "The Quintessence of Vietnamese Products". To date, this model has been implemented in 29 out of 34 provinces and cities; 20 localities directly implement 22 sales points according to the plan of the Ministry of Industry and Trade; at the same time, nearly 800 other sales points have been socialized, becoming spaces to promote local products, linking trade with tourism and stabilizing the market.

In addition, dozens of annual conferences connecting supply and demand for goods have helped domestic businesses, cooperatives, and distributors to connect more effectively. Many memoranda of cooperation have been signed, forming sustainable supply chains and expanding markets for Vietnamese goods.

To achieve the goal of "bringing Vietnamese goods to the digital environment," the Ministry of Industry and Trade has built and operated a digital system for managing and distributing Vietnamese agricultural products and food. This system helps manage data, connect cooperatives, businesses, and consumers, promote market transparency, and advertise high-quality products.

In addition, more than 35 Vietnamese sales skills training courses have been organized, with 3,000 participants, focusing on display skills, customer service, supply and demand connection, brand building, etc. Through these courses, thousands of small and medium-sized enterprises and business households have been empowered to integrate and develop sustainably.

According to the Department of Domestic Market Management and Development, the 2021-2025 plan has been completed and exceeded many targets: maintaining over 85% market share of Vietnamese goods in modern distribution channels, more than 90% of consumers are aware of the program to identify Vietnamese goods, and over 70% of businesses participate in the "Vietnamese Goods Conquer Vietnamese Consumers" movement.

More importantly, the Project has contributed to transforming Vietnamese goods from being "prioritized" to being "trusted," thereby spreading the value of "Proud of Vietnamese Goods - The Quintessence of Vietnamese Goods" throughout the country.

Notably, through information and propaganda activities about the campaign, and promoting reputable Vietnamese businesses on high-rated media outlets, awareness of consumer habits and behavior regarding the consumption of Vietnamese goods has been raised. In rural areas, people have become accustomed to using and preferring domestically produced goods.

The campaign has had a positive impact on society as a whole, helping consumers, agencies, units, and organizations to become more fully aware of their responsibilities and rights regarding domestic production; thereby changing attitudes and behaviors to prioritize purchasing and consuming Vietnamese branded goods, considering it an expression of patriotism, national pride, and self-respect, and initially forming a beautiful cultural trait of Vietnamese consumers.

Vietnamese officials, Party members, civil servants, union members, association members, and consumers have become more conscious of prioritizing the purchase and use of domestically produced goods in their daily lives; at the same time, they encourage relatives, family, and friends to prioritize the use of Vietnamese branded goods.

According to the results of a public opinion survey on the implementation of the Campaign conducted by the Institute of Public Opinion, Central Propaganda Department in September 2022, over 80% of respondents believed that the information and propaganda work on the Campaign had successfully accomplished the following tasks: encouraging and motivating Vietnamese consumers to prioritize the use of Vietnamese goods (87%); arousing the self-reliance, intelligence, courage, responsibility, and aspiration of Vietnamese people in production, business, promotion, and use of Vietnamese goods (82%); and encouraging and arousing the patriotic spirit of the Vietnamese community at home and abroad (81%).

Eighty-eight percent of consumers indicated their interest in the "Vietnamese people prioritize using Vietnamese goods" campaign. Of these, 57% were "very interested" and 34% were "moderately interested"; a low percentage (9%) were "slightly interested" or "unaware of the campaign."

During the 2021-2025 period, a total of 40 out of 50 media agencies and units intensified their dissemination of information on the Project's programs across various media platforms – radio, television, print, and online – achieving 80% of the Project's target (excluding local-level outreach programs). In recent years, methods of accessing information about the Campaign have become more diverse and abundant through social media platforms (Facebook, Instagram, Zalo, YouTube, TikTok, etc.). However, the primary source of information about the Campaign remains central media channels and some media channels of agencies and newspapers under various ministries and departments.

The majority of opinions acknowledge that the information and propaganda work regarding the Campaign has been effective in many aspects, such as: encouraging and motivating Vietnamese consumers to prioritize using Vietnamese goods; arousing the self-reliance, intelligence, courage, responsibility, and aspiration of Vietnamese people in the production, business, promotion, and use of Vietnamese goods; encouraging and inspiring patriotism among the Vietnamese community at home and abroad; supporting and creating conditions for Vietnamese businesses to recover and develop production and business after the COVID-19 pandemic; encouraging and motivating domestic businesses and production facilities to prioritize the use of raw materials, fuels, and input factors that are Vietnamese products and services…

Source: https://baotintuc.vn/kinh-te/hang-viet-khang-dinh-vi-the-tren-san-nha-cung-co-niem-tin-nguoi-tieu-dung-trong-nuoc-20251026104657825.htm