Affirming the reputation of Vietnamese products.

Thanks to continuous efforts, domestically produced goods are increasingly establishing their reputation and gaining customer trust by basically meeting the increasingly high demands for clear origin and labeling, and with designs that are constantly being improved to suit the tastes of Vietnamese consumers.

Not only have many "made in Vietnam" products established a reputation domestically, but they have also made a name for themselves in the international market. (Illustrative photo: KHANH HOA)

Focus on brand building.

According to assessments from many retail businesses in the city, domestically produced goods are increasingly focused on design and product types, capable of meeting the diverse needs of various customer segments, especially in fashion , electronics, toys, agricultural products, cosmetics, etc. "Made in Vietnam" products are being invested in and applying scientific and technological solutions, meeting the demanding requirements of the market.

The story of maintaining the reputation of Vietnamese products by the BQ fashion brand is clear evidence of the company's perseverance in elevating Vietnamese brands. Mr. Phan Hai, Director of BQ Shoes Co., Ltd., shared that as Vietnamese consumers increasingly focus on genuine quality and Vietnamese identity in every detail of the product, this also opens up opportunities for BQ to invest seriously in research, design, and materials, continuing to affirm its position as a "quality Vietnamese product" with meticulousness and reliability. At the same time, diversifying the product range to fully serve customer needs.

“BQ is expanding its system according to the ‘New Collaborative Store’ model, a consistent standard in image, operation, and experience. Only by combining enduring tradition and a spirit of innovation can BQ maintain its reputation, create new, sustainable values, and be strong enough to reach the national market and cooperate internationally in the future,” Mr. Hai said.

Foreign tourists enjoy the fish sauce from the traditional fish sauce production facility in Phuc Dien - Ky Ha. Photo: QUANG VIET

Similarly, the journey of bringing NGOON crispy dried pomelo products from Nhien Tam Food Co., Ltd. to conquer the domestic market and expand into international markets is a testament to continuous effort.

“We have built trust and credibility from the smallest things and know that trust with partners, farmers, and customers takes time, sincerity, and keeping promises and commitments from the beginning. With Ngoon crispy young pomelos, maintaining consistent quality is the core principle that allows us to win over consumers and retain loyal customers in the long term,” said Ms. Nguyen Thi Thanh Tam, Director of Nhien Tam Food Co., Ltd.

To enhance the position and maintain the reputation of Vietnamese goods, Ms. Nguyen Thi Kim Lien, Director of An Dien General Trading Company Limited and Vice President of the Da Nang City Women Entrepreneurs Association, believes that, first and foremost, it is necessary to build consumer trust by promoting investment in research and development, technological innovation, and improving production processes in line with the green and circular economy trend.

At the same time, developing the domestic retail system, creating a favorable business environment, promoting digital transformation, applying information technology, and developing e-commerce methods... This is how Vietnamese goods can not only gain an increasingly firm foothold in the domestic market but also enter foreign distribution channels.

When the reputation of Vietnamese products is established

Over the years, the position and reputation of Vietnamese goods have been affirmed thanks to the vigorous involvement and close cooperation between various units. In particular, the "Vietnamese people prioritize using Vietnamese goods" campaign has shaped consumer habits and behavior, as well as contributed to helping domestic businesses improve their production and business capabilities.

Trade promotion is a solution to connect supply and demand and open up the market for goods. Photo: QUANG VIET

Surveys of several supermarkets and retail chains in the city, such as Big C, CoopMart, WinMart, MM Market, etc., show that the proportion of Vietnamese goods has increased significantly, with a growing variety of designs; food products making up the majority.

Ms. Le Thi Hien, Director of Co.opMart Son Tra Supermarket, said that Vietnamese goods account for the majority of products at Co.opMart supermarkets, with abundant supply to meet the shopping needs of local people and domestic and international tourists. The product volume remains stable, prices are not too expensive, and quality and convenience are guaranteed, helping Vietnamese goods increase their competitiveness against imported goods.

"Previously, the weakness of domestically produced goods was the difficulty in maintaining supply, but this weakness has been gradually overcome over the years. Therefore, as the shopping behavior of Vietnamese consumers changes, no longer favoring foreign goods but also being more discerning when deciding to spend money, the fact that Vietnamese goods are increasingly of high quality, have stable prices, and come in a wide variety of designs has helped retain customers," Ms. Hien said.

In recent times, the implementation of the "Vietnamese people prioritize using Vietnamese goods" campaign has helped Vietnamese products gain a new image.

Vietnamese products are displayed in a wide variety at retail systems and are trusted by customers. Photo: PV

Ms. Nguyen Thi Thanh Phuong, Vice Chairperson of the Vietnam Fatherland Front Committee of the city, affirmed that after more than 15 years of implementing the "Vietnamese people prioritize using Vietnamese goods" campaign, the percentage of people using Vietnamese goods has increased significantly.

This demonstrates the strong appeal of Vietnamese goods as they increasingly gain trust and a foothold in the domestic market; however, it also highlights the urgent need to maintain the quality and reputation of "made in Vietnam" goods in the face of increasing competition from goods in foreign markets, as well as the problem of counterfeit, imitation, and substandard goods.

Many specific and practical programs and activities have been implemented by the Vietnam Fatherland Front Committee of Da Nang City and relevant departments and units in recent times to contribute to maintaining the reputation of domestically produced goods. These include strengthening inspections and handling violations related to the trading of counterfeit goods, goods infringing intellectual property rights, and goods of unknown origin; displaying a "Genuine Goods - Counterfeit Goods" booth at the Da Nang Vietnamese Goods Fair; organizing a traditional booth on food safety and food traceability; and organizing thematic campaigns to encourage people to buy Vietnamese goods…

Source: https://baodanang.vn/khang-dinh-uy-tin-hang-viet-3310914.html