The Vietnam Tourism and Culture Promotion Festival in Korea is an annual activity permitted by the Prime Minister to introduce the image of the country, culture and people of Vietnam; promote and advertise the tourism brand, tourism potential, destinations, diverse, rich and attractive products of Vietnam directly to the people of Korea, attracting Korean tourists and legal investment sources to Vietnam.
The Vietnam Tourism and Culture Promotion Festival in Korea in 2025 is held to contribute to deepening the strategic relationship between the two countries in the fields of culture and tourism.
During the period from 2014 to 2019, the number of Korean tourists to Vietnam increased 5 times, from 849,384 to 4,290,802, maintaining an average growth rate of about 38%/year. In 2024, Vietnam welcomed and served 4,568,941 visitors, an increase of 27.1% compared to 2023 and 6.4% compared to 2019, Korea ranked first among the markets sending visitors to Vietnam after the recovery period due to the impact of the Covid-19 pandemic. However, in the first 6 months of 2025, the number of Korean visitors to Vietnam only reached 2,207,973, down 3.2% over the same period.
Awarding Certificate of Merit from the Minister of Culture, Sports and Tourism to the Vietnamese Tourism Ambassador in Korea
Opening of Vietnam Tourism Promotion Office in Korea
On that basis, in order to attract Korean tourists to Vietnam; contribute to the early completion of the goal of welcoming 22-23 million visitors in 2025 in accordance with the direction of the Party and the State; at the same time, create opportunities for Vietnamese tourism businesses to directly approach Korean tourists as well as directly meet, exchange, interact, strengthen cooperation and seek new cooperation opportunities with Korean tourism businesses. Organizing the Vietnam Tourism - Culture Promotion Festival in the coming time is appropriate and necessary.
The Vietnam Tourism and Culture Promotion Festival in Korea in 2025 is organized to contribute to deepening the strategic relationship between the two countries in the fields of culture and tourism; implementing the Memorandum of Understanding on Cooperation on Culture and Tourism signed between the two countries; Attracting and creating conditions for businesses of the two countries to attend, directly meet, exchange cooperation, promote and advertise Vietnamese tourism products;
Introduce and promote the image of the country, people, culture and tourism of Vietnam directly to Korean people and international friends living in Korea; promote and enhance the national tourism brand, create an environment to help businesses participate in business activities and promote the sale of tourism products;
Strengthening the connection and friendship between the people of Vietnam and Korea; promoting the need to learn about the country and people of Vietnam, encouraging a large number of Korean people to travel and enjoy Vietnamese culture; Creating a connection between the Vietnamese community in Korea, the Vietnamese-Korean multicultural family with the homeland through culture, art and tourism promotion.
The festival is expected to take place from August 23 to 28, 2025 in Gyeongju City, Gyeongsangbuk-do Province, Korea with main activities including: Working program in Korea of leaders of the Ministry of Culture, Sports and Tourism; Organizing a space to promote Vietnamese culture and tourism at the festival; Organizing a program to introduce Vietnamese tourism; Organizing a trade party; Performing arts program.
In particular, the Vietnam Culture and Tourism Promotion Space will display 30 photo panels introducing images of the country, people, culture, and tourism potential of Vietnam associated with the national tourism brand identity "Vietnam - Timeless Charm"; Introducing the National Tourism Year 2025 with the theme "Hue - Ancient Capital, New Opportunities".
The Vietnam tourism introduction program is expected to have the participation of 200 delegates, including leaders of state agencies managing the fields of culture, tourism and diplomacy of Korea; leaders of Vietnamese diplomatic agencies in Korea; business communities operating in the tourism or related fields of Vietnam and Korea; representatives of Vietnam - Korea friendship associations; press and media agencies...
The program will introduce the image of the country, people, culture, tourism potential of Vietnam; new, rich, diverse and attractive destinations, tourism products and services of Vietnam suitable to the tastes of Korean visitors.
Introduce policies to facilitate Korean tourists to Vietnam, especially policies to attract tourists in the post-Covid-19 period, preferential, open policies on e-visas, length of stay, etc. Exchange, discuss, and connect travel businesses, hotels, and airlines of Vietnam and Korea to strengthen cooperation or sign new tourism cooperation agreements.
Through the festival, the tourism industry hopes to create opportunities to exchange and learn management experience, tourism development experience, and investment cooperation opportunities in the tourism sector.
This is also an opportunity for Korean travel agencies to meet and discuss unilaterally and directly with Vietnamese tourism, travel and hotel agencies to learn about ways to welcome tourists. Strengthen tourism promotion to recover the tourism industry after the Covid-19 pandemic; promote safe tourism and introduce the creation of favorable conditions for tourists to travel to Vietnam.
Organizing cultural and tourism events with many activities and large scale is of great significance, positively affecting the bilateral cooperation relationship between Vietnam and Korea, directly affecting the political and business world, demonstrating the increasingly high position of Vietnam, affirming the increasingly wide scope of activities and influence of Vietnam in the world.
The festival promotes tourism and cultural cooperation, promotes the friendship between Vietnam and Korea, especially when many of Vietnam's issues need international support, or issues need to be internationalized to solve, promoting multi-faceted cooperation with countries with potential in the region needs to be prioritized.
Source: https://bvhttdl.gov.vn/phe-duyet-de-cuong-nhiem-vu-le-hoi-xuc-tien-du-lich-van-hoa-viet-nam-tai-han-quoc-nam-2025-20250729091110509.htm
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