Launching the Binh Thuan OCOP Market Program on digital platform

BTO-On the afternoon of June 26, the Provincial Department of Agricultural Product Quality and Rural Development coordinated with TikTok Vietnam and content creators on digital platforms to launch the Binh Thuan OCOP Market Program, aiming to enhance promotional activities and trade promotion for OCOP products and local specialties.

At the program, representatives of KYC Solutions Joint Stock Company and prominent content creators on TikTok such as Thay Phuc Mat Hip, Len Ky Cung Khoa, Hai Chin Thang September... met and interacted with businesses, young entrepreneurs and OCOP subjects of the province. This is an opportunity for product subjects to learn more about opportunities to promote and develop their brands through digital platforms.

Manufacturing facility product introduction

Content creators shared many practical experiences on how to create content, attract viewers and reach customers effectively on TikTok. At the same time, they also visited some typical OCOP product production facilities and dragon fruit gardens to experience the reality, thereby better understanding the production process, value and potential of Binh Thuan agricultural products.

Content creators shared their experiences in creating digital content and livestreaming.

The program takes place from June 26 to 28, 2025 with a series of activities connecting many OCOP entities to consume products. The highlight is the livestream session "Binh Thuan OCOP Market" on the TikTok platform taking place from 9am to 2pm on June 28, helping to bring the province's typical agricultural products and OCOP products to a wide range of consumers nationwide.

The program is an opportunity for production facilities, businesses, and sellers in the province to access modern e-commerce solutions such as TikTok Shop, promote digital transformation, expand product consumption markets, and promote tourism in the province.

Source: https://baobinhthuan.com.vn/phat-dong-chuong-trinh-cho-phien-ocop-binh-thuan-tren-nen-tang-so-131411.html