Guide for tourists to find information about Hue tourism

Add to the experience

Based on the Hue City Passport application launched at the end of last year, in 2024, the tourism industry added a number of new tourist attractions, including Duc Duc Tomb and Dong Khanh Tomb; at the same time, widely promoted to users, especially tourists. Mr. Vo Hoang Lien Minh, Chief of Office of the Department of Tourism, said that this is an application that brings many benefits to tourists, helping them search for relics, landscapes, experience cuisine , learn about the lifestyle of Hue people, and local traditional occupations easily. "The application has a GPS positioning map, a beautifully designed interface, and high user interaction, helping to enhance the travel experience of tourists when coming to Hue," Mr. Minh shared.

Recently, the Hue Monuments Conservation Center has also piloted a network of smart interactive stations - TapQuest, applying technology to enhance the experience for visitors when visiting the relics of the Hue Monuments Complex. According to the representative of the Hue Monuments Conservation Center, smart interactive stations are physical boards equipped with short-range wireless connection chips (NFC) that tourists can "touch" their phones to connect to the historical and cultural stories of each location, with many rich forms of expression, including images, videos , 3D models, text and guides using artificial intelligence. In this network, each smart interactive station is likened to a "digital tour guide" that can provide many utilities at tourist sites, relics and cultural sites in Hue - one of the results of applying technology to digital transformation of tourism.

Smart tourism is becoming a trend. According to tourism experts, the impact of the 4.0 revolution has led to the development of smart tourism trends. Looking at localities across the country, many provinces and cities have actively developed smart tourism utilities, applying digital transformation to tourism. For example, in the capital Hanoi, many units such as the Thang Long Heritage Conservation Center, Vietnam Fine Arts Museum, National History Museum... have organized many online exhibitions, sold electronic tickets, creating favorable conditions for tourists. In Quang Ngai, some places also apply automatic explanations, visitors only need to scan the QR code to hear a detailed introduction to the destination. In addition, many other localities such as Da Nang, Ninh Binh, Quang Ninh... also promote the use of artificial intelligence (AI) technology, 360-degree virtual reality technology (VR 360) to create more experiences for tourists and have been positively evaluated by tourists.

In Hue, in recent years, the tourism industry, units and businesses have been actively applying technology to create new and diverse products to help improve the experience of tourists. According to the leader of the Department of Tourism, in addition to the above utilities, the tourism industry has also deployed the construction of a tourism - service industry database, updating accommodation facilities, travel agencies, tourist attractions, services, etc. This database not only serves management but the data is also shared, serving the information search needs of tourists. The Hue tourism industry also builds a digital tourism map, digitizes 3D cuisine so that visitors to Hue can easily experience and search for information about destinations, accommodation services, cuisine, etc.

Developing smart tourism ecosystem

The reason why smart tourism is gradually becoming a trend is because the application of technology not only serves tourism management but more importantly brings convenience to tourists, from finding information, coming up with ideas to booking, transacting and paying electronically, contributing to diversifying types, products and tourism services. From the application of technology, tourism promotion activities and connections as well as interactions between management agencies - tourists - businesses are more effective.

In fact, some solutions, utilities, and applications related to tourism in recent times are just the beginning. To build and perfect a smart tourism ecosystem, meet the increasing demands of the market, thereby creating a breakthrough for tourism development, many issues still need to be solved.

Developing smart tourism in a sustainable direction not only requires the tourism industry to continue to improve mechanisms and policies for smart tourism development, but also needs to pay attention to resources, invest in technology infrastructure, develop human resources with technological qualifications; improve service quality, promote the application of information technology; promote propaganda work, raise awareness of smart tourism and the development trend of this type of tourism. At the same time, it is necessary to focus on perfecting the digital database system in the direction of being able to update information in real time; build and effectively implement coordination and linkage mechanisms on digital platforms between stakeholders in the tourism industry on the basis of strongly developing software applications for interconnection, information exchange, data update, etc.

Article and photos: HUU PHUC