Affirming the reputation of Vietnamese products

With constant efforts, domestically produced goods are increasingly asserting their reputation and gaining customers' trust when they basically meet the increasingly high requirements of origin, clear brand names, and increasingly improved designs to suit Vietnamese consumers' tastes.

Not only have they established a reputation domestically, many "made in Vietnam" products have also affirmed their names in the international market. Illustration photo: KHANH HOA

Focus on building the brand

According to the assessment of many retail businesses in the city, domestically produced goods are increasingly focused on design and product types, able to meet diverse customer segments, especially products in fashion , electronics, toys, agricultural products, cosmetics, etc. "Made in Vietnam" products are invested in and apply scientific and technological solutions, meeting the demanding requirements of the market.

The story of maintaining the reputation of Vietnamese goods of the BQ fashion brand is a clear demonstration of the business's perseverance in elevating the Vietnamese brand. Mr. Phan Hai, Director of BQ Shoes Company Limited, shared that as Vietnamese consumers increasingly focus on real quality and Vietnamese identity in every product detail, this also opens up opportunities for BQ to seriously invest in research, design and materials, continuing to affirm its position as "Vietnamese quality" with meticulousness and reliability. At the same time, diversify the portfolio to fully serve the needs of customers.

“BQ is expanding its system according to the “New Cooperative Store” model, a consistent standard in image, operation and experience. Only by combining enduring tradition and a breakthrough spirit can BQ maintain its reputation, create new, sustainable values ​​and be able to reach the national market and international cooperation in the future,” said Mr. Hai.

Foreign tourists enjoy fish sauce from the traditional fish sauce and seaweed production facility of Phuc Dien - Ky Ha. Photo: QUANG VIET

Similarly, the journey to bring the crispy dried grapefruit product NGOON of Nhien Tam Food Company Limited to conquer the domestic market and reach the international market is a continuous effort.

“We have built trust and reputation from the smallest things and know that trust with partners, farmers, and customers requires time, sincerity, and keeping promises and commitments from the beginning. With Ngoon crispy young grapefruit, maintaining stable quality is the core for us to conquer consumers as well as retain customers for a long time,” said Ms. Nguyen Thi Thanh Tam, Director of Nhien Tam Food Company Limited.

To enhance the position and maintain the reputation of Vietnamese goods, Ms. Nguyen Thi Kim Lien, Director of An Dien General Trading Company Limited, Vice President of the Association of Women Entrepreneurs of Da Nang City, said that, first of all, it is necessary to build trust among consumers through promoting investment in research and development, technological innovation and improving production processes according to the trend of green and circular economy .

At the same time, developing the domestic retail system, creating a favorable business environment, promoting digital transformation, applying information technology and developing e-commerce methods... This is the way for Vietnamese goods to not only have an increasingly solid position in the domestic market but also enter foreign distribution channels.

When the reputation of Vietnamese products is affirmed

Over the years, the position and prestige of Vietnamese goods have been affirmed thanks to the thorough participation and close cooperation between units. In particular, the campaign "Vietnamese people prioritize using Vietnamese goods" has shaped consumer habits and behaviors as well as contributed to helping domestic enterprises improve their production and business capacity.

Trade promotion is a solution to connect supply and demand, opening up the commodity market. Photo: QUANG VIET

Surveying some supermarkets and retail systems in the city such as Big C, CoopMart, WinMart, MM Market..., it can be seen that up to now, the proportion of Vietnamese goods has been high, with increasingly diverse designs; in which food accounts for the majority.

Ms. Le Thi Hien, Director of Co.opMart Son Tra Supermarket, said that the proportion of Vietnamese goods at CoopMart Supermarket accounts for the majority with an abundant supply of goods, enough to serve the shopping needs of people and tourists at home and abroad. The output of goods is always stable, the selling price is not too expensive, ensuring quality, convenience..., helping Vietnamese goods increase their competitiveness with imported goods.

“If the weakness of domestically produced goods in the past was the difficulty in maintaining supply, this weakness has been gradually overcome in recent years. Therefore, when the shopping behavior of Vietnamese consumers has changed, they no longer have the mentality of preferring foreign goods but are also picky when deciding to spend money, the fact that Vietnamese goods are increasingly of good quality, stable prices, rich and diverse designs have retained customers,” said Ms. Hien.

Recently, the implementation of the campaign "Vietnamese people prioritize using Vietnamese products" has helped Vietnamese products have a new look.

Vietnamese products are displayed in a variety of retail systems and are trusted by customers. Photo: PV

Ms. Nguyen Thi Thanh Phuong, Vice Chairwoman of the City's Vietnam Fatherland Front Committee, affirmed that after more than 15 years of implementing the Campaign "Vietnamese people prioritize using Vietnamese goods", the rate of people using Vietnamese goods has increased sharply.

This shows the great attraction of Vietnamese goods as they are increasingly gaining trust and a foothold right at home; but it also poses an urgent need to preserve the quality and reputation of "made in Vietnam" goods in the face of increasingly fierce competition from goods in foreign markets as well as the problem of counterfeit, fake and poor quality goods.

Many specific and practical programs and activities have been implemented by the Vietnam Fatherland Front Committee of the city together with relevant departments, branches and units in recent times to contribute to preserving the reputation of domestically produced goods. These include strengthening inspection and handling of violations of counterfeit goods, goods infringing intellectual property rights, goods of unknown origin; displaying "Genuine Goods - Fake Goods" booths at the Vietnamese Goods Fair - Da Nang ; organizing traditional booths on food safety and food traceability; organizing thematic propaganda campaigns to encourage people to buy Vietnamese goods...

Source: https://baodanang.vn/khang-dinh-uy-tin-hang-viet-3310914.html