Vietnamese goods affirm their position at home, strengthening the trust of domestic consumers.

Vietnamese goods dominate modern distribution systems

According to the report of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), total retail sales of goods and consumer service revenue in the period 2021-2023 increased by an average of nearly 10%/year, a continuous double-digit increase over the past many years, even when the economy was negatively affected by the pandemic. In 2023 alone, total retail sales reached more than 6.23 million billion VND, an increase of 9.6% over the previous year, exceeding the target set by the Government.

The consumer price index (CPI) has been stably controlled below 5%, while the trade deficit has decreased sharply, shifting to a continuous trade surplus since 2016. Retail sales of the domestic economic sector have always accounted for over 95%, far exceeding the Project's target, affirming the important role of domestic goods in stabilizing the macro economy.

Another bright spot is that the proportion of Vietnamese goods in modern distribution systems is always maintained at a high level. In domestic supermarkets, such as Co.opmart, BRG Retail, or Wincommerce, domestically produced goods account for up to 90%. Even in foreign supermarket chains, such as AEON, Go!, Lotte or MegaMarket, the proportion of Vietnamese goods is also 80-95%.

Photo caption — The proportion of Vietnamese goods at Winmart supermarket is always high.

In addition, the domestic modern retail system is developing rapidly: Saigon Co.op has more than 800 points of sale, Wincommerce has more than 4,000 points of sale, Bach Hoa Xanh has more than 2,000 stores, BRG Retail has about 100 supermarkets and convenience stores. This expansion helps Vietnamese goods to be more widely present, covering the whole country, from big cities to remote areas.

According to Vietnam Report 2024, in the top 10 prestigious retail enterprises in the supermarket industry, there are 6 domestic enterprises, which demonstrates the competitiveness and increasingly strong position of Vietnamese enterprises.

Consumer habits and behaviors change positively

One of the key tasks of the Project is to build Vietnamese sales points with the names "Pride of Vietnamese goods", "Quintessence of Vietnamese goods". Up to now, this model has been deployed in 29/34 provinces and cities; 20 localities directly implement 22 sales points according to the plan of the Ministry of Industry and Trade; at the same time, nearly 800 other sales points have been socialized, becoming spaces to promote local products, linking trade with tourism and stabilizing the market.

In addition, dozens of annual conferences connecting supply and demand of goods have helped domestic enterprises, cooperatives and distributors connect more effectively. Many memorandums of understanding have been signed, forming sustainable supply chains and expanding the market for Vietnamese goods.

To achieve the goal of "bringing Vietnamese goods to the digital environment", the Ministry of Industry and Trade has built and operated a system for managing and distributing the consumption of Vietnamese agricultural products and food using digital technology. This system helps manage data, connect cooperatives - businesses - consumers, promote market transparency and promote high-quality products.

Along with that, more than 35 Vietnamese sales skills training courses were organized, with 3,000 students attending, focusing on display skills, customer care, connecting supply and demand, brand building... Thereby, thousands of small and medium enterprises and business households were empowered to integrate and develop sustainably.

According to the Department of Domestic Market Management and Development, the Project for the period 2021-2025 has been completed and exceeded many targets: Maintaining the market share of Vietnamese goods at over 85% in modern distribution channels, more than 90% of consumers know about the program to identify Vietnamese goods, over 70% of businesses participate in the movement "Vietnamese goods conquer Vietnamese people".

More importantly, the Project has contributed to moving Vietnamese goods from "priority" to "trusted", thereby spreading the value of "Pride in Vietnamese goods - Quintessence of Vietnamese goods" throughout the country.

It is worth mentioning that through information and propaganda activities about the Campaign, promoting reputable Vietnamese businesses on media with high ratings, thereby raising awareness of Vietnamese consumer habits and behaviors. In rural areas, people are used to using and prefer domestically produced goods.

The campaign has had a positive impact on the whole society, helping consumers, agencies, units and organizations to be more fully aware of the responsibilities and rights of consumers towards domestic production; thereby changing attitudes and behaviors to prioritize shopping and consuming Vietnamese branded goods, considering it a demonstration of patriotism, national pride and self-respect, and initially forming the cultural beauty of Vietnamese consumers.

Vietnamese cadres, party members, civil servants, public employees, union members, association members, and consumers have become more aware of prioritizing the purchase and use of domestically produced goods in their daily lives; at the same time, they have encouraged their relatives, family, and friends to prioritize the use of Vietnamese branded goods.

According to the results of a public opinion survey on the implementation of the Campaign conducted by the Institute of Social Opinion, Central Propaganda Department in September 2022, over 80% of respondents said that the information and propaganda work on the Campaign has done well the following tasks: Encouraging and motivating Vietnamese consumers to prioritize using Vietnamese goods (87%); arousing the will of self-reliance, intelligence, courage, responsibility, and aspiration of Vietnamese people in production, business, promotion and use of Vietnamese goods (82%); encouraging and arousing the patriotism of the Vietnamese community at home and abroad (81%).

88% of consumers said they were interested in the campaign “Vietnamese people prioritize using Vietnamese products”. Of which, “Very interested” was 57% and “Somewhat interested” was 34%; the number of people “little interested” or “not knowing about this campaign” accounted for a low percentage of 9%.

In the 2021-2025 period, a total of 40/50 press agencies and units have promoted propaganda on audio, visual, print and electronic newspapers for the Project's programs, reaching 80% of the Project's plan (not including propaganda routes from localities). In recent years, the forms of accessing information about the Campaign have changed in a more diverse and rich nature through social networking sites (Facebook, Instagram, Zalo, youtube, tiktok...). However, the main source of information accessing the Campaign is still recorded to be through central media channels and some media channels of agencies and press under ministries, departments and branches.

Most opinions acknowledged that the information and propaganda work on the Campaign has been effective in many aspects such as: Encouraging and motivating Vietnamese consumers to prioritize using Vietnamese goods; arousing the will of self-reliance, self-strengthening, intelligence, bravery, responsibility, and aspiration to rise up of Vietnamese people in production, business, promotion and use of Vietnamese goods; encouraging and arousing the patriotism of the Vietnamese community at home and abroad; supporting and creating conditions for Vietnamese enterprises to recover and develop production and business after the COVID-19 pandemic; encouraging and motivating domestic enterprises and production establishments to prioritize using raw materials, fuels, materials and input factors of Vietnamese products, goods and services...

Source: https://baotintuc.vn/kinh-te/hang-viet-khang-dinh-vi-the-tren-san-nha-cung-co-niem-tin-nguoi-tieu-dung-trong-nuoc-20251026104657825.htm